Supply Chain & Channel Management Learning Objective: Give Participants Meaningful Experience Integrating demand and supply activities across firms Developing business to business relationships Working with and managing a supply chain/channel Developing insight into
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Each firm can choose to be either a
reseller or a supplier.
Resellers Can Setup 3 Regional Web Centers for e-Commerce, and/or 12 International Sales Offices
Suppliers and Resellers Have Specialized Functions and Must Work Together to Satisfy the Market
Marketing (brand, price
Sales Channel (web, offices)
Sales Force Management