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Freud and Phishing: The Psychology Behind Internet Scams. JC Lamkin, CNA, PMP Gypsy Lane Technologies Philadelphia, PA 19144 (215) 843-1039 Jc.lamkin@gltMYpc.com http://www.gltMYpc.com Twitter.com/TechCrusader. What is Phishing?. Making Money with Phish. 2,000,000 emails are sent

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Freud and Phishing: The Psychology Behind Internet Scams


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    1. Freud and Phishing:The Psychology Behind Internet Scams JC Lamkin, CNA, PMP Gypsy Lane Technologies Philadelphia, PA 19144 (215) 843-1039 Jc.lamkin@gltMYpc.com http://www.gltMYpc.com Twitter.com/TechCrusader

    2. What is Phishing?

    3. Making Money with Phish • 2,000,000 emails are sent • 5% get to the end user – 100,000(APWG) • 5% click on the phishing link – 5,000(APWG) • 2% enter data into the phishing site – 100(Gartner) • $1,200 from each person who enters data (FTC) • Our potential reward: $120,000

    4. How Much Information? • 4.1 million –The number of credit card numbers discovered in ONE phishing blind drop a 4 month period • A typical day • Information for 13,677 accounts • 3,356 credit cards • 255 PayPal account logins • 1,038 eBay account logins • 93 Bank of America online banking account logins • 2,609 Hotmail email account logins Source: Washingtonpost.com (Security Fix: Brian Krebs)

    5. Phish and Spam are Different

    6. Psychology: Phish ≠ Spam People treat spam and phish differently • Take a Phishing Email and place it in an end users “spam” folder. • 10% of the time the user removes the phishing email from the spam folder and places it in their inbox. • Take a Phishing Email and place it in an end-users “phish” folder • The user removes the phishing email from the phish folder less than 0.5% of the time.

    7. The Tricks of the Trade

    8. Fear – You’re Being Naughty “…payments or donations for obscene or certain sexually oriented goods or services.” “…your account…limited for: xxxcambabes.com cam shows.”

    9. Fear – Account Takeover “…someone had used your account to make fake bids…” “You must verify …” “…no choice but to suspend your account.”

    10. Fear – Service Deactivation # 1 “…service(s)…will be deactivated…”

    11. Fear – Service Deactivation # 2 “…service(s)…will be deactivated…”

    12. Fear – Service Deactivation # 3 “…service(s)…will be deactivated…”

    13. Fun – eBay Lottery

    14. Fun – eBay Conference

    15. Fun – eBay Anniversary LEGIT

    16. Fun – Take a Survey

    17. Fun – Take a Survey LEGIT

    18. Confusion – Account Change

    19. Confusion – Did I Buy This?

    20. Assistance – My Refund?

    21. Assistance – We’re Here to Help

    22. Assistance –Fraud Detection

    23. Assistance – Buy Safely LEGIT

    24. Poll-time Possibilities LEGIT?? ...Only for Poll Workers

    25. Compassion – No Scruples

    26. Other Email Tricks • Multi-Stage Attacks • Email 1 – “We’ll be updating all our accounts this weekend” • Email 2 – “We discovered a problem with your account” • Multi-channel Attacks • Email contains both • Phishing URL • Phishing phone number (typically VOIP based)

    27. citibank-validate.info earthlink-reactivation.net services-bankofamerica.com sales-aol.net secure-ebay.com msn-reactivation.net secure-usbank.info service-visa.net verification-e-gold.com customer-verification.com banking-account-renewal.com Phishers SSL Certificate >> citibanhk.de << Duplicated Registrar Info >> credltlyonaisse.com << Registering a Cyrillic “a” >> paypal.com << The Domain Name Game Hall of Fame

    28. Web Site Tricks We arrive at the website. Is something phishy?

    29. Web Site Tricks There is no address bar!

    30. Web Site Tricks Now there’s two!

    31. More Web Site Tricks • Search Engine Listings • Common URL misspellings www.mailfrontier.com www.mailfronteir.com www.malefrontier.com

    32. Tips on Protecting Yourself from Phishing

    33. Protect Yourself • Know your senders • Is this someone I do business with? • Is this something I was told I’d receive? • Look for other ways to respond

    34. Protect Yourself • Stay on guard • Look for clues – improve your PhishingIQ • Don’t be afraid to ask • Know how your system is updated • Protect your system • Check your records • Check your sources, snopes.com

    35. Not Just a Consumer Issue • Operations • Microsoft Updates, RSA SecurID • Corporate credit cards • American Express, Visa, MasterCard • Purchasing and Payments • Ebay, PayPal • Network Services • Verizon, Earthlink • Web Services • DNS Name Registration, Hosting Companies

    36. Protect Your Brand • Cut-and-Paste links, minimize links • Use personal information where possible • Provide non-email ways to verify • Use standard company domain names • Identify your partners • Set and follow standard communication practices

    37. Phishing - Don’t Take the Bait • Preemptive • Phishing is different than spam – think Virus • Technology • Its more than a consumer issue • Multi-faceted solution – No silver bullet • Psychology • Educate your customers/employees/yourself • Improve their PhishingIQ • Email is still Good! Really it is!

    38. Freud and Phishing:The Psychology Behind Internet Scams JC Lamkin, CNA, PMP Gypsy Lane Technologies Philadelphia, PA 19144 (215) 843-1039 Jc.lamkin@gltMYpc.com http://www.gltMYpc.com Twitter.com/TechCrusader Special thanks to infosecurity.com