Dupont market advisory panel environmental benefits survey
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DuPont Market Advisory Panel — Environmental Benefits Survey. May 10, 2010 Cheryl Brooke. Customer Value for Products with Environmental Benefit:.

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Customer value for products with environmental benefit
Customer Value for Products with Environmental Benefit: Survey

Over the next decade customers believe that the value for products with environmental benefits will go up, further proof of the long-term need for environmental benefits in products.

BASE = 843, 663, 632

How much value do YOUR CUSTOMERS currently have for products with an environmental benefit? Would you say they have:

How much value do you think YOUR CUSTOMERS will have for products with an environmental benefit in the future?

Environmental benefits most valued by customers

75% Survey



Environmental Benefits Most Valued by Customers

  • Within specific industries and regions other benefits also rise to the top:

    • Reduced energy requirements in end product

      • Transportation, Industrial/Chemicals, Electronics

      • EMEA, Asia Pacific

    • Recyclability/Renewables in end product:

      • Transportation

    • Reduced impact on eco-systems, land-use,

      • Ag/Food

    • Reduced waste in manufacturing

      • Industrial/Chemicals, Electronics, Packaging/Plastics

      • EMEA

    • Cradle to grave footprint reduction

      • Packaging/Plastics

BASE = 725

Statistical significance is +/- 5% at 95% C.L.

Environmental benefit drivers for our customers
Environmental Benefit Drivers for Our Customers Survey

  • Within specific industries or regions other benefits also rise to the top:

    • Social Responsibility (Company Image):

      • Transportation, Ag/Food,

    • Decreased Production Costs

      • Transportation, Ag/Food, Electronics

    • Increased Brand/Market Perception

      • Transportation, Ag/Food, Industrial/Chemicals

    • Increased Production Volume

      • Transportation, Electronics, Packaging/Plastics

    • Life cycle cost reduction

      • Much more important in EMEA, than in NA or Asia Pacific





BASE = 725

Statistical significance is +/- 5% at 95% C.L.

Long term trend leading to job creation
Long-Term Trend Leading to Job Creation? Survey

Over the past year, environmental benefits in products have led to some job creation, but most customers anticipate much strong job creation within their industries in the future.

BASE = 685, 684

Has the demand for environmental benefits in your products led to any work force increases in the past year? YES/NO

If environmental benefits in products are a long-term trend, how likely is it that YOUR INDUSTRY will need to increase jobs in the next 5 years?

Very, Somewhat, Not at all likely, Don’t know

Methodology overview
Methodology Overview Survey

  • DuPont has recruited over 2000 customers globally to participate in a Market Advisory Panel

  • An online survey was mailed to these customers in order to

    • gauge the value they have for environmental benefits in products

    • understand the drivers for using more environmentally friendly products and

    • assess the longevity of this need and possible contribution to formation of green jobs

  • Survey fielded April 14, 2010 to April 26, 2010 with 891 people responding to access the survey. 682 customers fully completed the survey.

Regional Participation:

BASE = 891