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GSB S-353 Formation of New Ventures. Rob Chess and Peter Reiss (also with Donna Dubinsky) March 4, 2008. What do the Following Companies Have in Common?. Group A Group B Stub Hub Acumen Med. Google AVAcore Genentech Brion HP LuxCore Sun LightBit

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gsb s 353 formation of new ventures

GSB S-353 Formation of New Ventures

Rob Chess and Peter Reiss

(also with Donna Dubinsky)

March 4, 2008

what do the following companies have in common
What do the Following Companies Have in Common?
  • Group AGroup B
  • Stub Hub Acumen Med.
  • Google AVAcore
  • Genentech Brion
  • HP LuxCore
  • Sun LightBit
  • Stem Cells, Inc. RFCo
  • Tableau Software VITE
353 a class on startups
353 - A Class on Startups
  • S 353 is the GSB’s core entrepreneurship class. (Taken by 2/3 of GSB students.)
  • This year, two sections are open to Stanford post-graduate students (i.e., Master’s, PhD’s).
  • The Chess-Reiss sections are meant to mix post-graduate students with GSB students. The mix reflects what you might find in a startup team.
  • The two sections are Tuesday/Thursday 8-9:45 and10-11:45.
course rationale
Course Rationale
  • The Chess-Reiss sections aim to give:
    • Non-MBAs a sense of the steps required to start a business; and
    • MBAs an appreciation science-based ideas that might become businesses.
    • MBAs and non-MBAs a forum to work with each other and potentially build relationships for future collaborations
  • The startup business models we consider come from life sciences, information, internet, and electronic hardware companies.
  • The course is taught by the business “case” method; case discussions focus on the entrepreneur who must act rather than a passive investor.
course topics i
Course Topics - I
  • Identifying and Evaluating Business Opportunities
        • Identifying Opportunities
        • Valuing a Business Opportunity
        • Technology as the Basis for a Business
  • Acquiring and Leveraging Resources
        • Building Organizational Capital
        • Acquiring Human Capital
        • Acquiring Financial Capital
        • Partnering
course topics ii
Course Topics - II
  • Managing and Growing the Enterprise
    • Evolving the Business Model and Management Team
    • Driving and Managing Growth
    • Marketing, Selling and Growing Revenue
    • Managing Failure
  • Harvesting and Distributing Value
    • M&A
    • IPOs
who should take class
Who Should Take Class
  • Anyone considering participating in a startup
    • Founder
    • Management team
    • Now or later in career
  • Anyone wanting to understand the process of starting and growing a business.
  • Particularly valuable for non-MBA’s from the sciences, medicine, engineering, and design programs.
typical class
Typical Class
  • 15 minute summary of last class
  • 60 minute discussion of case
  • e.g., Morgridge’s early days at Cisco
  • How StubHub got Started
  • IP and Ideas versus Opportunities
  • 30 minute comments and Q&A from guest
  • e.g., John Morgridge, Chairman Cisco
  • Jeff Fluhr, Former CEO StubHub
  • Lou Lange, CEO CV Therapeutics
  • Mike Folgner, Yahoo Video Systems Manager (former CEO JumpCut)
  • Allen Morgan, Partner Mayfield Ventures
assignments and grading
Assignments and Grading
  • Emphasis on class participation (50% of Grade)
  • Two group assignments
    • Analysis of student business concepts
    • One TBD
sessions
Sessions
  • Business Vignettes 11. Gordon Biersch
  • TechVideo 12. Zaplet
  • ProjectShed 13. Cisco
  • TravelFit 14. Connectics
  • Trulia.com 15. McAfee
  • StubHub 16. Netflix
  • Hotmail 17. Palm
  • Hourglass 18. Summary Class
  • Nanogene
  • Student Startups
  • Web-Based/Software (TechVideo, Trulia, StubHub, Hotmail, Zaplet, McAfee)
  • Hardware (ProjectShed, Cisco, Palm)
  • Life Sciences (Hourglass, Nanogene, Connectics)
  • Consumer Products (Travel Fit, Gordon Biersch)
some of our visitors
Some of Our Visitors
  • Mike Folgner, Yahoo Video
  • Randy Hetrick, CEO TravelFit
  • Sami Inkinen, COO Trulia.com
  • Allen Morgan, Mayfield Fund
  • Darin Buxbaum, CEO Hourglass
  • Melinda Thomas
  • Jeff Fluhr, Former CEO StubHub
  • Dan Gordon, Founder Gordon Biersch
  • John Morgridge, Former CEO and Chairman CISCO
  • Tom Wiggans, CEO Connectics
  • Don Santel, Former CEO CoTherix
  • Louis Lange, CEO CV Theraputics
registration and course times
Registration and Course Times
  • Two sections:
    • Tuesday/Thursday 8-9:45 and 10-11:45
    • Approximately 30 slots open in each.
  • On March 10, the GSB Registrar (Academic Operations) will open registration. You must petition them for admission.
  • GSB_REGISTRAR@gsb.stanford.edu
  • To contact us, preiss@stanford.edu
  • rchess@nektar.com