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Freud and Phishing: The Psychology Behind Internet Scams. JC Lamkin, CNA, PMP Gypsy Lane Technologies Philadelphia, PA 19144 (215) 843-1039 Jc.lamkin@gltMYpc.com http://www.gltMYpc.com Twitter.com/TechCrusader. What is Phishing?. Making Money with Phish. 2,000,000 emails are sent

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Freud and Phishing:The Psychology Behind Internet Scams

JC Lamkin, CNA, PMP

Gypsy Lane Technologies

Philadelphia, PA 19144

(215) 843-1039

Jc.lamkin@gltMYpc.com

http://www.gltMYpc.com

Twitter.com/TechCrusader



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Making Money with Phish

  • 2,000,000 emails are sent

  • 5% get to the end user – 100,000(APWG)

  • 5% click on the phishing link – 5,000(APWG)

  • 2% enter data into the phishing site – 100(Gartner)

  • $1,200 from each person who enters data (FTC)

  • Our potential reward: $120,000


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How Much Information?

  • 4.1 million –The number of credit card numbers discovered in ONE phishing blind drop a 4 month period

  • A typical day

    • Information for 13,677 accounts

    • 3,356 credit cards

    • 255 PayPal account logins

    • 1,038 eBay account logins

    • 93 Bank of America online banking account logins

    • 2,609 Hotmail email account logins

Source: Washingtonpost.com (Security Fix: Brian Krebs)



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Psychology: Phish ≠ Spam

People treat spam and phish differently

  • Take a Phishing Email and place it in an end users “spam” folder.

    • 10% of the time the user removes the phishing email from the spam folder and places it in their inbox.

  • Take a Phishing Email and place it in an end-users “phish” folder

    • The user removes the phishing email from the phish folder less than 0.5% of the time.



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Fear – You’re Being Naughty

“…payments or donations for obscene or certain sexually oriented goods or services.”

“…your account…limited for: xxxcambabes.com cam shows.”


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Fear – Account Takeover

“…someone had used your account to make fake bids…”

“You must verify …”

“…no choice but to suspend your account.”


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Fear – Service Deactivation # 1

“…service(s)…will be deactivated…”


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Fear – Service Deactivation # 2

“…service(s)…will be deactivated…”


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Fear – Service Deactivation # 3

“…service(s)…will be deactivated…”













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Poll-time Possibilities

LEGIT??

...Only for Poll Workers



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Other Email Tricks

  • Multi-Stage Attacks

    • Email 1 – “We’ll be updating all our accounts this weekend”

    • Email 2 – “We discovered a problem with your account”

  • Multi-channel Attacks

    • Email contains both

      • Phishing URL

      • Phishing phone number (typically VOIP based)


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citibank-validate.info

earthlink-reactivation.net

services-bankofamerica.com

sales-aol.net

secure-ebay.com

msn-reactivation.net

secure-usbank.info

service-visa.net

verification-e-gold.com

customer-verification.com

banking-account-renewal.com

Phishers SSL Certificate

>> citibanhk.de <<

Duplicated Registrar Info

>> credltlyonaisse.com <<

Registering a Cyrillic “a”

>> paypal.com <<

The Domain Name Game

Hall of Fame


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Web Site Tricks

We arrive at the website. Is something phishy?


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Web Site Tricks

There is no address bar!


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Web Site Tricks

Now there’s two!


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More Web Site Tricks

  • Search Engine Listings

  • Common URL misspellings

    www.mailfrontier.com

    www.mailfronteir.com

    www.malefrontier.com



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Protect Yourself

  • Know your senders

    • Is this someone I do business with?

    • Is this something I was told I’d receive?

    • Look for other ways to respond


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Protect Yourself

  • Stay on guard

    • Look for clues – improve your PhishingIQ

    • Don’t be afraid to ask

    • Know how your system is updated

    • Protect your system

    • Check your records

    • Check your sources, snopes.com


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Not Just a Consumer Issue

  • Operations

    • Microsoft Updates, RSA SecurID

  • Corporate credit cards

    • American Express, Visa, MasterCard

  • Purchasing and Payments

    • Ebay, PayPal

  • Network Services

    • Verizon, Earthlink

  • Web Services

    • DNS Name Registration, Hosting Companies


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Protect Your Brand

  • Cut-and-Paste links, minimize links

  • Use personal information where possible

  • Provide non-email ways to verify

  • Use standard company domain names

  • Identify your partners

  • Set and follow standard communication practices


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Phishing - Don’t Take the Bait

  • Preemptive

    • Phishing is different than spam – think Virus

  • Technology

    • Its more than a consumer issue

    • Multi-faceted solution – No silver bullet

  • Psychology

    • Educate your customers/employees/yourself

    • Improve their PhishingIQ

    • Email is still Good! Really it is!


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Freud and Phishing:The Psychology Behind Internet Scams

JC Lamkin, CNA, PMP

Gypsy Lane Technologies

Philadelphia, PA 19144

(215) 843-1039

Jc.lamkin@gltMYpc.com

http://www.gltMYpc.com

Twitter.com/TechCrusader

Special thanks to infosecurity.com