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White Air. Europe’s Premier Extreme Sports and Music Festival 2008. Sponsor presentation. Sandown/Isle of Wight September 19th to 21st. White Air - Action. White Air - Background. Established for 12 years - the biggest water and land based ticketed festival in the UK and Europe

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White Air

Europe’s Premier Extreme Sports and Music Festival 2008

Sponsor presentation

Sandown/Isle of WightSeptember 19th to 21st


White Air - Background

  • Established for 12 years - the biggest water and land based ticketed festival in the UK and Europe
  • White Air is the No 1 ‘Extreme Sports Festival’ in Google and other search engines
  • Events include World, European and UK Championships, plus open events for all to enter
  • 50,000 spectators viewing at the main site, 20,000 within main village
  • Festival site is 2 hours from London
  • 500+ competitors and 26 sports, plus a live music stage
  • ‘Have a go’ interaction and introductory sessions available for all spectators and families
  • 4,809 people tried ‘Have a Go’ sports at White Air 2007, a 7x increase from ‘06
  • Extensive TV coverage in 2007 reached an audience of 14.5 million + and a total readership figure of 50 million+
  • EAC of £200,000 (based on 06/7 figures)

World and European Championships

plus the premier events in the UK

White Air European Thundercat Racing Championships 2008

International high profile water sport with the top 45 Thundercat Powerboats competing close

to the beach, offering high speed action for competitors and spectators

Mountain Board Freestyle European Tour Championship Event

A bespoke branded freestyle park catering for multi sports - Skate, BMX,

Parkour, Trials, Bike, Mountain Bike, Dance, Djs, Frisbee, etc.

World Windsurfing/Kitesurfing Championships

Top 64 World Freestylers and Racers

High speed Windsurf racing across the bay with this natural, healthy Olympic sport, plus

colourful, dramatic and extreme Kitesurf freestyle and jumping competitions


Other White Air competitive events include:

Kite Boarding British Open (BKSA UK Championships Tour)Freestyle Windsurfing (UKWA UK Championship Tour )Windsurfing Racing (UKWA UK Championship Tour)Moth Sailing Open (UK Championship Tour)Thundercat Powerboat (UK Championship Tour event+Europeans)Sailing Open (YSC) CatamaranLaser Sailing Open (YSC)Frisbee World Freestyle Open Skateboarding and BMX JamStand Up Paddle Board Freestyle + Long distance (Uk Championship Tour)


‘Have a Go’ sessions-24 sports

4,809 sessions were taken up at the 2007 festival

Every spectator has the chance to try these exciting, branded action


  • Mountain Board
  • Mountain Bike
  • Windsurfing
  • Kite Surfing
  • Surfing
  • Sailingx3
  • Parkour
  • Skate
  • Ocean Kayaking
  • Frisbee
  • Windisc
  • Beach Volley Ball
  • Inline
  • BMX
  • Aquaskipper
  • Camtrike
  • Thundercat Powerboat
  • Land Windsurfing
  • Land Yacht
  • Speed Sailing
  • Stand Up Paddle Surf
  • Wakeboard
  • Water-Ski
  • Kayak

A Live Music Stage

Live music on the beach is at the heart of the White Air Festival

Top acts each day on the live stage 2 main Headline eveningsSuperb location - stage faces directly onto the beach Stage situated in the main festival village 5000 people attending each night


Displays and Entertainment

Red Arrows and RAF Falcons Parachute displays and much, much more ……

Live music stage

Party nights


Sampling opportunities

Family area

Kids Zones

Live screen viewing

Cafes and Bars

Trade and retail village

ThundercatJet SkiKayakTrials BikeParkourMountain BikeMountain BoardSkate/BMXFrisbeeBeach Volley Ball


Extensive Television and Press Coverage

  • EAC of £200,000+ for 2007
  • 50 Million+ readership

Specific White Air features:

  • BBC1 - Phil Tufnell
  • BB2 - Country File
  • BBC1 - Street Doctor
  • BB2 - Sportsround
  • BB1 - Blue Peter
  • Ch4 - short films web site
  • ITV - web site short film
  • Sky - 20 min show

Plus generic features on:

  • ITV Meridian
  • BBC Hants
  • BBC 1 - weather

White Air TV

  • Web based TV shows reaching a world wide audience.
  • 500,000+ minutes viewed in 2007
  • Festival is filmed with events and competitions shown live via WA TV
  • Sponsorship commercials included in screenings
  • Sponsors promotional footage aired

Press Coverage

The White Air Festival has an extremely high profile in the specialist, national and international press:

  • Discovering a watersports sensation … the annual festival attracts the worlds biggest names Daily Mail
  • White Air will host the biggest names in extreme sports at one of Europe’s biggest extreme sports festivals The Independent
  • IOW gets adrenaline boost when the White Air festival starts The Times
  • Making big waves at the White Air extreme sports event Daily Star
  • White Air is ranked as the most important event on the circuits Panorama Magazine
  • Since its beginnings in 1997 White Air has gone from strength to strength … wild days of extreme indulgence again ensured that this year would not be a disappointment Wavelength Magazine
  • White Air has grown from strength to strength to become a massive multi-sport event and the biggest of its kind in Europe Windsurf Magazine
  • We report from the biggest annual extreme sports festival in the UK. This year event was undoubtedly a massive success Boards Magazine

Sponsorship Options

Festival Headline Sponsorship

The ‘….. …..’ White Air Extreme Sports and Music Festival

Festival Co-Headline Sponsorship

The ‘…. …..’ White Air Extreme Sports and Music Festival

sponsored by ‘…… …..’/in association with ‘…. ….’

Individual Event Headline Sponsorship

The ‘….. …..’ Wavesailing British Open’

World Cup or UK/International Championship

Official Partnership Sponsors

‘….. …..’ Official Sponsor of White Air

inc sampling/trade space

Sampling Sponsors

‘….. …..’ Official sponsor of ‘White Air’


Sponsorship Branding

The ‘……..’

White Air Extreme Sports and Music Festival

  • Full sized sponsor logos for total festival branding
  • Logos on all competitor boats/boards/sails/kites/bikes/boards..
  • Complete site branding with flags and banners plus seafront area
  • Officially branded event transport
  • Logos on event course markers/buoys/boats/rescue craft/ramps
  • Logos on all advertising material plus dvd/video promos
  • Logos on official event clothing and competitors’ official clothing
  • Sponsor/VIP Hospitality and Information tent on site
  • Sponsor/Press/VIP nights
  • Full Press tent facilities overlooking the contest site
  • Branded official festival 40 page colour guides plus 6 page pre-guides
  • Headline logo/name on White Air website
  • Website links and sponsors intro page
  • Branding on all full page colour adverts in specialist press plus local newspapers and promo dvd shows on ferry (5.6 million visitors to IOW yearly)
  • Branding at main prize giving ceremonies and party nights
  • Trade stand and/or Outside Space on site for product display or product sampling opportunities

White Air Festival Site