Move Update Seminar Business Partnership Welcome Mailing Community Business Mailers Mail Service Providers Government Universities & Hospitals Purpose & Objective History Up-front Knowledge Benefits & Risks Partnership Purposes WHY Move Update? WHY Planned Expansion?
Mail Service Providers
Universities & Hospitals
$3 to $4 billion problem
5 – 6 billion UAA mail pieces annually
Pre-Mail OptionsNational Change of Address FASTforward®NCSC Approved Alternatives
Post-Mail OptionsAddress Change Service (ACS) Envelope Endorsements (Ancillary)
US Postal Service SourcePS Form 3575
Common Database for All Methods
Venue Corporation145 Lillian Rd Tampa FL 33681-9876
AddressService RequestedReturn Service RequestedChangeService Requested
901 COUNTRY WAY RD
BRANDON FL 33511-7964
Simple ZIP Code Check
New CASS Enhancement: DPV
(Coding Accuracy Support System)
(Delivery Point Validation)
NCOA Summary Report
CASS/DPV YES NO
Industry Norms 100,000 RecordsAction
NCOA Adjustments Amt %
Corrections 4,500 4.50
Total 6,250 6.25
Net Mail File 98,250 (Less Deletes)
File Improvement100,000 Records
Mail Budget ($0.21 + $0.20) $41,000
Expense Avoided ($0.41 x 6250) $2,562
Less NCOA Fee - $ 165
Adjusted Budget $2,397 $38,593
Budget Reduction 5.8%
Corrected Addresses 4,500
Avg. Response Rate 2%
Recaptured Orders 90
Revenue (@ $55/Order) $4,950
Cost to Mail ($0.41) - $1,845
Net New Revenue $3,105
Campaign Financial Improvement
Cost Savings $2,397
New Net Revenue $3,105
Total Contribution $5,502
Move Update- as demonstrated – provides multiple benefits to mailers.
Compliance– mailers accepting postage discounts must understand their Work-Share responsibilities.
Use of service versus applying changes
Ensure revenues due are collected fairly and consistently.
Emphasize prevention before assessment.
Move Update enacted in 1997.
Mailers’ mail is cause of UAA problem.
USPS, as with rest of Mail Industry, employing “best practice” procedures.
$0.06 per piece
$6,000.00 per mailing
6 month compliance period
USPS / Industry Best Practices
Robert B. Swick – Anchor Computer Inc
Vice President - Database Services