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Creating Better Food. Objectives. Present the risks and opportunities for the Dutch manufacturers of food processing and packaging machinery Present a vision of the future (video) for clients of the Dutch machine builders in an inspiring and motivating way

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objectives
Objectives
  • Present the risks and opportunities for the Dutch manufacturers of food processing and packaging machinery
  • Present a vision of the future (video) for clients of the Dutch machine builders in an inspiring and motivating way
  • Discuss opportunities to realise the vision
domino effect
Domino effect
  • Economy: rise or fall?
  • Sustainability: from cost to head start

Food

Industry

Machine

Industry

Consumers

& Retail

  • Convenience = growth market
  • Price war or differentiation?
  • Protectionism or regulation?
  • Knowledge competition
consumer
Consumer

Opportunities:

  • Demand for convenience and food-to-go grows
  • Authentic, sustainable yet industrial manufactured products

Risk:

  • In economic downturns the consumer switches to low cost products
globalisation
Globalisation

Opportunities

  • 52% of entrepreneurs see globalisation as an opportunity*
  • More and more markets are openingup
  • New economies mean new businessfor high tech niches

Risks

  • Protectionist countries or power blocks can limit business opportunities
  • Low tech segments might get swamped by cheap imports
  • 26% of entrepreneurs see globalisation as an thread*

* ING My Industry Study

economy
Economy

Opportunities:

Growth of world economy:

  • More demand for machinery
  • More export

Risks:

  • Growth in US (trade imbalance) andChina (environment) are notsustainable
  • Currency downward risk for Dollarand upward risk for Yuan
competing with knowledge
Competing with knowledge

Opportunities:

  • The Netherlands have centuries of experience in worldwide business  a valuable asset
  • Science education and R&D infrastructure are well developed
  • Over 60% of entrepreneurs see the average education level and the need for training increase in the next four years*

Risks:

  • We can not get enough young people to do the work
  • Knowledge and innovation (intellectual property) are easy to copy and difficult to protect
  • The tsunami of engineers from China & India will affect the market

* ING My Industry Study

sustainability
Sustainability

Opportunity:

  • Saving water, energy and materials has been on the Dutch agenda for years, creating a head start compared to other countries (58% of entrepreneurs agree*)

Risk:

  • Extra costs for sustainable business can limit profitability and growth until regulation and enforcement in other countries are harmonized (level playing field)

* ING My Industry Study

are we part of a value chain
Are we part of a value chain?

Supplier

Machine

Producer

Food

Industry

Retail

Consumer

or of a value constellation

Transactioncosts

Or of a value constellation?

Manu-

Facturing

R&D

ICT

YOU

Bank

Customer

Ecologist

Food

R&D

Sensor

Supplier

Logistics

valuable wine

Efficient Chain

Valuable Constellation

Valuable Wine

Or

4 euro a bottle

8 euro a glass

chain versus constellation
Linear Chain

Sequential

Suppliers

Value added

Commodity

Productivity

T-Ford

Market share

Constellation

Parallel

Partners

Value co-creation

Unique offering

Consumptivity

James Bond Movie

Share of wallet

Chain versus Constellation

We need value chain AND value constellation thinking

the dutch triangle
The Dutch Triangle

Products (Agri-food chain)

ProcessesKnowledge

(systems & technology) (education & institutes)

The Netherlands: The Hollywood of Food

the dutch head start
The Dutch Head Start
  • Strong, complex regulation and enforcement concerning food safety and environment
  • High wages demand high productivity
  • Spoiled consumers want pleasure, convenience, low price, nice packaging, sustainability and authenticity (all at the same time!)
  • Excellentknowledge infrastructure for Food, ICT & Manufacturing
  • Critical launching customers becauseof the presence of a strong food& agri cluster
creating better food15

Creating Better Food

Please join usto realize our vision to create better food

creating better food16
Creating Better Food
  • Where do you see opportunities for the Dutch Triangle?
  • What should we do to realize the opportunities
  • What should we avoid doing