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For more course tutorials visit\nwww.tutorialrank.com\n\nMKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)\n\nMKT 438 Week 1 DQ 1\n\nMKT 438 Week 1 DQ 2\n\nMKT 438 Week 1 DQ 3

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mkt 438 education on your terms tutorialrank com 1

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Entire Course

For more course tutorials visit

www.tutorialrank.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)

MKT 438 Week 1 DQ 1

MKT 438 Week 1 DQ 2

mkt 438 education on your terms tutorialrank com 2

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Final Exam Guide (UOP Course)

For more course tutorials visit

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Complete the Final Examination.

1. The objective of public relations is to sell:

mkt 438 education on your terms tutorialrank com 3

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Final Exam Guide (UOP Course)

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Tutorial Purchased: 6 Times, Rating: A

Complete the Final Examination.

1. The objective of public relations is to sell:

2. The R-A-C-E approach to defining public relations includes the following components:

3. The job of public relations professional is very much that of an “interpreter,” where he interprets:

mkt 438 education on your terms tutorialrank com 4

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 DQ 1 (UOP Course)

For more course tutorials visit

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Should a company be concerned with public opinion? Why or why not?

mkt 438 education on your terms tutorialrank com 5

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 DQ 1 (UOP Course)

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Tutorial Purchased: 1 Times, Rating: A

Should a company be concerned with public opinion? Why or why not?

mkt 438 education on your terms tutorialrank com 6

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 DQ 2 (UOP Course)

For more course tutorials visit

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Which PR communication tool do you feel is the most effective? Why?

mkt 438 education on your terms tutorialrank com 7

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 DQ 2 (UOP Course)

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Tutorial Purchased: 2 Times, Rating: B+

Which PR communication tool do you feel is the most effective? Why?

mkt 438 education on your terms tutorialrank com 8

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 DQ 3 (UOP Course)

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What role does PR play in your organization? Explain your answer.

mkt 438 education on your terms tutorialrank com 9

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 DQ 3 (UOP Course)

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What role does PR play in your organization? Explain your answer.

mkt 438 education on your terms tutorialrank com 10

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in

your paper:

mkt 438 education on your terms tutorialrank com 11

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Tutorial Purchased: 3 Times, Rating: A+

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in

your paper:

mkt 438 education on your terms tutorialrank com 12

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 1 (UOP Course)

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What are some positive and negative aspects of publicity?

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 1 (UOP Course)

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What are some positive and negative aspects of publicity?

mkt 438 education on your terms tutorialrank com 14

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 2 (UOP Course)

For more course tutorials visit

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At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

mkt 438 education on your terms tutorialrank com 15

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 2 (UOP Course)

For more course tutorials visit

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At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

mkt 438 education on your terms tutorialrank com 16

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 3 (UOP Course)

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How would PR research impact a PR team? Give an example.

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 3 (UOP Course)

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How would PR research impact a PR team? Give an example.

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

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MKT 438 WEEK 2 Public Relations Case Study

MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

mkt 438 education on your terms tutorialrank com 19

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)

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Part I: Public Relations Campaign MKT 438 WEEK 2

Resources: The Practice of Public Relations textbook, University Library, Internet.

Select a PR scenario from the following list:

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course)

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Tutorial Purchased: 4 Times, Rating: B+

Resources: University Library, Internet, and the Virtual

Organizations can be found on the student website at

Select a PR scenario from the following list:

An organization is planning to introduce a new product or

mkt 438 education on your terms tutorialrank com 21

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 1 (UOP Course)

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What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

mkt 438 education on your terms tutorialrank com 22

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 1 (UOP Course)

For more course tutorials visit

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What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

mkt 438 education on your terms tutorialrank com 23

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 2 (UOP Course)

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What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 2 (UOP Course)

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What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 3 (UOP Course)

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How critical is the internal communications process in PR? Explain.

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 3 (UOP Course)

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How critical is the internal communications process in PR? Explain.

mkt 438 education on your terms tutorialrank com 27

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course)

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Tutorial Purchased: 3 Times, Rating: A+

Resources: University Library, Internet

Select an organization with which you are familiar, and identify an

issue within that organization that would have both organizational

and societal implications.

Write a 1,050- to 1,400-word paper in which you complete the

mkt 438 education on your terms tutorialrank com 28

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)

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MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper

Resources: The Practice of Public Relations textbook, University Library, Internet

Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

mkt 438 education on your terms tutorialrank com 29

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)

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MKT 438 WEEK 3 Part II: Public RelationsCampaign Resources: The Practice of Public Relations, textbook, University Library, Internet

Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

List objectives for the Public Relations Campaign.

mkt 438 education on your terms tutorialrank com 30

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course)

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Tutorial Purchased: 9 Times, Rating: A

Resources: University Library, Internet

Write a 1,250- to 2,000-word paper in which you recommend

strategies to build media relations and generate publicity for the

organization selected in Learning Team Meeting One. Address the

following in your Strategy Paper:

mkt 438 education on your terms tutorialrank com 31

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 DQ 1 (UOP Course)

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Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

mkt 438 education on your terms tutorialrank com 32

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 DQ 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

mkt 438 education on your terms tutorialrank com 33

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 DQ 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

mkt 438 education on your terms tutorialrank com 34

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 DQ 3 (UOP Course)

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Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course)

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Resource: The Practice of Public Relations

Select one of the following case studies located in The Practice of

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course)

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Resource: The Practice of Public Relations

Select one of the following case studies located in The Practice of

Public Relations or a case study assigned or approved by faculty:

• The Tylenol Murders, Ch. 2

• Exxon Corporation’s Bad Good Friday, Ch. 5

mkt 438 education on your terms tutorialrank com 37

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

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MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation (UOP Course)

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Tutorial Purchased: 3 Times, Rating: A+

Resources: University Library, Internet

Prepare a 5- to 7-minute oral Progress Report Presentation

accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating

the work completed on your PR Campaign up to this point.

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MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 5 DQ 1 (UOP Course)

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How has technology impacted the dissemination of information to global publics?