White Label Platform: The Future of Scalable Financial Services

1. White Label Platform: The Future of Scalable Financial Services The industry of fintech is constantly evolving, and people want to evolve with it! Everyone wants to put something out; something great, something that’s theirs. It doesn’t matter if we’re talking about a start-up, or a company that just wants to extend its area of expertise, everyone feels the pressure. The white label platform is the solution! This article discusses of how such planforms make a difference when it comes to a private investment platform, and so on. How can it empower businesses all of sizes, and how does it work? What is a White Label Platform? A white label platform is a SaaS, which stands for Software as a service; and it allows companies to brand the product, and sell it as their own. You can change the name, the logo, or other details that will make the final product look like yours. It’s like when a colleague give you the math homework, you just put your name onto it, and it’s yours now! The whole idea behind a white label platform is to provide pre-made products, so that a business can directly start selling it. So, instead of coming up with the idea, creating the product, and selling it only after all of this; you can just buy it, already made, and sell it as your own. It clearly reduces the cost of production, and it’s easier no matter how you look at it. It’s great for companies that want to enter another market, but don’t have the funds to do it the traditional way. This practice is more common than you’d think, and it happens in almost all industries. You can customize the product, so it will kind of be unique and yours anyway. So, to put it as simply as possible, the product is manufactured by one company, and the packing shows another one. Well, this can be done for both physical and digital products.

2. The Demand is Growing The white label platform demand is growing by the day. Why? Well, because the market is pretty over-saturated, and everyone wants to stand out. If you are just beginning, you want to have everything that the people want, if you want to be able to succeed. And if you’d been on the market for a long time, you don’t want the new ones to steal your clients; so you must step up your game. Then, semi-institutional investors are gaining access to assets that were once reserved for large institutions; because of this, a private investment platform needs a more robust structure. Building a secure and good private investment platform can take many years, and a lot of funds. Especially if we’re talking about a private investment platform, which needs to be very secure. Therefore, going for a white label platform is way cheaper and convenient. There are many things you need to take into consideration when building a platform; which can be stressful, and can be dangerous if you don’t know how to do this. As an example, platforms must comply with: •KYC – Know your client •GDPR •AML – Anti money laundering •MiFID II •SEC regulations Benefits of a White Label Private Investment Platform If you want to find out more specific information about white label platforms, you should check out this article by Investopedia. But, before that, you must be aware of the key benefits of going for this option. The first, and most obvious benefit, is that you can enter any market that you want, in only a few months. Something that would take you years to do, with white label it can

3. be only 3 months. Then, even if the product is pre-made, with customization, you will have full brand ownership. You can improve the private investment platform; you can add features, change colors, and make it better. You will have built-in compliance; most platforms offer compliance features like: investor accreditation, document e-signing, audit trails, and digital onboarding. Another big benefit is that these platforms are scalable, so they will grow with the business. Their structure supports expansion. There are many other tinier benefits, that you will discover once you start using such a platform. But, the benefits that were already discussed are usually enough for the people that are thinking of getting into it. It’s great being able to go live with a platform in only a few months, rather than a few years. What Are some Features You Should Look for? Not all platforms are the same, some are better, some are not so good. So, there are a few features that you should look for before buying. Investor boarding tools (like investor suitability assessments, and accreditation verification) is the first thing you should look for. The second thing to look for is a customizable front-end. You should have full-branding capabilities, because otherwise the purpose is defeated. The dashboard should be user-friendly, and mobile-friendliness is non-negotiable. There should also be a document management feature (organized and secure access to documents). Another fundamental feature is the transaction and payment processing one. The analytics and reporting feature, like performance metrics and investor communication tools, is definitely a must! Do not forget about compliance management and multi-asset class support. Depending on what you need, you should make sure that the platform can support that. Make a list of what you need, and check to see if that’s possible. The features the platform should have will slightly depend on what you want to do; but these are some of the most essential ones. Conclusion A white label private investment platform is not necessary a shortcut, it’s a very good move, with amazing results (if you know how to use it). Some people might say that everyone can do this, but we still don’t see everyone doing it! You are now aware of what the terms mean, what are the benefits of going this route, and what are some of the features you should look for. It’s safe to say that you are ready!