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8 Critical Questions Startups Need to Have Answered Before Making an App

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With increasing business opportunities due to increase mobile usage, mobile app development is something every entrepreneur wants to adopt to boost sales. However, having an iOS or Android app has its own challenges. More and more businesses have keen interest in getting an app developed to reach out to their customers. Before building an app, answer these top 10 questions, so that you can head in the right direction.\n

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8 Critical Questions Startups Need to Have

Answered Before Making an App

After years of building mobile apps for startups we came to a

realization: they always seem to ask us the same questions, no

matter their size. These questions result from the modern issues

these entrepreneurs face, so we do our best to guide them to an

answer. Here’s our top 8 list, and our answer for each.

How Can I Maximize my App’s Chances of Success?


Building an app isn’t easy, and succeeding with one is even harder. Going through

fundraising to build the app, finding the right app building team, there’s a lot to keep

track of. What we find is that founders all too often forget - apps need to be treated

like a complete business. They require marketing, a good customer experience,

reporting on KPI’s, and so on.

While considering these factors, our number one recommendation for founders

looking to build an app is to stay side-by-side with your users. Never take a step back

to prioritize fancy features rather than their experience –because that’s the one

thing that will make or break your app. The real challenge is to remember this tip 2,

3, 5 years down to road.

How Will I Raise Money to build My App?

Startups looking to build an app mostly rely on investors to push their idea into

reality. But getting investors to actually invest requires a perfected pitch. Several

sentences with your app purpose and its value are good enough, but you’re also

going to need basic marketing assets ready to go like a logo and email address.

Investors often want to learn more, so setting up a landing page for you brand

should be considered.

If you are also willing to contribute your own pocket change to the app, you can

mention that in your pitch to showcase your commitment. It’s also not uncommon

for the first round of fund raising to be through personal network sources like family

or close friends.


What Are Other People in My Niche/Industry

Doing with Their Apps?

A quick look at the app store to see if there’s anything identical to your app idea isn’t

market research. Investors find this important too. You can get valuable insights

about your competitors when you do thorough market research, like:

1.Avoiding mistakes competitors made

2.Finding the strengths and weaknesses of their app

3.Gleaning useful feedback from reviews for similar apps

Should I Build for iOS or Android First?

It can be hard to know if you should build for iOS first or for Android, so we wrote a

piece on it. Typically, going iOS first is the best choice for companies that want to

directly face the consumer. And iOS users overwhelmingly spend more on average

per app than those on Android. Additionally, the demographics for iOS users

matches what most startups aim for in their users to get that early growth.

If your app targets the demographics of Android users or you can’t justify in-app

purchases, building for Android first could be for you. There are also certain features

only available on Android that may be relevant to your desired app.

How Do I Make Sure No One Steals My Ideas?


Great ideas have been stolen before, but there are ways to make sure it doesn’t

happen to you while also being able to work closely with a developer. We completely

understand if you’re worried about your about your idea being stolen, even from a

developer. So we recommend signing a Non-Disclosure Agreement with any and all

you work with, just do it afteryou’ve communicated the pivotal, non-proprietary

details about your app’s design.

Signing a NDA keeps you safe, but can inhibit communication so this tends to work

best. It works so well because we can make sure you can guide the production of

your app accurately from square one while still being able to keep your idea safe.

How Can I Tell How Much is My App Idea is Going

to Cost?

The cost of your app is influenced most by (a) your app's features, (b) the platforms

you publish your app and (c) the quality of developer you choose. Some of the

biggest app development companies charge all the way up to a million dollars to

build an app, and their pricing reflects the perceived value of their brand.

Companies that do development like Digital Success Agency are able to offer high

quality and budget feasible solutions because we keep and retain top talent for long

periods. Offshoring may appear cheaper from the get-go, but with the quality risks

and other sacrifices it may end up costing more in the long run.

How Long do I Need to Wait for My App to be



Using efficient development processes, apps around here usually take 3-6 months to

completely roll out. This time estimation includes ideation to bug testing to


But that time estimation completely depends on the team you’re using to build your

app. If they use the most recent agile development practices, it will be on the shorter

end of the spectrum. But it can also be on the shorter end of the spectrum if the

team you’re using doesn’t sweat the details and produces a low quality app – so you

need to be careful when choosing your partner.

Should I Consistently Update My App?

Many founders forget their work has only begun after their app has been produced.

Finding the flaws and sending out updates is critical to growing your user base. Also,

a huge benefit of sending out updates is that it generates excitement! Who doesn’t

love seeing their favorite app getting better?

Generally, top of the line apps roll out, at the very least, one update a month. How

much time and money to funnel into updating your app should of course be decided

by your budget, user reviews, and business plan. You might also want to stay on top

of updating your app when big iOS or Android updates are released, so you can ride

that hype wave.

What Else?

How well you answer these questions and the time you spend thinking about them

will directly influence your app’s success with users. Even after the initial hype dies


down, your app will continue to be influenced by the answers you gave to these

questions. If you think we missed a major question, let us know here.

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