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Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian Machado. Gold Compass Travel Travel. In the right direction. Mission.

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Terri fargo jonathan scharffenberg sally arizaga ramon perez christian machado l.jpg

Terri Fargo

Jonathan Scharffenberg

Sally Arizaga

Ramon Perez

Christian Machado

Gold Compass Travel

Travel. In the right direction.


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Mission

Provide customers with a unique and personalized vacation planning experience in a manner that reflects our passion for travel and commitment to superior customer service.


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Vision

Our vision is to facilitate the creation of positive life experiencesthrough travel.


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Concept

  • Luxury Vacation Planning Specialists

  • Customer Value Through

    • “Above and Beyond” Service

      • Customer Database

      • Destination Packets

      • Vacation Debriefing

      • Seminars


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Concept

  • Convenient Access

    • Store Location

    • Web site

    • “House Calls”


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Organization and Management

  • General Partner and Manager

    • Terri Fargo

  • Limited Partner and Agents

    • Sally Arizaga

    • Christian Machado

    • Ramon Perez

    • Jon Scharffenberg

  • Augmented by Advisory Board


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Industry

  • Industry Overview

    • Travel Agencies: SIC 4724 & NAICS 561510

    • Travel & Tourism- 3rd Largest Retail Industry

    • Overall Travel Expenditures $679.4 billion in 2006


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Industry

  • Industry Characteristics & Trends

    • Mature and growing at 2.9%

    • Consolidation of Industry

    • Declining Commissions = Service Fees

  • Industry Competitors

    • Online (Expedia and Priceline.com)

    • Local Markets


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Market

  • 44% Increase in Millionaire Households Since 2003

  • Increased Luxury Consumer Spending in 2006

    • 3.8% of income

    • $56,000 estimated in 2006


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Target Market

  • Individuals Age 30-50

  • College Educated

  • Married

  • Three Categories

    • Near Affluent

    • Affluent

    • Super-Affluent

  • Highest Mean Income: El Dorado County & Placer County


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Customer Profile

  • Affluent Traveler

    • Less likely to book online

    • Want convenience

    • Want to be “educated”


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Customer Profile

  • Seek Experience Rather Than Material Goods

    • Enjoyment & pleasure

    • Quality of life

      • Relaxation & stress relief

      • “Making memories”

    • 6 trips per year

    • Almost $26,000 on travel


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Sales Forecast

  • National Market

    • 33,000 establishments

    • $59.5 billion

  • State Market

    • 5,785 establishments

    • $7 billion


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Sales Forecast

  • Local Market

    • 223 establishments

    • $196.4 million

    • .45% penetration

    • $900,000 in revenue

  • Gold Compass Travel

    • .15% penetration 1st year

    • $288,708 in revenue


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Start-Up Capital

  • Owner Injection

    • General Partner - $500

    • Limited Partners - $7,000 each

    • Total = $28,500

  • Loans

    • $55,000 the 1st year

    • 1st year only interest payments

    • 2nd year start paying the principal on the loan


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Credit Financing

  • $200,000 Line of Credit

  • Amortized over 30 years at 8.25% interest with a balloon after 6 years


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Use of Funds

  • Rent & Tenant Improvements

    • Tenant improvements $7,800

    • Rent $16,000

  • Salaries

    • $80,000

  • Technology

    • $6,110


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Use of Funds

  • Marketing

    • $28,565

  • Licenses & Certificates

    • $5,355



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Revenue

Year 1= $288,708

Year 2= $363,525

Year 3= $398,865

Year 4 = $430,776

Year 5 = $465,238

Net Income

Year 1= $18,580

Year 2= $91,754

Year 3= $107,731

Year 4 = $117,109

Year 5 = $135,583

Revenue and Net Income


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Total Assets

  • Year 1 = $135,849

  • Year 2 = $253,727

  • Year 3 = $368,605

  • Year 4 = $496,774

  • Year 5 = $642,538


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Profitability

  • 5 Year Annual Average

    • Return on Investment = 80%

    • Gross Profit Margin = 90%

    • Net Profit Margin = 23%


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General Partner

Terri Fargo

30% equity position

Limited Partners

Christian, Jon, Ramon, Sally

17.5% equity position each = 70%

Allocation of Profits and Losses


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Exit Strategy

  • Remain in business

  • Alternative:

    • Sell at the end of year five

      • No less than balance sheet value of $642,538

      • DCF Valuation of expected cash flows