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GSB S-353 Formation of New Ventures

GSB S-353 Formation of New Ventures. Rob Chess and Peter Reiss (also with Donna Dubinsky) March 4, 2008. What do the Following Companies Have in Common?. Group A Group B Stub Hub Acumen Med. Google AVAcore Genentech Brion HP LuxCore Sun LightBit

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GSB S-353 Formation of New Ventures

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  1. GSB S-353 Formation of New Ventures Rob Chess and Peter Reiss (also with Donna Dubinsky) March 4, 2008

  2. What do the Following Companies Have in Common? • Group AGroup B • Stub Hub Acumen Med. • Google AVAcore • Genentech Brion • HP LuxCore • Sun LightBit • Stem Cells, Inc. RFCo • Tableau Software VITE

  3. 353 - A Class on Startups • S 353 is the GSB’s core entrepreneurship class. (Taken by 2/3 of GSB students.) • This year, two sections are open to Stanford post-graduate students (i.e., Master’s, PhD’s). • The Chess-Reiss sections are meant to mix post-graduate students with GSB students. The mix reflects what you might find in a startup team. • The two sections are Tuesday/Thursday 8-9:45 and10-11:45.

  4. Course Rationale • The Chess-Reiss sections aim to give: • Non-MBAs a sense of the steps required to start a business; and • MBAs an appreciation science-based ideas that might become businesses. • MBAs and non-MBAs a forum to work with each other and potentially build relationships for future collaborations • The startup business models we consider come from life sciences, information, internet, and electronic hardware companies. • The course is taught by the business “case” method; case discussions focus on the entrepreneur who must act rather than a passive investor.

  5. Course Topics - I • Identifying and Evaluating Business Opportunities • Identifying Opportunities • Valuing a Business Opportunity • Technology as the Basis for a Business • Acquiring and Leveraging Resources • Building Organizational Capital • Acquiring Human Capital • Acquiring Financial Capital • Partnering

  6. Course Topics - II • Managing and Growing the Enterprise • Evolving the Business Model and Management Team • Driving and Managing Growth • Marketing, Selling and Growing Revenue • Managing Failure • Harvesting and Distributing Value • M&A • IPOs

  7. Who Should Take Class • Anyone considering participating in a startup • Founder • Management team • Now or later in career • Anyone wanting to understand the process of starting and growing a business. • Particularly valuable for non-MBA’s from the sciences, medicine, engineering, and design programs.

  8. Typical Class • 15 minute summary of last class • 60 minute discussion of case • e.g., Morgridge’s early days at Cisco • How StubHub got Started • IP and Ideas versus Opportunities • 30 minute comments and Q&A from guest • e.g., John Morgridge, Chairman Cisco • Jeff Fluhr, Former CEO StubHub • Lou Lange, CEO CV Therapeutics • Mike Folgner, Yahoo Video Systems Manager (former CEO JumpCut) • Allen Morgan, Partner Mayfield Ventures

  9. Assignments and Grading • Emphasis on class participation (50% of Grade) • Two group assignments • Analysis of student business concepts • One TBD

  10. Sessions • Business Vignettes 11. Gordon Biersch • TechVideo 12. Zaplet • ProjectShed 13. Cisco • TravelFit 14. Connectics • Trulia.com 15. McAfee • StubHub 16. Netflix • Hotmail 17. Palm • Hourglass 18. Summary Class • Nanogene • Student Startups • Web-Based/Software (TechVideo, Trulia, StubHub, Hotmail, Zaplet, McAfee) • Hardware (ProjectShed, Cisco, Palm) • Life Sciences (Hourglass, Nanogene, Connectics) • Consumer Products (Travel Fit, Gordon Biersch)

  11. Some of Our Visitors • Mike Folgner, Yahoo Video • Randy Hetrick, CEO TravelFit • Sami Inkinen, COO Trulia.com • Allen Morgan, Mayfield Fund • Darin Buxbaum, CEO Hourglass • Melinda Thomas • Jeff Fluhr, Former CEO StubHub • Dan Gordon, Founder Gordon Biersch • John Morgridge, Former CEO and Chairman CISCO • Tom Wiggans, CEO Connectics • Don Santel, Former CEO CoTherix • Louis Lange, CEO CV Theraputics

  12. Registration and Course Times • Two sections: • Tuesday/Thursday 8-9:45 and 10-11:45 • Approximately 30 slots open in each. • On March 10, the GSB Registrar (Academic Operations) will open registration. You must petition them for admission. • GSB_REGISTRAR@gsb.stanford.edu • To contact us, preiss@stanford.edu • rchess@nektar.com

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