1 / 6

ABM Tools for Tracking & Analyzing Campaign Performance

Visit for more information related to Account-based marketing - <br><br>https://salesmarkglobal.com/account-based-marketing/ <br><br>

James874
Download Presentation

ABM Tools for Tracking & Analyzing Campaign Performance

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ABM Tools for Tracking & Analyzing Campaign Performance Measure What Matters!

  2. Account Engagement Tracking Measure key engagement metrics like website visits, content downloads, and email opens for each target account. Identify accounts that are highly engaged and prioritize further outreach or nurturing. Track individual interactions within your team, like calls, meetings, and demos, to understand the overall account activity.

  3. Lead Scoring and Account Prioritization Assign points based on predefined criteria like firmographics, website behavior, and past interactions. Identify high-scoring leads within your target accounts who are most likely to convert. Focus resources on the hottest leads and prioritize outreach efforts for maximum impact.

  4. Revenue Attribution and ROI Measurement Track the revenue generated from each target account throughout the sales cycle. Attribute marketing efforts to closed deals to understand which campaigns are driving the most value. Analyze the return on investment (ROI) for your ABM campaigns and identify areas for improvement.

  5. Reporting and Analytics Dashboards Visualize key ABM metrics like engagement scores, conversion rates, and pipeline velocity in real-time dashboards. Gain insights into campaign performance and identify trends or areas for optimization. Share reports with stakeholders to demonstrate the success of your ABM strategy.

  6. Visit our website to learn more w w w . s a l e s m a r k g l o b a l . c o m

More Related