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Current trends – comfort or challenge for Christian organisations? PowerPoint Presentation
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Current trends – comfort or challenge for Christian organisations?

Current trends – comfort or challenge for Christian organisations?

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Current trends – comfort or challenge for Christian organisations?

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  1. Bucking the trendPresentation to FICO Conference 2008Cathy PharoahProfessor of Charity FundingCo-Director, ESRC Research Centre for Charitable Giving and PhilanthropyCass Business School

  2. Current trends – comfort or challenge for Christian organisations? • Economic definition of a luxury good(…$$$$s) • a good for which your demand increases more than proportionally as income rises • as people become more wealthy, they will buy more and more of the luxury good • but if there is a decline in income, its demand will drop • how far is charity a luxury good?..............

  3. Religious/faith-based charities- a special case? • Commitment and strong values • v ‘giving is the new taking’ • Tradition of giving as fixed %. or fixed outgoing, from income • v luxury spending after everything else • Non-materialistic values, recession - proofing • v materialism • Institutionalised regular giving • v ad hoc, spontaneous

  4. Trends in fundraised income, top 300 charities 2006/07

  5. Religious and faith-based causes - the evidence • What is the position of these causes in relation to others? • Using data from the new Charity Market Monitor 2008*… • amount of top charity income? • comparative share of top charity fundraising income? • comparative trends in fundraising income? • trends within religious and faith-based causes? • positioning within various fundraising income streams? • trends in legacy income? * Source: Pharoah, C. Charity Market Monitor 2008. CaritasData. To order: 020 7549 8672 www.caritasdata.co.uk/charity/charity-market-monitor.html

  6. Total funding by cause, top 300 charities

  7. Distribution of top charities’ fundraising income by cause

  8. Annual change in fundraising income by cause

  9. Detailed breakdown of religious causes

  10. 10 top charities by income from Fundraising & Appeals

  11. 10 top charities by Regular Giving/ subscriptions

  12. 10 top charities by Trust Donations

  13. Top 10 charities by events income

  14. 10 top charities by Corporate Donations

  15. Distribution of top 100 legacies by cause

  16. 5-year growth in top 100 legacy income

  17. Top legacy charities – religion/ faith

  18. Charities with fastest 5-year real legacy growth, 2002-07

  19. Assess strengths and weaknesses in factors influencing giving • Regular/ tax-effective giving • Awareness of need and provision information • Distance of donor and cause • Clarity about charity costs – review costs • Perceptions of affordability • Demonstration of efficacy • Re-inforcement of social norms around giving • ‘Joy-of- giving’ effects • Attitudes around ‘deservingness’, ‘social approval’ US studies show higher giving in states/times of poverty