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Cosmetic packaging designs range from very basic shaped packaging to very fancy and complicated ones. You can’t anymore say that this time around there is a specific trend that is being followed in the makeup industry. There are packaging boxes of all kinds. Makeup products are also increasing in types, earlier makeup included very specific products, now that new products are being launched targeting at new purposes, we are seeing different and unique packaging being done in the makeup industry.<br>Although there are now a lot of types of makeup products and new and innovative packaging methods are being introduced, we can categorize these commercial cosmetic boxes into the following 10 designs, and each one of the existing design falls in either one of these categories.<br>
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10 Cosmetic Packaging Design for Commercial Smart Packaging Solution
Frost packaging Frost packaging does not have a specific shape or design as such, it is just a texture that usually transparent or translucent packaging is given to increase attraction to the product. Frosting can be done on the product bottles like they do on perfumes, as well as on the packaging. Frosting has been done on perfumes since a long time, now it is also being done widely on the cosmetics and their bottles such as on foundations etc.
Plain white boxes Famous and high-end cosmetic brands such as Colorpop and Kylie cosmetics use plain white boxes for their lip kits and other makeup. Although white is generally assumed as very low budget and now very attractive and it is very unlike what is described as a good makeup packaging, these two brands right now are the most wanted and are known for the simplicity of their packaging.
Natural cardboard packaging Natural cardboard or Kraft packaging will never go out of fashion because of the great properties it offers, a very well known makeup brushes brand Eco tools is all about using natural products and make their packaging using natural and biodegradable materials. This brand uses Kraft boxes packaging for their mineral brushes and set a fine example for all the future natural and organic products manufacturers.
Sleeve Boxes For Face Products Face products that are mainly focusing on cheeks and overall face skin such as temples, forehead, chin, cheekbones and the flat skin area are flat themselves. These products are mainly packaging very securely since they are powder based which can break very easily. Other than the flat pressed powder based products there are sprays and primers, these are in containers which are also packaging in sleeve boxes. The sleeves have a complete box inside them which has its own lid, the sleeve on top provides extra layer or design and protection.
Fancy Wood Packaging Designs A very new emerging idea for packaging makeup which is not very common at the moment is using wooden bottles and containers. They are quite expensive and are usually used by luxury products.
Cardboard and Paper Packaging Cardboard and paper packaging such as the ones used by Benefit cosmetics and Thebalm are very different from the plastic containers for blush-ons and face products. They use tin for the pressed power and blusher and this tin is directly set in cardboard palettes and boxes. Thebalm was the first to introduce such packaging design but Benefit cosmetics followed and jumped the bandwagon introducing whole makeup collections made of cardboard packaging.
Gift Like Lid Boxes Lid boxes for makeup that are like gifts are very common since later 2016 till date. These are usually made for value sets and kits containing more products than one. They carry a very simple structure with brand logo and Cosmetic Packaging Companiesusually make these with Kraft since it is sturdy.
Value Sets Large Packaging Design With Inserts A lot of well known multi brand stores launch makeup collections featuring more than one brand and put everything in inserts in the shape of a tray inside a drawer box or a lid box. These packaging designs are simple having pictures and details of the products included.
Vanity Bag Packaging Designs Some brands such as big names like YSL and Este Lauder, along with the main packaging box, also feature a limited edition purse along with their makeup. These brands usually sell makeup sets and these sets have more makeup in lesser price. They are loved because when the makeup finishes you still have a designer clutch bag to keep!
Cylinder Sturdy Boxes for Heavy Duty Bottles for Foundations and Skin Products Foundations and makeup setting mists are heavy bottles compared to lipsticks and mascaras. These foundation bottles are of glass with pumps on top and are highly fragile. Some brands have recently started using vertical cylinder shaped boxes for these bottles that are heavy and need to keep away from damages.
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