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Facebook has continued its practice of spinning off apps from its core product with the launch of a standalone Events service. Available only for iOS devices currently, this app is a dedicated place to find nearby things to do and what your friends are up to.\n

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Facebook launches standalone app for events

Facebook launches standalone app for Events

Facebook launches standalone app for Events

Every morning I wake up, the first thing that I check on my smartphone is if

Facebook has announced a new feature/ app. I know of the various hazards of

being addicted to smartphones but blame it on Facebook to launch something

new after every few days. It came as no surprise when Facebook launched the

new iOS app for Facebook Events. After all, there are 650 million people (around

the globe) who use Facebook Events to access information on meetups, events,

fests, carnivals and parties near them.


With a dedicated app to find events ‘near you’, Facebook wishes to empower

users to sync the events that they are interested to attend with their calendar.

The app will soon be launched for Android OS as well. Check out this super

engaging video on the launch of Events from Facebook.

Facebook launches standalone app for events

The app is clearly based on a requirement from the users wherein they requested

for an easy-to-browse, powerful and simple way to find events of their interest.

Facebook Events Manager, Aditya Koolwaal stated, “We went directly to the

community. We did several trial runs in six cities across the U.S. with a few

hundred people using it. Users asked for easy browse-ability, powerful search and

a simple way to know what was coming up”.


This time around, one good thing is that the core Facebook app will still offer the

Events feature and like Facebook Messenger, the users will not be forced to

switch between apps. Facebook is still working on ways to promote the

standalone app and make it popular for more users to be able to use it. As per an

article published on Techcrunch, Koolwal added, “The core thesis behind this app

is that if we build something for the people really eager to discover events, people

will have a good time.” The bigger goal is to find out which features work so the

company can “take the best parts and put them back in Facebook.”

Facebook launches standalone app for events

Facebook Events, by far, has been an important and most used feature of

Facebook. It presents an opportunity for people to be part of social, professional

and cultural events. And of course it is exciting to connect offline, take pictures

and share them on Facebook.

On launching of the app, a user will see Events that they have been RSVPd to. The

users can also view the events that might be of interest to them (based on where

their contacts/ friends are going, pages they’ve liked, etc.). When a user searches

for events, they can tap tiles of their interest and also see events that are

happening in a particular location (useful if they are planning a vacation).

Though Facebook has discontinued several of its standalone apps like Slingshow,

Riff, etc., the Events app is being seen to have great potential to help users to

manage their schedule.

For more click here: http://www.ishir.com/blog/4411/facebook-launches-standalone-app-