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Agenda. Introduction of SpeakersWhat Are We Trying Say and to Whom?Public Relations GoalsOverview of the PR ToolkitKey Pieces of the PR Process. Introductions. Cara Schatz, SLA PR DirectorFormerly with the American Institute of Architects (AIA) media relations departmentBackground in high-tech PR and broadcast journalism B.S., Mass Media Communications/JournalismJill Strand, Chair, PR Advisory CouncilFormer sales, marketing

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