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Talent - PowerPoint PPT Presentation

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Talent. Roles, Types and Universal Laws. What is talent?. Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon. Talent doesn’t necessarily have to be in front of a camera or microphone. Roles of the talent. To inform

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Roles, Types and Universal Laws

what is talent
What is talent?
  • Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon.
  • Talent doesn’t necessarily have to be in front of a camera or microphone
roles of the talent
Roles of the talent
  • To inform
    • The main role of a good broadcaster is to inform the audience of the issues
      • The best example of this role is the lead anchor
roles of the talent1
Roles of the talent
  • To educate
    • Educate refers social and economic issues that will have relevant to your audience
      • An example of this is “Dr. John Ray”.
roles of the talent2
Roles of the talent
  • To respond
    • The response can come from audience reaction, editorial influence, and/or external pressure
      • An example would be a consumer advocate.
roles of the talent3
Roles of the talent
  • To entertain
    • Entertainment comes in many forms
      • Music
      • Comedy
      • Drama… etc, etc, etc.
types of the announcers
Types of the Announcers
  • “Talking Head”
    • “Voice of Reason” and “Voice of Authority”
      • Term comes from 1984
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Types of the Announcers
  • “Voice Over”
    • Commercial Announcing
    • Cartoons
    • Documentary
types of the announcers2
Types of the Announcers
  • “Disc Jockey”
    • The key element to be…
      • Personal

The only genre to have to have first hand knowledge:


types of the announcers3
Types of the Announcers
  • “Sports Announcing”
    • A good grasp of most sports is a must.
types of the announcers4
Types of the Announcers
  • “Sports Talk Host”

Sports Announcer

+ Political Minded

+ Egoist

Sports Talk Host

types of the announcers5
Types of the Announcers
  • “Weather Person”
    • To be a successful in the field of weather broadcasting, you need to be a dual major:

Telecommunications (EM) & Weather

types of the announcers6
Types of the Announcers
  • “Specialist”
    • Finance
    • Political
    • Agricultural
    • Tele-Evangelist
  • Dual Major Focus
types of the announcers7
Types of the Announcers
  • “QVC Special”
    • Retail Broadcasting
      • It involves a knowledge of products along with being “media-savvy”
types of the talent
Types of the Talent
  • Actors/Actresses
types of the talent3
Types of the Talent
  • Computer Programmer
tilton s theories of talent

“Tilton’s Theories of Talent”

Five underlining ideals in the media.

so what does that mean
So, what does that mean?
  • Public Sphere, as defined by Jurgen Habermas, is the “autonomous forum where people meet as equals and debate issues of common concern in a rational critical manner”.

Dines & Humez

so what does that mean1
So, what does that mean?
  • The media provides an opportunity to provide “talking points” that the audience can discuss…

similar to the modern “water

cooler” scenario in communication