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Presentation - The Skinimalism Shift

Focus on consumer burnout from multi-step routines, the rise of multi-tasking products, and prioritizing ingredient quality over quantity.

Jayashree14
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Presentation - The Skinimalism Shift

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  1. Embracing simplicity in skincare routines • The Skinimalism Shift • Presented by: Jayashree Salunkhe

  2. The toll of complicated skincare routines on consumers today • Consumer Burnout • Many consumers feel overwhelmed by lengthy, multi-step routines and seek simplicity.

  3. Simplify Your Routine • Save Time • Reduce Waste • The Rise of Multi-tasking Products • Multi-tasking products streamline your skincare, allowing for fewer steps without sacrificing effectiveness or quality. • Fewer products mean less packaging waste, aligning with eco-friendly consumer values and promoting sustainability. • By combining benefits, these products help consumers skip steps, making their routines quicker and more efficient. 01 02 03

  4. Traditional Multi-Product Approach • Quality-Focused Minimalism • Fewer, high-quality products improve efficacy. • Focus on transparency and ingredient integrity. • Simplified routines promote consumer satisfaction. • Innovation leads to products with multiple benefits in one formulation. • Multiple products can lead to overwhelm. • Increased time and cost for consumers. • Higher likelihood of irritation from layering ingredients. • Complexity can deter consistent adherence to routines.

  5. Company site: worldofcalifornia • Let's Connect • Phone: +1-617-275-2606 • Social:

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