James Timothy William Yoxon - Why Digital Marketing Is Important During COVID-19

1. James Timothy William Yoxon | Why Digital Marketing Is Important During Corona Virus A lot of businesses have been affected by the coronavirus since everything has somehow come to a stop. This is the time for companies and businesses to make the most out of digital marketing. Companies can still connect with their customers through digital marketing even if they are working from home. The advantage of digital marketing is that it can be done anywhere and there are so many ways in which it can be done. James Timothy William Yoxon says this is the best time to focus on digital marketing and try to stay in touch with your customers as some people are still trying to get used to the virus. As a business, when you practice digital marketing it makes it difficult for people to forget about

2. your business and also helps people feel normal during these difficult times. DIGITAL MARKETING STRATEGIES TO USE DURING COVID-19 According to James Timothy William Yoxon you can use the following strategies during this pandemic to stay in touch with your customers and audience. Blogging-Blogging is a good and cost-effective digital marketing method to stay in touch and engage with your audience. The more you share content on your website the more people will have you in their minds when they have a problem. Search engines also tend to rank websites that provide content regularly higher. Ranking higher on search engines increases online visibility which means more people will get to

3. see and know about you. All you have to do before creating a blog is take time to research and find out what people are searching for on search engines and focus on that. The best blogs are those that inform and educate. Social media-Social media allows you to engage with your audience on a more personal level. Users can ask you questions directly either through comments or direct messages also known as DM. Replying to messages or comments allows you to show your audience that they are chatting with a real person and not some machine. This automatically increases their interest in your business. Unlike other digital marketing strategies, social media marketing allows you to have a one to one chat with your audience. You can create and share different types of content such as infographics, images, videos about your products or services.

4. Google my business OR GMB-This a profile created on Google that is free and easy to use. Google my business allows you to provide all the information about your business as well as people leaving reviews on your profile. Many people have a habit of reading reviews first before they decide to purchase a product or service. When your business has positive reviews from your previous customers it will help you in getting new ones. If you don't know how to get customers to leave reviews you can simply send them a link to your profile and kindly ask them to leave a review. Paid Search Advertising-This a digital marketing strategy in which advertisers pay search engines such as Google to have their products or services advertised on search engines. Paid search advertising or paid search marketing introduces you to a large number of people since there billion users on search engines such as Google every day. This is quite different from other methods of digital marketing because you only pay when someone clicks on your AD. If no one clicks on your AD then you don't pay, it's as simple as that.