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Introduction to Electronic Commerce August 22, 2001 - Dr. Al Bento - University of Baltimore E-Commerce & Information Systems 1960s and early 70s - batch and transaction oriented systems late 70s and early 80s - on-line, customer oriented systems

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introduction to electronic commerce

Introduction toElectronic Commerce

August 22, 2001 - Dr. Al Bento - University of Baltimore

e commerce information systems
E-Commerce & Information Systems
  • 1960s and early 70s - batch and transaction oriented systems
  • late 70s and early 80s - on-line, customer oriented systems
  • late 80s and early 90s - on-line, business to business systems (IOS, EDI)
  • late 90s and early 00s - on the Web, global business & customer oriented systems (GEC)
e commerce roots
E-Commerce roots
  • Electronic funds transfer (EFT): the oldest large-scale e-commerce root. Banks have been exchanging financial transactions through Automated Clearing Houses for decades.
  • Transaction automation (TA): consumers and businesses have been using TA in a variety of Point of Sales (POS) applications, like credit-cards, purchase scanning, etc. Verifone was the pioneer.
  • Inter Organizational Systems (IOS): business to business commerce over proprietary networks particularly for order entry and purchasing, using Electronic Data Interchange (EDI) technology and standards.
  • Electronic Commerce today: business to business (B2B), business to consumers (B2C), consumers to consumers (C2C).
e commerce technologies
E-Commerce Technologies
  • Traditional technologies
    • Operating Systems: scalability, portability, security, interoperability
    • Networking & telecommunications: bandwidth, reliability, scalability, security
    • Data bases: dynamic catalog management and display, order entry, fulfillment and delivery.
  • New technologies
    • HTML: Web Design and store-front tools
    • Web programming: Server management & CGI programming
strategic areas marketing
Strategic Areas: Marketing
  • design
      • presence
      • visibility
  • catalog development
      • price & availability
      • description, image
  • order entry
      • billing
      • credit cards, etc
  • customer service
      • FAQ
      • returns
strategic areas operations
Strategic Areas: Operations
  • supplier ordering and receiving
      • partners
      • JIT (just-in-time)
  • distribution centers
      • warehouse(s)
      • packing
      • shipping
  • order-tracking
      • internal
      • external
  • delivery services
strategic areas business models
Strategic Areas: Business models
  • extranet
      • firewall
      • tunneling
  • Web front-end + outsourcing
      • store-front tools
      • outsourcers
  • extranet + Web front-end + outsourcing
      • combination of above