Move Update Seminar Business Partnership
Welcome Mailing Community Business Mailers Mail Service Providers Government Universities & Hospitals
Purpose & Objective • History • Up-front Knowledge • Benefits & Risks • Partnership
Purposes • WHYMove Update? • WHYPlanned Expansion? • WHYThis Meeting?
19.6%BUSINESSES MOVE YEARLY 2.6MIL. BUSINESS COA FILINGS A Nation on the Move 17%CONSUMERS MOVE YEARLY41.1MIL. CONSUMER COA FILINGS RESIDENTIAL BUSINESSES USPS SYSTEM:139mil. Delivery Points 1.6 mil. New Addresses Every Year
Move Related UAAs Address-Related UAAs 100% 80% 60% 40% 98.08% 71.41% 73.97% 20% 0% First-Class Periodical Standard Reasons for Non-delivery
The UAA numbers….demand mailers’ action $3 to $4 billion problem $1.5 billion USPS MAILERS 5 – 6 billion UAA mail pieces annually
Knowledge Objectives • ROI Benefits of Move Update • Downside of Non-compliance • Best Practices & Better Dialogue
Compliance Options Pre-Mail OptionsNational Change of Address FASTforward®NCSC Approved Alternatives Post-Mail OptionsAddress Change Service (ACS) Envelope Endorsements (Ancillary) US Postal Service SourcePS Form 3575 Common Database for All Methods
First Class MailAUTOUS POSTAGE PAIDTAMPA FLPERMIT NO.. 1 Venue Corporation145 Lillian Rd Tampa FL 33681-9876 AddressService RequestedReturn Service RequestedChangeService Requested MARGARET CALENDAR 901 COUNTRY WAY RD BRANDON FL 33511-7964 Ancillary Endorsements
Snapshot of File Quality Simple ZIP Code Check New CASS Enhancement: DPV (Coding Accuracy Support System) (Delivery Point Validation) NCOA Summary Report Address Quality Move Quality CASS/DPV YES NO
NCOA REPORT Move Information New Addresses ## % No Forwards ## % Address Information ZIP Code Records ## % ZIP+4 Code Records ## % Snapshot Review
Best Practices ROI Industry Norms 100,000 RecordsAction NCOA Adjustments Amt % Corrections 4,500 4.50 Deletions 1,7501.75 Total 6,250 6.25 Net Mail File 98,250 (Less Deletes)
Best Practices ROI File Improvement100,000 Records Results Mail Budget ($0.21 + $0.20) $41,000 Expense Avoided ($0.41 x 6250) $2,562 Less NCOA Fee - $ 165 Adjusted Budget $2,397 $38,593 Budget Reduction 5.8% ROI16:1
Best Practices ROI Response Improvement Corrected Addresses 4,500 Avg. Response Rate 2% Recaptured Orders 90 Revenue (@ $55/Order) $4,950 Cost to Mail ($0.41) - $1,845 Net New Revenue $3,105
Best Practices ROI Benefit Campaign Financial Improvement Cost Savings $2,397 New Net Revenue $3,105 Total Contribution $5,502
Reality Move Update- as demonstrated – provides multiple benefits to mailers. Compliance– mailers accepting postage discounts must understand their Work-Share responsibilities. For Example: Use of service versus applying changes
Compliance Postal Policy Ensure revenues due are collected fairly and consistently. Emphasize prevention before assessment.
Compliance Reality Move Update enacted in 1997. Mailers’ mail is cause of UAA problem. USPS, as with rest of Mail Industry, employing “best practice” procedures.
Compliance Example100,000 file Work-Share discount: $0.06 per piece $6,000.00 per mailing 6 month compliance period
Partnership USPS / Industry Best Practices Deliverability USPS Results Industry Cost Both
Contact Robert B. Swick – Anchor Computer Inc Vice President - Database Services Tel: 954-428-2270 Fax: 954-428-2122 firstname.lastname@example.org