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Taking advantage of AI tools can definitely help you increase your sales, which require that you be smarter and faster in order to stay ahead of the game. At the end of the day, increasing your sales all comes down to having the MOST data that can be instantly analyzed and turned into actionable strategies. Thus, AI can help you achieve your goals by working more effectively and saving you time to do what really matters.\n
If trends are to be believed, by 2030, AI will contribute to $15.7 trillion in the global economy. It is set to
make products and services better and expected to improve the GDP of North America by 14% in 2018.
Not far from now, more than 85% customer interactions will be managed without humans and will be
managed by AI enabled bots. There is another trend that confirms that by 2020, business buyers will
base their buying decisions on companies that know everything about their need. This implies that
companies will need to invest in predictive capabilities of AI.
AI can help you find answers to complicated questions such as:
•How can leads be sorted in a faster way and which are the ones to follow up?
•How can administrative tasks be reduced and focus can be directed towards follow ups?
•Which are the high-performing ads?
•Why are potential customers leaving items in the shopping cart?
•How can ads be personalized for each consumer?
•How can customer experience and engagement be improved?
The modern-day consumers are changing so the way lead generation will happen is changing. The sales
team just cannot ignore AI anymore. Marketers will be able to generate more leads, qualify and convert
them better with the use of AI marketing tools. AI will also be able to help you know your customers and
prospects in a better way.
What are some of the ways that AI can benefit lead generation process?
1.Better insights into leads
AI systems are better at processing data as these can analyze and process huge amounts of data in no
time. There are chances that humans might miss important insights that are critical in the sales process.
There are AI platforms that can analyze the data from multiple social platforms, analyze their behaviors
and understand the consumer interests. The AI systems are sophisticated enough to even analyze user
pictures to understand their demographic interests. It may not seem believable today but social media
preferences reveal a lot about users. For example, Facebook likes uncovers what a person is interested
There are some other AI tools that analyze human language from marketing automation tools, CRM and
social media. Based on the results, it personalizes the pitch that should be made to that consumer.
2.Discover new leads
There are AI systems that help you to analyze connections between existing customers and their
network. It can evaluate relation between people, companies and products. It can give you a report on
the most likely consumers for your products/ service. There are AI software that can integrate with the
marketing automation software that your enterprise is using. There is LinkedIn Sales Navigator that
helps you to find the most suitable leads on LinkedIn.
3.Increase your conversions
There are AI tools that use intelligent automation and predictive data to help you repeat business (with
suggested campaigns that will work best for customers and most likely get high conversions).
Beyond human capability, there are AI-powered tools that can even personalize website content to
enhance engagement of visitors. With a higher engagement, there are more conversions and sales.
4.Automate the routine sales and marketing functions
When time and resources are limited, the sales and marketing people wish to spend the least amount of
time on administrative tasks and focus more on strategic initiatives. Surveys reveal that marketers spend
as high as one third of their time in such mundane tasks, which is also unavoidable. AI can help in in this
domain too. AI can provide related technologies such as machine learning and predictive analytics to
optimize marketing campaigns and enhance the customer experience for brands. AI systems are capable
of learning over a period and provide deeper analysis for better decision making. Therefore, several
tasks that eat away a lot of the marketers’ time can be automated to move ahead of competitors.
5.Optimized marketing campaigns and personalized content
AI tools can optimize the budget for digital campaigns, target better, personalize, and all of this is
possible in real time. It can give accurate and complete picture of where marketing funds should be
directed for best results. There are AI tools that can optimize the campaign and personalize the content
as per the preferences of users. It can design the right message for the optimum channel and help to
leverage customer data to create more meaningful engagements. Tweaking of campaigns is also
possible on the fly depending on the response to ensure that the potential customers don’t slip away.
It’s no longer true that AI is meant only for the big brands. Small and mid-sized businesses need to
leverage from AI and all the marketing engines that it can help automate. It is beyond doubt that AI can
help your marketers and sales team to spend less time on non-productive work and focus more on
helping the business grow. If you wish to use AI to alleviate the challenges of your sales team and boost
your sales pipeline, you can fill up a form, and we’ll be in touch with you right away.
To read the article online, please click here: http://www.ishir.com/blog/5809/5-reasons-sales-team-just-