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IT Innovation in India . YASU Technologies Pvt. Ltd. About Us. Key Members of Mgmt. Satish Madhira: CEO Sudheer Gentela: VP, Sales Srinivas Reddy: VP, Professional Services Prasanna Boni: VP, Operations KRK Rao: Director, Engineering Vijay C: Principal Product Architect. About Us.

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it innovation in india

IT Innovation in India

YASU Technologies Pvt. Ltd.

about us key members of mgmt
About Us.Key Members of Mgmt.
  • Satish Madhira: CEO
  • Sudheer Gentela: VP, Sales
  • Srinivas Reddy: VP, Professional Services
  • Prasanna Boni: VP, Operations
  • KRK Rao: Director, Engineering
  • Vijay C: Principal Product Architect
about us
About Us.
  • Founded in mid-1999
  • Well-known player in Business Rules space
  • Over 90 people and 100+ global customers
  • Ranked 178th fastest-growing company in Asia-Pacific
    • Deloitte Fast500 Program, 2004
  • One of the 50 fastest-growing companies in India
    • Deloitte Fast50 Program, 2004 & 2005
  • “Best Product” Award
    • HYSEA 2003
  • “Visionary” Product
    • Gartner “Magic Quadrant”, 2003 & 2004
  • “Strong Performer”
    • Forrester Research “BRE Wave”, 2005
our customers
Our Customers
  • Highlights
    • 100+ Customers
      • 8% of customers in the Fortune 500 list
    • Across the world
      • Americas
      • Europe
      • Asia-Pacific and Australia
      • Africa
    • In various verticals
      • Automotive, Banking, Capital Markets
      • Energy, Financial Services, Government, Healthcare
      • Insurance, Mortgage, Manufacturing, Media, Networks
      • Research & Development, Telecommunications, Travel
      • Universities
    • Customer Types
      • Enterprises, OEM, ASP
why us
Why Us
  • BRMS is a breakaway market
    • Target market is a potential ‘soccer size field’
    • Delivers measurable ROI of 15-30%
    • Key component for ongoing software redefinition (Software as a service)
    • Clear Parallels with Database market
      • On the verge of standardization initiatives
why us15
Why Us
  • QuickRules BRMS is innovative
    • Rated “visionary” by Gartner (2003 & 2004)
    • Rated “strong performer” by Forrester (2004)
    • Leading product in the BRMS space
  • QuickRules BRMS: Intellectual Property
    • Proprietary extensions to AI-based algorithms
    • Unique solutions for business problems in multiple industries
why us16
Why Us
  • Why is QuickRules BRMS going to be a ‘breakaway market leader’?
    • It applies across industry verticals
    • Delivers measurable customer value proposition: Reduces maintenance costs of IT Systems by 15% - 30%
    • ROI ranging between 30-70%
    • Achieves 80% automation in traditionally difficult problem areas
      • Claims processing
      • Loan Automation
      • E-filing of taxes
      • Real Estate transactions
product components
Product components
  • QuickRules Analytics
    • Policy Capture
    • Simulation Analysis & Testing
  • QuickRules RuleEditor IDE
    • Rule Development / Degugging, Unit Testing & Deployment
  • QuickRules WebEditor
    • Rule Governance
  • QuickRules Repository
    • Access Control, Versioning, Audit Trails, “As-of Date”
  • QuickRules Runtime Engine
    • Rule Execution, Statistics Collection
product components19
Product Components

IF…THEN… Rules

Decision Tables

Flow Ruleset

Policy Capture

product components20
Product Components

Policy Testing & Simulation

product components21
Product Components

Roles / Permissions

are set at

Development time


can be modified at


Security: Access Control

product components22
Product Components

Versioning & Audit Trails

product components23
Product Components

Technology Platform

marketing strategy
Marketing Strategy

Enhanced profitability

Rapid growth in revenue

Become the industry earnings leader

Revenue growth

Enterprise customer


Share operational efficiency

value with customer

Enable complentors to provide


Reliable complete rule lifecycle management

Leading smart client solution

Interoperable – rules can be reused independent of technology

Platform to solution

Easy to integrate into OEM platforms

Easy to use to provide solutions to customers

Eclipse, EMF and MDA

Easy to build libraries

Increase OEM partners

Partner with small and medium system integrators

Reliable efficient customer support

Solve modeling, tracking and analytics problem

Expand in Europe and Asia Pac

Human Capital

Information capital

Organization Capital

Enhance usability skills

Invest in sales and marketing talent

Attract best of R&D talent

Enhance training processes

Customer usage and knowledge base

Facilitate innovation with new products

marketing plan
Marketing Plan
  • Key Segments
    • Enterprise – Financial Services constitutes over 50% of the market
    • OEM – Platform vendors (like EAI, BPM, BI) deliver to 60% of the market.
    • Rest delivered by point solutions
  • Adoption
    • Standards
    • Enablement of packaged libraries
    • Adoption by
      • BPM (Business Process Management)
      • SOA (Service Oriented Architectures)
      • Business Intelligence
      • Business Analysts
      • Developers
  • Fragmentation
    • Fragmented market to continue for another 2-3 years
    • Standards wave to drive consolidation
    • YASU positioned well with cost leadership and scale