Chapter 8 Looking at International Strategies . 1. Define international strategy and identify its implications for the strategy diamond . 2. Understand why a firm would want to expand internationally and explain the relationship between international strategy and competitive advantage. 3.
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“DELL GOES TO CHINA
What is international strategy? Planning for future cross-border activities.
International presence varies widely
Global expansion may be attractive if it allows you to leverage fixed assets over new markets
Source: Recreated from www.business-standard.com/general/pdf/113004_01.pdf.
Strategic alliances (within dotted areas)
Source: Adapted from Pan, Y. and D. Tse, “The Hierarchical Model of Market Entry Modes,” Journal of International Business Studies, 31 (2000), 535-545
Source: Examples drawn from in Gupta, A., and V. Govindarajan, “Managing Global Expansion: A Conceptual Framework,” business Horizons, March/April 2002, 45-54
Source: Bartlett, C., S. Ghoshal, & J. Birkenshaw, Transnational Management (New York: Irwin, 2004)