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There are various times when we look up to someone and idealize the way they carry themselves in the workplace and we are impressed as to how they are able to pull up such a great professional persona. One such personality is Jignesh Barasara
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WHAT ISA PROFESSIONAL PERSONA? Therearevarioustimeswhenwelookuptosomeoneandidealizetheway they carry themselves in the workplace and we are impressed as to how they are able to pull up such a great professional persona. One such personality is Jignesh Barasara. Apart from being a great business entrepreneur, he is also a man of a great professional persona. He is a mentorformanyyoungandbuddingentrepreneurs.
As per Jignesh Barasara, professional persona plays an indispensable role in being a successful entrepreneur. It can be defined as a way that reflects your best personalitytoyourcustomersandclients.It helps you to cultivate opportunity even in the worst times. Having a professional persona has always been important, but it has become more important in the modern day marketing era. A lot of it comes from yourpersonal qualities and abilities.
HOWTO BUILD ONE? Professional persona revolves around a specific goal. So, the prerequisite for creating a persona is to create a goal first and then develop a persona that contributes towards achieving that goal. Having a professional persona is vital for every kind of business fromoffline to online. As per Jignesh Barasara, being a successful entrepreneur comes a great deal from having a great professional persona and here are some vital steps to build thesame.
DETERMINE YOURGOAL:- This is very important before you start your journey towards building a professional persona. It’s as essential as food is to a living being. Without a certain goal, your persona will stand nowhere. Gola determination is your ticket to the destination calledpersona.Yourgoalwillhelpyouidentifyyourcustomers, which will tell you what they need , what kind of service and productstheyattract.Hence,ifyouareabletodetermineagoal and stick to it, it can take you to great heights and help you achieve an outstanding professionalpersona.
GATHERDATA:- Once you are done with the prerequisite of determining the goal, the firststepisgatheringdata.Andwhenitcomestogatheringdatawhat better can help you than the social media platforms such as twitter, facebook, linkedin, you tube etc. These social media platforms have amazingfeaturesthatcanhelpyoubuildagreatprofessionalpersona both for yourself and your brand. For eg:- Twitter has demographic tab,lifestyletab,theconsumerbehaviourtabandexploringthesewill giveyouhugelearnings,andinputsaroundwhichyoucanbuildyour professional persona. Facebook insights have people report, post report,likereport.Thesecantellyoualotofpowerfulstuff.