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Travel Trade Relations Heidi Wesling Trade Shows NTA (National Tour Association) Canada’s West Marketplace ABA (American Bus Association) ITB (International Tourism Bourse) Rendez-vous Canada Tourism BC Sales Missions BC Down Under (Australia) Canada Experience (Netherlands)

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Presentation Transcript
slide2

Trade Shows

  • NTA (National Tour Association)
  • Canada’s West Marketplace
  • ABA (American Bus Association)
  • ITB (International Tourism Bourse)
  • Rendez-vous Canada
slide3

Tourism BC Sales Missions

  • BC Down Under (Australia)
  • Canada Experience (Netherlands)
  • Asia (Korea & Taiwan)
slide4

Sales Calls

  • Local receptive tour operators on the lower mainland
  • Canada CYTS Travel Services Ltd.
  • Discover Holidays
  • Maple Fun Tours
  • Rocky Mountaineer Vacations
  • Key German tour operators
  • Canadian Tourism Commission
  • CRD International
  • DERTour
  • Fasten Your Seatbelts
  • FTI Touristik
  • Hauser Exkursionen
  • Kiwi Tours
  • Meier’s Weltreisen
  • SK Touristik
slide5

Familiarization Tours (to date)

Total of 16 FAMs with 112 pax including:

  • Best Ager Celebrity – Germany
  • Canada Experience – Netherlands
  • Classic Golf Tours – Germany
  • DERTour Travel Agent – Germany
  • Japan Fam Trip – Japan
  • Kuoni Travel Nederland – Netherlands
  • Student & Youth Travel Association (SYTA) – USA, Canada
slide7

German Marketing Campaign

  • $10,000 TVI investment leveraged to $40,000
  • Currently working with DERTour and SK Touristik
slide11

Brochure Tracking

  • 23 tour operator brochures catalogued to date for 2007
  • More than 2,800 pages in total, of which Vancouver Island is featured on 181 pages
  • 130 itineraries catalogued that include Vancouver Island
  • 365 Vancouver Island nights featured
slide12

2007/08 Tour Planner

  • 2-year publication
  • Exclusively for tour operators, wholesalers, receptive tour operators
  • Currently being distributed
slide13

New Product Bulletin

  • Compiled 3 times/year by Tourism BC
  • Distributed to international travel trade
  • Five submission categories
  • Festivals & Events
  • New Business / New Operators
  • New Product from an Existing Business
  • Improvements / Renovations to an Existing Business
  • Name Change / New Owner
slide14

Luxury & Incentive Travel

  • More than $20,000 gross allocated in FY08
  • Primarily targeting long-haul US market
  • Incentive shows:
    • ITME
    • CTC Showcase Seattle
    • Trailblazers
luxury travel incentive familiarization tours to date
Luxury Travel & Incentive Familiarization Tours (to date)
  • Vancouver Island Road Rally (May, 2007)
  • Excellence in Motivation (June, 2007)
slide16
Thank you!

Vielen Dank!

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Consumer Website

http://www.vancouverisland.travel/

Corporate Website

http://www.tourismvi.ca/