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James Timothy William Yoxon - Why Digital Marketing Is Important?

Digital marketing is any form of marketing products or services that involves electronic devices.

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James Timothy William Yoxon - Why Digital Marketing Is Important?

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  1. -1- General ASPECTS -3- -5- 7 Steps to developing your own digital -4- Keys to Digital Marketing Success ?! -2- Challenges Facing Digital Marketers? marketing strategy -6- 3 Mistakes You Should Avoid CASE STUDY P L A N

  2. 1 General Aspects “Marketing is no longer about the stuff that you make, but about the stories you tell.” – General Aspects 3

  3. What Is Digital Marketing? • Digital marketing is any form of marketing products or services that involves electronic devices. • It can be done both online and offline and both kinds matter for a well-rounded digital marketing strategy. General Aspects 4

  4. Why Digital Marketing Is Important? • A source of entertainment, news, shopping and social interactions. • Consumers have access to information any time and any place they want it. • People are now exposed to what media, friends, relatives, etc. are saying about your brand, and they are more likely to believe them than you. • People want brands they can trust, companies that know them, communications that are personalized, and offers tailored to their needs and preferences. General Aspects 5

  5. Manage Customer Relationships Across All Channels !! • know your customers better than anybody else so you can communicate with them effectively. • Consolidate a view of customer preferences and expectations across all channels : Web, social media, mobile, point of sale, etc. These informations are used to create and anticipate consistent, coordinated customer experiences General Aspects 6

  6. Categories Of Digital Marketing Search engine optimization (SEO) Email marketing Content marketing Pay-per-click advertising (PPC) Social Media Marketing (SMM) General Aspects 7

  7. Categories Of Digital Marketing Enhanced offline marketing Phone marketing Radio marketing TV marketing General Aspects 8

  8. Challenges Facing Digital Marketers? 2 • Proliferation of digital channels: Consumers use multiple digital channels interact with them differently. • Intensifying competition so it’s becoming a lot harder to capture consumers’ attention. • Exploding data volumes :Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, and find the right ones that can help you make the right decisions. and Challenges Facing Digital Marketers? 9

  9. 3 Mistakes You Should Avoid 3 • There will likely be people who dislike your company or post negative 1- Not engaging with people on social media comments for no reason. Make sure you have a member of your custome r service team ready to address any issues. Don’t ignore them! Respond to their comments, treat them with respect, and if possible, direct them to a private source of communication like email to address their issue. 2- Not doing keyword research when producing content • You may be producing the most valuable content on the web, but if no one is searching it, no one cares. So try to do keyword research to see what people are searching for. • This is especially important if you’ve just started a Facebook page and don’t have a huge following yet. It might be a good idea to invest $50-$100 to promote your page a little bit to people who might be interested in your content. 3- Not promoting your social media posts 3 Mistakes You Should Avoid 10

  10. Keys to Digital Marketing Success ?! 4 Here are three keys to digital marketing success: • Manage complex customer relationships across the channels (both digital and traditional) . • Respond to and initiate dynamic customer interactions. • Extract value from big data to make better decisions faster Keys to Digital Marketing Success ?! 11

  11. 7 Steps to developing your own digital marketing strategy 5 Listen to your costumers !!! But don’t forget about your objectives Play to your strengths and manage your weaknesses Find out what your competitors are doing Craft a strategy based on your capabilities Measure everything in real time Continuously review, adjust and improve the customer experience 9 Steps to developing your own digital marketing strategy 12

  12. THANK YOU !!!

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