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Current trends – comfort or challenge for Christian organisations? - PowerPoint PPT Presentation


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Bucking the trend Presentation to FICO Conference 2008 Cathy Pharoah Professor of Charity Funding Co-Director, ESRC Research Centre for Charitable Giving and Philanthropy Cass Business School Current trends – comfort or challenge for Christian organisations?

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Bucking the trendPresentation to FICO Conference 2008Cathy PharoahProfessor of Charity FundingCo-Director, ESRC Research Centre for Charitable Giving and PhilanthropyCass Business School

current trends comfort or challenge for christian organisations
Current trends – comfort or challenge for Christian organisations?
  • Economic definition of a luxury good(…$$$$s)
  • a good for which your demand increases more than proportionally as income rises
  • as people become more wealthy, they will buy more and more of the luxury good
  • but if there is a decline in income, its demand will drop
  • how far is charity a luxury good?..............
religious faith based charities a special case
Religious/faith-based charities- a special case?
  • Commitment and strong values
  • v ‘giving is the new taking’
  • Tradition of giving as fixed %. or fixed outgoing, from income
  • v luxury spending after everything else
  • Non-materialistic values, recession - proofing
  • v materialism
  • Institutionalised regular giving
  • v ad hoc, spontaneous
religious and faith based causes the evidence
Religious and faith-based causes - the evidence
  • What is the position of these causes in relation to others?
  • Using data from the new Charity Market Monitor 2008*…
  • amount of top charity income?
  • comparative share of top charity fundraising income?
  • comparative trends in fundraising income?
  • trends within religious and faith-based causes?
  • positioning within various fundraising income streams?
  • trends in legacy income?

* Source: Pharoah, C. Charity Market Monitor 2008. CaritasData.

To order: 020 7549 8672

www.caritasdata.co.uk/charity/charity-market-monitor.html

assess strengths and weaknesses in factors influencing giving
Assess strengths and weaknesses in factors influencing giving
  • Regular/ tax-effective giving
  • Awareness of need and provision information
  • Distance of donor and cause
  • Clarity about charity costs – review costs
  • Perceptions of affordability
  • Demonstration of efficacy
  • Re-inforcement of social norms around giving
  • ‘Joy-of- giving’ effects
  • Attitudes around ‘deservingness’, ‘social approval’

US studies show higher giving in states/times of poverty