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INTRODUCTION TO THE MODULE newmedia.leeds.ac.uk

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  1. INTRODUCTION TO THE MODULE http://newmedia.leeds.ac.uk Tutor: Catherine Stones Room: Level 5, RS 5.19 Email: c.m.stones@leeds.ac.uk

  2. HOUSE KEEPING • LECTURES • MONDAYS • THURSDAY • SEMINARS/LABSMONDAYS – NEW MEDIA LABTHURSDAYS – NEW MEDIA LAB • THE LAB – code: 1720

  3. Graphic Design • Postage Stamps to Telephone Bills • Newspapers to TV Football Results • http://www.bbc.co.uk to http://www.sawmovie.com/ • Graphic Design intervenes in the exchange of messages between the sender and the receiver, and enhances the strength of the message.

  4. Design is a BROAD term • Graphic Design of on-line & off-line content • What is the role of Graphic Design? • According to Richard Hollis: • To identify; • To inform and instruct; • To present and promote.

  5. Design is an intellectual activity “Design is thinking made visible” Saul Bass “The difference between good design and great design is intelligence” Tibor Kalman

  6. Design can be emotionally loaded? “Art moves you and design doesn’t – unless it’s a well designed bus”David Hockney “[Design should] seduce, shape, and perhaps more importantly, evoke emotional response” April Greiman

  7. Can design skills really be taught? • Bryan Lawson – ‘it’s not mysterious’ • Paul Rand – ‘it’s all intuition and can’t be taught’

  8. Required skill set: • Visual Literacy – Visual Design Skills • Visual Literacy - Design History Knowledge • Research > Ideas • Ability to discern the best idea • Good technical ability / craft knowledge

  9. A word about Process: Note(books) (writing & reading) • Sketch, note-take, printouts, clippings • Reading – reading list, magazines, the web Software • Learn it – Photoshop & Flash. Also Illustrator… Discussion – crit sessions etc.

  10. Assessment • 40% - Applied Portfolio • 40% - Experimental Portfolio • 20% - Evaluative Report

  11. ‘5 a day’ – Applied Portfolio • You have to make 3 artefacts: • 1. Poster (Photoshop): This should be A4 in size. It should grab someones attention, and communicate clearly. • 2. Banner Ad. (Flash): This should be 60x468 in size. It should grab someones attention, and communicate clearly. • 3. Web Page Prototype Design (Photoshop): Content from this should be taken and adjusted from the URL supplied above PLUS you can include other imaginative ideas for content. Your file should be 750x550 in size.

  12. Experimental Portfolio • TASK 1: RELEASE MONDAY NEXT WEEK.