Expanding Your Brand Through Live Concert Webcasting
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Expanding Your Brand Through Live Concert Webcasting Spring 2010 Strategic Brand Expansion Through Live Concert Webcasting BeyondLive uses proprietary analytical tools and leverages industry know-how to identify the right artists for your targeted demographics.

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Presentation Transcript

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Strategic Brand Expansion Through Live Concert Webcasting

BeyondLive uses proprietary analytical tools and leverages industry know-how to identify the right artists for your targeted demographics.

We produce live concert webcasts of well-known artists from leading venues to deliver your brand message to a global online audience.

As presenting sponsor, concerts are streamed online through a fully-customized player designed specifically for your website or a unique site developed just for this event.

Your message is delivered pre-show, day of show and post-show, resulting in millions of minutes of direct brand exposure with highly targeted, engaged consumers.

BeyondLive combines 25+ years of experience in live event production, significant music industry relationships, proprietary information systems and leading-edge streaming technology to deliver a revolutionary new consumer engagement platform.


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Artist Targeting Consultation

Targeted Demographic Segments

Overall Message / Vibe

To Communicate

Analytical Input to Determine Ideal Artist Matches for Brand

Customer

Targeted Geographic Regions

BeyondLive will meet with your marketing team to gather information in order to better understand your customer demographics, your targeted geographic focus and also the overall brand message you wish to communicate.


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The Artist Filtering and Selection Process

Artist Universe

700,000 being tracked

Ideal Matches

Select filtered artists

Customer

Our value is in applying our analytical models and industry know-how to identify the right artists for your brand and targeted customer base.


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Live Event Production & Distribution

BeyondLive transforms a concert played before a few thousand fans in a local venue into a global online branded entertainment event witnessed by hundreds of thousands of viewers actively engaged with your brand.

Live Performance


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The Traditional Approach

Traditional marketing channels such as magazines, billboards and TV spots offer no interaction with the consumer, minimal demographic targeting and limited ability to control the viewing environment…and that’s if the ad is seen at all.


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The BeyondLive Approach

Uninterrupted brand exposure in controlled marketing environment

Brand association with selected artists

Direct engagement with consumers in targeted demographic

Real-time peer-driven community interaction

Alternatively, for the price of a single full-page magazine ad, consumer brands can utilize BeyondLive’s peer-driven engagement platform to reach a targeted global audience in partnership with the world’s most popular bands.


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Multiple Brand Message Opportunities

  • Pre-show online marketing and promotion plan

    • Artist social media channels (Facebook, MySpace, Twitter)

    • Artist and venue websites

    • Product, packaging and special offers

    • Email blasts

    • Co-branded promotions and custom iPhone app

    • Custom-developed original content

  • Day of Show

    • Viral peer-driven engagement

    • Customized player and site for your brand

    • “Members Only” exclusive content areas

    • VIP “Meet and Greet”

    • Traffic generating buzz

  • Post-show

    • Archives, Video-on-demand

  • Sales conversion

    • Customized physical offers

    • Special online offers, redemption codes, access points

    • In-venue activation


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Next Steps

Do you want to expand the reach of your brand to a highly-targeted, engaged group of consumers…and do so in partnership with some of the world’s leading artists?

This is what BeyondLive offers. Let us develop a program specifically tailored for your brand.

Contact Information:

Steve Johns

Chief Executive Officer

630.258.7594

steve@beyondlive.com