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Educational Training: Internet Trends 2.0. Internet Trends 2.0. Educational Webinars Anonymous Web Surfing Encrypted Web Traffic Internet Trends Internet Trends 2.0 www.cymphonix.com/industryTraining.html. Internet Trends 2.0. Web 2.0

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internet trends 2 0
Internet Trends 2.0
  • Educational Webinars
    • Anonymous Web Surfing
    • Encrypted Web Traffic
    • Internet Trends
    • Internet Trends 2.0
    • www.cymphonix.com/industryTraining.html
internet trends 2 03
Internet Trends 2.0
  • Web 2.0
    • Web 2.0 refers to changes in the ways we use the World Wide Web as a platform to enhance creativity, share information, and collaborate among users.
internet trends 2 04
Internet Trends 2.0
  • Web Page Delivery
    • Changes in Technology
    • Changes in Network Requirements
  • New Business/Communication Channels
    • Instant Message
    • Online Communities
internet trends 2 05
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
  • Controlling Web Page Delivery
    • Controlling Content
    • Controlling Resources
  • Controlling Business/Communication Channels
    • Controlling Instant Message
    • Controlling Online Communities
internet trends 2 06
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
internet trends 2 07
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
internet trends 2 08
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
internet trends 2 09
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
internet trends 2 010
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
internet trends 2 011
Internet Trends 2.0
  • History Lesson
    • Controlling Chaos
      • iPod dominates digital players (90% of the market)
      • Apple posted the best quarter in their history ($9.6 billion) with 42% coming from iPod sales
      • Industries like health, education, and law now use iPods (podcasting) to post information, news, etc.
internet trends 2 012
Internet Trends 2.0
  • Controlling Chaos
    • When there is high demand
      • There will be short supply
      • There will be a need to control that demand
    • More supply can never eliminate demand
    • Control can balance both supply and demand and increase performance
internet trends 2 013
Internet Trends 2.0
  • Controlling Web Page Delivery
    • Controlling Content
      • Universal Resource Locator (URL) Database
      • Heuristic Engine
internet trends 2 014
Internet Trends 2.0
  • Controlling Content
    • URL database is a structured collection of URLs and their corresponding categories.
    • URL database filtering most common method used for controlling content
internet trends 2 015
Internet Trends 2.0
  • Controlling Content
    • URL Database
      • Advantages
        • Accuracy on “constant” web sites
        • Fast categorization on “constant” web sites
      • Disadvantages
        • Size of database versus size of Internet
        • Web pages with different content
        • Update time for new web sites
internet trends 2 016
Internet Trends 2.0
  • Controlling Content
    • URL Database
      • Internet—165,719,150 web sites
        • 29.7 billion total web pages
        • 3 to 4 million new web sites each month
      • URL Database—35 million web sites
        • 21% of all web sites
internet trends 2 017
Internet Trends 2.0
  • Controlling Content
    • URL Database
      • Dynamic web pages within web sites
        • Most of this year’s growth of new web sites is due to Google’s Blogger service, adding 1.1 million extra sites.
        • Web sites such as blogs, search engines, online communities may have different content on individual pages.
internet trends 2 018
Internet Trends 2.0
  • Controlling Content
    • URL Database
      • Update time for URL database typically take 48 to 72 hours
      • URL databases know yesterday’s web sites
internet trends 2 019
Internet Trends 2.0
  • Controlling Web Page Delivery
    • Heuristic Engine—is a method to categorize web sites rapidly based on judgments or regular elements.
      • Regular Expressions
      • Phrases
      • Proximity
internet trends 2 020
Internet Trends 2.0
  • Controlling Web Page Delivery
    • Heuristic Engine
      • Advantages
        • Real-time analysis for new web sites or constantly-changing web pages
        • Very effective against malware and egregious web sites
      • Disadvantages
        • False positives
        • Load/time to analysis
internet trends 2 021
Internet Trends 2.0
  • Controlling Web Page Delivery
    • What method to chose?
      • Use a combination of methods that will offset weaknesses and combine strengths
      • Other methods to include are signature-based detection, code analysis, URL reputation, and traffic behavior.
      • 360° view of your network and not just a piece of the puzzle
internet trends 2 022
Internet Trends 2.0
  • Controlling Resources
    • From 2000 to 2005 the total volume of streaming media grew by 600%
    • The average Web page grew by 233% and the number of objects doubled 21 times
    • YouTube takes up 10% of all bandwidth for entire Internet
internet trends 2 023
Internet Trends 2.0
  • Controlling Resources
    • Comcast begin testing “protocol-agnostic” network management systems in two markets.
    • Time Warner Cable will charge users a $1 per Gigabyte fee for bandwidth they use beyond a preset threshold.
internet trends 2 024
Internet Trends 2.0
  • Controlling Resources
    • Controlling Bandwidth
      • Application Acceleration
      • Bandwidth Shaping
      • Quality of Service
internet trends 2 025
Internet Trends 2.0
  • Controlling Bandwidth
    • Application Acceleration is usually a combination of technologies that increases traffic speed, usually through WAN connections.
      • Data compression
      • Caching
      • Advantage is that for supported applications, latency can be reduce and accelerated
      • Disadvantage is that doesn’t work well with voice traffic and not all applications can be accelerated
internet trends 2 026
Internet Trends 2.0
  • Controlling Bandwidth
    • Bandwidth Shaping, also known as bandwidth limiting or traffic shaping, is a technology that allows you to limit the amount of bandwidth consumed by a user or by an application.
      • Advantage is that all traffic can be controlled, either by a user level or by an application level
      • Disadvantage is that it does not accelerate traffic
internet trends 2 027
Internet Trends 2.0
  • Controlling Bandwidth
    • Quality of Service (QoS)—is similar to bandwidth shaping in that it can regulate network bandwidth but QoS can also reserve bandwidth to guarantee that it will be available when needed.
      • Advantage is that you can guarantee a threshold for a specific device or protocol
      • Disadvantage is reserved bandwidth cannot be used regardless of current load
internet trends 2 028
Internet Trends 2.0
  • Controlling Resources
    • Controlling Bandwidth
      • Which technology is right for your network?
      • Do you need to speed up traffic?
      • Do you need to slow down traffic?
      • Can the solution control total traffic, application traffic, and web site traffic?
internet trends 2 029
Internet Trends 2.0
  • Controlling Business/Communications Channels
    • Controlling Instant Message
    • 11 million people use IM for work
internet trends 2 030
Internet Trends 2.0
  • Controlling Business/Communications Channel
    • Controlling IM
      • Almost half of the top 50 viruses last year used peer-to-peer or IM applications
      • Anonymous IDs
      • Firewall Tunneling
      • Data Security
      • 5 - 7% of IM traffic is SPIM (Spam over IM)
internet trends 2 031
Internet Trends 2.0
  • Controlling Business/Communications Channels
    • Review IM content
    • Scan IM for viruses
    • Scan IM for SPIM
    • Restrict resources for IM
internet trends 2 032
Internet Trends 2.0
  • Controlling Business/Communications Channels
    • Controlling Online Communities
      • Child safety, copyright, pornography
      • Coding Errors
      • DNS Queries
      • Bandwidth
internet trends 2 033
Internet Trends 2.0
  • Controlling Business/Communications Channel
    • Controlling Online Communities
      • 93% reported that they are able to do their jobs more efficiently and “save time by using IT communities to solve system administration problems.”
      • 43% said they save between one to three hours per week,
      • 37% estimated that they saved three or more hours each week
      • About 70% said they visit online communities to research and solve security and systems management issues.
internet trends
Internet Trends
  • Any Questions or Comments?
    • Contact Cymphonix Sales
      • 801-938-1500 opt.1
      • sales@cymphonix.com