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Sales Promotion - PowerPoint PPT Presentation


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What is Sales Promotion?. Various techniques to enhance brand valueIntegrated activity: Ad/PR/MarketingIncreasing brand value for:ConsumersConsumer sales promotionRetailersTrade-market sales promotion. Forms of Consumer Sales Promotion. CouponsPrice-off dealsPremiumsContests/sweepstakesSamples/trial offersProduct placementRefundsRebatesFrequency programs.

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