move update seminar l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Move Update Seminar PowerPoint Presentation
Download Presentation
Move Update Seminar

Loading in 2 Seconds...

play fullscreen
1 / 23

Move Update Seminar - PowerPoint PPT Presentation


  • 358 Views
  • Uploaded on

Move Update Seminar Business Partnership Welcome Mailing Community Business Mailers Mail Service Providers Government Universities & Hospitals Purpose & Objective History Up-front Knowledge Benefits & Risks Partnership Purposes WHY Move Update? WHY Planned Expansion?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Move Update Seminar


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
move update seminar

Move Update Seminar

Business Partnership

welcome

Welcome

Mailing Community

Business Mailers

Mail Service Providers

Government

Universities & Hospitals

slide3

Purpose & Objective

  • History
  • Up-front Knowledge
  • Benefits & Risks
  • Partnership
slide4

Purposes

  • WHYMove Update?
  • WHYPlanned Expansion?
  • WHYThis Meeting?
a nation on the move
19.6%BUSINESSES MOVE YEARLY

2.6MIL. BUSINESS COA FILINGS

A Nation on the Move

17%CONSUMERS MOVE YEARLY41.1MIL. CONSUMER COA FILINGS

RESIDENTIAL

BUSINESSES

USPS SYSTEM:139mil. Delivery Points

1.6 mil. New Addresses Every Year

reasons for non delivery

Move Related UAAs

Address-Related UAAs

100%

80%

60%

40%

98.08%

71.41%

73.97%

20%

0%

First-Class

Periodical

Standard

Reasons for Non-delivery
the uaa numbers demand mailers action
The UAA numbers….demand mailers’ action

$3 to $4 billion problem

$1.5 billion

USPS

MAILERS

5 – 6 billion UAA mail pieces annually

slide8

Knowledge Objectives

  • ROI Benefits of Move Update
  • Downside of Non-compliance
  • Best Practices & Better Dialogue
compliance options

Compliance Options

Pre-Mail OptionsNational Change of Address FASTforward®NCSC Approved Alternatives

Post-Mail OptionsAddress Change Service (ACS) Envelope Endorsements (Ancillary)

US Postal Service SourcePS Form 3575

Common Database for All Methods

ancillary endorsements

First Class MailAUTOUS POSTAGE PAIDTAMPA FLPERMIT NO.. 1

Venue Corporation145 Lillian Rd Tampa FL 33681-9876

AddressService RequestedReturn Service RequestedChangeService Requested

MARGARET CALENDAR

901 COUNTRY WAY RD

BRANDON FL 33511-7964

Ancillary Endorsements

snapshot of file quality

Snapshot of File Quality

Simple ZIP Code Check

New CASS Enhancement: DPV

(Coding Accuracy Support System)

(Delivery Point Validation)

NCOA Summary Report

Address Quality

Move Quality

CASS/DPV YES NO

snapshot review

NCOA REPORT

Move Information

New Addresses ## % No Forwards ## %

Address Information ZIP Code Records ## %

ZIP+4 Code Records ## %

Snapshot Review

best practices roi

Best Practices ROI

Industry Norms 100,000 RecordsAction

NCOA Adjustments Amt %

Corrections 4,500 4.50

Deletions 1,7501.75

Total 6,250 6.25

Net Mail File 98,250 (Less Deletes)

best practices roi14

Best Practices ROI

File Improvement100,000 Records

Results

Mail Budget ($0.21 + $0.20) $41,000

Expense Avoided ($0.41 x 6250) $2,562

Less NCOA Fee - $ 165

Adjusted Budget $2,397 $38,593

Budget Reduction 5.8%

ROI16:1

best practices roi15

Best Practices ROI

Response Improvement

Corrected Addresses 4,500

Avg. Response Rate 2%

Recaptured Orders 90

Revenue (@ $55/Order) $4,950

Cost to Mail ($0.41) - $1,845

Net New Revenue $3,105

best practices roi16

Best Practices ROI

Benefit

Campaign Financial Improvement

Cost Savings $2,397

New Net Revenue $3,105

Total Contribution $5,502

slide17

Reality

Move Update- as demonstrated – provides multiple benefits to mailers.

Compliance– mailers accepting postage discounts must understand their Work-Share responsibilities.

For Example:

Use of service versus applying changes

compliance

Compliance

Postal Policy

Ensure revenues due are collected fairly and consistently.

Emphasize prevention before assessment.

compliance19

Compliance

Reality

Move Update enacted in 1997.

Mailers’ mail is cause of UAA problem.

USPS, as with rest of Mail Industry, employing “best practice” procedures.

compliance20

Compliance

Example100,000 file

Work-Share discount:

$0.06 per piece

$6,000.00 per mailing

6 month compliance period

partnership

Partnership

USPS / Industry Best Practices

Deliverability USPS

Results Industry

Cost Both

contact

Contact

Robert B. Swick – Anchor Computer Inc

Vice President - Database Services

Tel: 954-428-2270

Fax: 954-428-2122

rswick@anchorcomputer.com