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Sponsorship Opportunities for Entertainment Stages. For more information, please contact Heather Hunter, Festival Marketing 210-458-2311.

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Sponsorship Opportunities for Entertainment Stages

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Sponsorship Opportunities for Entertainment Stages

For more information, please contact

Heather Hunter, Festival Marketing



Since 1972, the Texas Folklife Festival has been attracting visitors from across the state as they come together to share and celebrate the food, music, dance and art of more than 40 cultures in one setting. Today, there are approximately 70,000 people who take part in this four-day cultural extravaganza.

  • With eight entertainment stages featuring a collage of world music and traditional ethnic folk dance, this is one of the most important elements of the four day festival. From Aztec dancers to Zydeco music, there are 50 traditional folk dance groups and 65 music groups that perform and entertain audiences of all ages.
  • As the sponsor of an entertainment stage, your brand and company name will be seen by more than 70,000 visitors. Sponsorship includes the following benefits:
  • Named recognition as the stage sponsor (i.e., Your Company Name Stage 7) in the San Antonio Express-News Visitor Guide, which is distributed to all newspaper subscribers as well as to the visitors as they enter the gates.
  • Company banners featured as backdrops on the stage.
  • Before and after the performances, emcees offer promotions through vignettes — snippets you provide about your company that are shared with the audiences.
  • Company logo featured on the home page and sponsor pages of the Texas Folklife Festival Web site, with a click-thru to your company’s Web site.
  • Complimentary tickets and VIP passes to the Hospitality Tent.
  • Opportunity to have employees volunteer.
  • As a sponsor, you will establish your company and/or services as one that values diversity and culture.
stages available for sponsorship
Stages Available for Sponsorship


Budweiser Stage 1

IBC Stage 2

Stage 3 $10,000.00

Located in the heart of the Texas Folklife Festival, between the Institute of Texan Cultures building and the Back 40, Stage 3 features a wide variety of engaging ethnic dance groups. Ranging from the exotic and popular Lebanese folk dancers to the high energy Fire on the Mountain Cloggers to the agile Filipino children dancers, Stage 3 draws the visitors in and mesmerizes them with the colorful costumes and eclectic folk dances. The great location offers hillside seating, stairs and the building veranda encouraging visitors to stay a while.

H-E-B Stage 4

Miller Lite Stage 5

Stage 6 $7,000.00

Stage 6 attracts a diverse and dedicated crowd creating an ideal position for a company to gain visibility and name recognition with many of our 70,000 visitors. This stage features lively Cajun music—from country to zydeco, a Jolie Blonde Contest, an energetic Crawfish race and many other colorful performances and activities. A concrete dance floor makes this a sure stop for visitors to join in the revelry or sit and enjoy the entertainment.

Stage 7 $25,000.00

Prominently positioned in front of the Institute of Texan Cultures and near the famous flying flags originally brought to Texas by the settlers, this is one of the most popular stages. A wide variety of entertainment, including Pop, rock‘n roll and traditional ethnic bands, is featured under the largest tented area on the grounds. With a dance floor and food and beverages close by it makes Stage 9 a perfect location to feature your product and/or services.

Frost Bank Stage 8