THE LIBRARY IN FACEBOOK: THE BRITISH LIBRARY EXPERIENCE - PowerPoint PPT Presentation

JasminFlorian
the library in facebook the british library experience l.
Skip this Video
Loading SlideShow in 5 Seconds..
THE LIBRARY IN FACEBOOK: THE BRITISH LIBRARY EXPERIENCE PowerPoint Presentation
Download Presentation
THE LIBRARY IN FACEBOOK: THE BRITISH LIBRARY EXPERIENCE

play fullscreen
1 / 20
Download Presentation
THE LIBRARY IN FACEBOOK: THE BRITISH LIBRARY EXPERIENCE
292 Views
Download Presentation

THE LIBRARY IN FACEBOOK: THE BRITISH LIBRARY EXPERIENCE

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. THE LIBRARY IN FACEBOOK:THE BRITISH LIBRARY EXPERIENCE Adrian Arthur, Head of Web Services Alex Truby, Marketing Executive

  2. WHAT WE ARE GOING TO TALK ABOUT • The British Library on the web • Our strategy for Web 2.0 • What we have done already • facebook: the British Library Entrepreneur and SME Network

  3. THE BRITISH LIBRARY ON THE WEB • Access to and interaction with our collections and expertise • Markets: the research community, the general public, learners • Wide range of web resources: • Large main text-based website and Online Gallery • Integrated Catalogue and specialist catalogues • Digitised material: Collect Britain, JISC projects, etc • Services: British Library Direct, Images Online, Shop • Nine million web visitors per annum

  4. FIVE STRATEGIC THEMES FOR 2008-11 • Participation - Web 2.0 on our own website • ‘No borders’ - exploiting external Web 2.0 and other platforms • Simple access - keeping the user interface straightforward • Integrated access - bringing our content together through search • Rich media – delivering an inspiring experience of our treasures

  5. PARTICIPATION • The success of leading Web 2.0 sites is shaping user expectations – people are increasingly ready to engage with interactive and community-building functionality. • Mobilising our users would allow us to create resources we do not otherwise have the funds to deliver. • Drivers • We will see ourselves as participants in a dialogue not providers of tablets of stone. • We will develop facilities enabling our users to contribute to the description and interpretation of our content. Decisions • Interactivity embedded across www.bl.uk using eg wiki technologies. • Expertise of Library specialists promoted through a range of blogs. • Functionality developed allowing user input to new catalogues and other specialist resources. Deliverables

  6. ‘NO BORDERS’ • Major Web 2.0 sites are important new environments for organisations reaching out to users. • The Library has wonderful content and expertise but not always the technology or access to new communities it needs to stay relevant. • Drivers • We will see ourselves as a major content provider, viewing all major instances of our material on the Internet as part of our web presence. • We will partner with Web 2.0 and other site operators and platform providers to bring our content to the widest range of users. Decisions • Marketing initiatives on Web 2.0 sites - building on the success of the Library’s facebook group for SMEs. • Library content integrated with other sites – eg area developed on flickr for users to upload images relating to the Ramayana exhibition. • Pursuit of partnerships with leading Web 2.0 sites. • Pilot exposure of Library Application Programming Interfaces for exploitation by users (subject to appropriate opportunities emerging). Deliverables

  7. UK WEBSITE RANKINGS, OCTOBER 2007 • Facebook - 4, Bebo - 7, MySpace - 8 (18% of all page views) • YouTube - 9 • Wikipedia - 21 • Flickr – 67 • LibraryThing – 9,116 • Source: Hitwise

  8. ISSUES? • Branding and design • Group ‘leadership’ and moderation • Resourcing • Privacy and data protection • Sustainability: external to the firewall • Preservation and archiving of content • Measures and other success factors

  9. THE BRITISH LIBRARY ENTREPRENEUR ANDSME NETWORK ON FACEBOOK • Supports the work of our Business and IP Centre • Set up 30 May 2007 • 541 members as at 7 pm on 15 November 2007 • News, photographs, videos, discussions • Information on and invitations to events • http://www.facebook.com/group.php?gid=2373820409

  10. Click to add title • Bullet 1 • Bullet2 • Bullet 3