Introduction toElectronic Commerce August 22, 2001 - Dr. Al Bento - University of Baltimore
E-Commerce & Information Systems • 1960s and early 70s - batch and transaction oriented systems • late 70s and early 80s - on-line, customer oriented systems • late 80s and early 90s - on-line, business to business systems (IOS, EDI) • late 90s and early 00s - on the Web, global business & customer oriented systems (GEC)
E-Commerce roots • Electronic funds transfer (EFT): the oldest large-scale e-commerce root. Banks have been exchanging financial transactions through Automated Clearing Houses for decades. • Transaction automation (TA): consumers and businesses have been using TA in a variety of Point of Sales (POS) applications, like credit-cards, purchase scanning, etc. Verifone was the pioneer. • Inter Organizational Systems (IOS): business to business commerce over proprietary networks particularly for order entry and purchasing, using Electronic Data Interchange (EDI) technology and standards. • Electronic Commerce today: business to business (B2B), business to consumers (B2C), consumers to consumers (C2C).
E-Commerce Technologies • Traditional technologies • Operating Systems: scalability, portability, security, interoperability • Networking & telecommunications: bandwidth, reliability, scalability, security • Data bases: dynamic catalog management and display, order entry, fulfillment and delivery. • New technologies • HTML: Web Design and store-front tools • Web programming: Server management & CGI programming
Strategic Areas: Marketing • design • presence • visibility • catalog development • price & availability • description, image • order entry • billing • credit cards, etc • customer service • FAQ • returns
Strategic Areas: Operations • supplier ordering and receiving • partners • JIT (just-in-time) • distribution centers • warehouse(s) • packing • shipping • order-tracking • internal • external • delivery services
Strategic Areas: Business models • extranet • firewall • tunneling • Web front-end + outsourcing • store-front tools • outsourcers • extranet + Web front-end + outsourcing • combination of above