Social Media Marketing Services In Pakistan

1. Social Media Marketing Services in Pakistan In 1929, the Hungarian writer Frigyes Karinthy first proposed the Six Degrees of Sepration in his short story "The Chain". The so-called six-degree network relationship theory means that all people on the earth can be connected with any other person through a chain of acquaintances within five layers. Fast forward to 1997, Andrew Weinreich launched the world's first social networking site, SixDgree (http://SixDgree.com), which connects users together based on the theory of SixDgree. Its birth represents that social networking sites have broken the physical

2. barriers of human social interaction with a strong posture. In 2000, Liudu.com ceased service (although its website is still in use), and Friendster, hi5, LinkedIn, MySpace, Facebook, Instagram and Twitter, among many other social media platforms emerged, dramatically changing private and public life. According to the 2021 Global Social Media Statistics, social media users now spend an average of 2 hours and 25 minutes a day on social networking and messaging apps, and social media users have already crossed the 4.2 billion mark. With the rapid growth of the value of social media in marketing and business, social media marketing,

3. which uses social platforms and networking sites to promote products or services through paid and unpaid methods, has become a major marketing buzzword in recent years. Social Media refers to content production and exchange platforms based on user relationships on the Internet, such as Facebook, YouTube, Twitter, Instagram, TikTok, etc. The two most important features of social media are: The traffic is "amazing": the number of users and viewers is huge. Large degree of freedom: its platform has the ability of spontaneous selection, editing and dissemination. "Marketing" refers to the process by which a company discovers or explores the needs of prospective

4. consumers, and allows consumers to understand the product and then purchase the product. It can be deduced from this that social media marketing is the behavior of enterprises, individuals or institutions to conduct marketing and promotion on social network platforms. According to Wikipedia, social media marketing refers to the creation of specific messages or content on social network services by companies in order to achieve marketing purposes to attract the attention of consumers, arouse discussions among online netizens, and encourage netizens to use their personal social networks. To disseminate these marketing content, and then improve the relationship with customers and the marketing strategy of satisfaction. 2. Types and platforms in social media marketing In a world of over 7 billion people, 4.2 billion people are active on social media. In this section, we'll cover eight social media platforms that are important if you want to do effective social media marketing.

5. 1. Facebook Age: 18-45 years old and above. Industries (B2B and B2C): E-Commerce, Retail, Banking, Financial Services and Insurance (BFSI), Fast Moving Consumer Goods (FMCG), Entertainment, Fashion, Real Estate, News, Health, Sports. Businesses can use Facebook to share content, engage with customers, advertise, and even use it as a platform for customer support. 2. Twitter Age: 18-45+. Industries (B2B and B2C): News, Technology, E- Commerce, Retail, Entertainment, Travel, Sports, Health, Telecom, BFSI… Twitter allows you to express your opinion in 280 characters. Known as a pioneer in the use of hashtags, Twitter is a social media platform for users to share

6. thoughts, engage with brands and celebrities, and consume news and informational snippets. Brands primarily use Twitter for customer service, as it is the platform customers often use for timely brand interactions. For example: Find out how Indihome responds to customer complaints and how they project their brand image. Twitter users tend to be more tech-savvy, so Twitter has become a hub for information discovery. Therefore, B2B and B2C brands should use Twitter to distribute their content. 3. LinkedIn Age: 25-45 years old. Industry (most B2B): legal, BFSI, technology, manufacturing, marketing, education, employment. As a business social platform, LinkedIn is different from other social platforms in that most users here use LinkedIn to query industry information, exchange ideas, and establish a professional image of individuals

7. or companies. Therefore, the quality of customers on LinkedIn is higher, the pertinence is stronger, and the development value is naturally better. 4. Instagram Age: 18-35 years old. Industries (B2C): E-Commerce, Fashion, Retail, Food & Beverage, Beauty, Travel, Photography, Entertainment, Real Estate. Instagram is a mobile-based visual platform that allows you to share images and videos. Instagram's popularity has increased in recent years and is expected to grow even more as consumers continue to favor vertical videos, live videos and stories. Instagram has launched a vertical video platform called IGTV that lets you share videos that last longer than a minute. If you sell physical products, then you should try shopping on Instagram. It's a great feature that many experts claim is the future of social commerce.

8. 5.YouTube Age: 18-55 years old and above. Industry (B2B and B2C): Almost any industry that can create video content for marketing. YouTube is an online video sharing platform that allows you to view, share and upload video content. The exponential growth of video marketing has driven brands to widely create and share video content on YouTube. Here are three facts for you to consider if you're planning to join YouTube: YouTube is the second most popular search engine after Google; is owned by Google; Making your business brand more visible will be more challenging if your competitors are already on YouTube. 6. Pinterest Age: 18-45 years old.

9. Industries (Most B2C): Art, DIY, Crafts, Beauty, Fashion, E-Commerce, Architecture, Food, Photography. Pinterest is a great visual platform for individuals and brands seeking artistic inspiration and promoting DIY activities. You'll find lots of ideas about a topic in the form of pins (numbers) and boards (collections of images). Although Pinterest was very popular among women in its early days, a change in usage was observed in 2016, with female users dropping from 83% to 60%. Brands can create a business account on Pinterest and also run ads to reach their target audience. 7. Snapchat Age: 18-35 years old. Industries (Most B2C): Health, Fashion, Food & Beverage, Live Events/Concerts, Retail.

10. Mobile visual platform known for its short-form content visibility. Pictures and videos posted on Snapchat disappeared after 24 hours. Snapchat is the most popular social platform among millennial and Gen Z users. Since content is ephemeral, Snapchat is great for creating original and original content. Businesses can also reach a wider audience by advertising on Snapchat. 8. TikTok Age: 10-29 years old. Industries (mainly B2C): entertainment, fashion, drama, pretty much any industry where you can create compelling video content. The international version of Douyin TikTok is similar to Ins and is suitable for mobile content dissemination. Since the recommendation mechanism of waterfall video is easier to attract target customers, and TikTok users are generally young people of Generation Z, it is more interactive. Among them, the marketing effect of the hashtag challenge is the most prominent. Three, social media marketing practical steps

11. Step 1: Analyze the characteristics of your target customers There are two types of population characteristics: dominant and invisible characteristics. Dominant characteristics refer to information that can be obtained through light contact, such as gender, age, occupation, place of origin/country, etc. in demographic attributes, and income, purchasing power, and purchase channel preferences in consumption characteristics. Invisible features refer to those that can only be discovered through in-depth contact, such as personality traits, liking home, lively, face control, minimalism, obsessive-compulsive disorder, etc. After analyzing the profile of the target customer, please use the recommended traffic source in Google Analytics (or the analysis tool you use), match the characteristics of the target customer of the brand itself with the user profiles of different platforms, and select the most suitable platform.

12. Competitor analysis can also be used to help you track current successful content and assess their social media strengths and weaknesses. This will help you develop an effective social media strategy for your organization.