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<br>Tired of generic ABM campaigns? Want to stand out in a crowded market? Join us to learn the latest trends that will help you connect with your target accounts like never before.<br><br>Read More: https://salesmarkglobal.com/the-top-trends-of-abm-in-2024/#a1 <br>
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The Top Trends Account- Based Marketing in 2024 SalesMark Global
Hyper-Personalization at Scale Personalization has been at the core of ABM for quite some time now, but in 2025, the trend will be the hyperscaling of personalization. This entails leveraging factors such as data analytics, artificial intelligence, and machine learning to provide highly personalized experiences to individual accounts. 1
2 ABM and AI Integration While AI is already being used in some ABM approaches, its implementation will become even more common in the future, which will help marketers manage their campaigns and optimize outcomes. AI can help identify target accounts, forecast their behavior, and deliver valuable content at the right time.
3 Account-Based Experience (ABX) Account-Based Experience (ABX) is in fact the next step in the evolution of ABM that is aimed at offering a coherent and integrated approach to customers. ABX is centered on the customer, making sure every touch point is meaningful.
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