4 Numbers Marketers Need To Track for Precision Marketing in ABM

Sep 02, 2024

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4 Numbers Marketers Need To Track for Precision Marketing in ABM

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4 Numbers Marketers Need To Track for Precision Marketing in ABM SALESMARKGLOBAL.COM
01 Target Account Engagement Rate This metric measures the percentage of your target accounts that are actively engaging with your marketing messages. This could include website visits, content downloads, webinar registrations, or email opens. A high engagement rate indicates that your targeting is accurate and your messaging is resonating with your ideal customers. SALESMARKGLOBAL.COM
02 Marketing Qualified Account (MQA) Conversion Rate This metric tracks the percentage of engaged target accounts that progress to become marketing qualified accounts (MQAs). MQAs are accounts that have shown a strong interest in your product or service and are considered sales- ready. A healthy MQA conversion rate suggests your marketing efforts are effectively nurturing leads within your target accounts. SALESMARKGLOBAL.COM
03 Sales Qualified Account (SQL) Conversion Rate This metric measures the percentage of MQAs that convert into sales qualified accounts (SQLs). SQLs are accounts that have been vetted by sales and deemed to have a high probability of closing a deal. A strong SQL conversion rate indicates your marketing and sales teams are working together effectively to qualify and progress leads within your target accounts. SALESMARKGLOBAL.COM
04 Account Win Rate This metric simply measures the percentage of your target accounts that you close as customers. A high win rate signifies that your ABM strategy, including your precision marketing efforts, is successful in converting target accounts into paying customers. Tracking these four key metrics will help you measure the effectiveness of your precision marketing efforts within your ABM strategy and identify areas for improvement. SALESMARKGLOBAL.COM
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