How do you email a campaign? First, let's take a look at all the steps that are part of the email campaign process. • Identify the need for an email. • Document this campaign's requirements. • Draft email copy and find artwork. • Add copy and art to template. • Set up tracking and add to email. • Test your email and make edits. • Complete the email checklist & Send your Email.
How to Run a Successful Email Marketing Campaign • One of the big advantages of email marketing is that people still use email widely. In fact, as our article on why email marketing isn’t dead reveals, 90% of adults and 74% of teenagers still use email regularly. • This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales. • But before you run a successful email marketing campaign, you’ve got to do some prep work, so you’re primed for success when you finally send that first email.
Know Your Goals • All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, think about what you want to achieve. Typical goals for an email marketing campaign include: • Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them. • Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale. • Nurturing existing subscribers by providing something they’ll value. • Re-engaging subscribers who haven’t been particularly active.
Understand Email Types • It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. • We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. • Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on. • There are also transactional emails, which include: • Subscriber signup confirmations • Welcome messages • Order or purchase confirmations • Acknowledgements of changes to subscriber information • Now that you know the types of email you can send, it’s time to move onto the next step to create a successful email marketing campaign.
Know Your Audience • If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time round, you’ll have real data to work with. In the meantime, gather data from Google Analytics and your social media profiles, like the Facebook Insights data • Use Technology Wisely • The best email marketing services have tools to help you create more successful email marketing campaigns. Look for features like: • Easy campaign creation and automation, including templates and workflows. • Integrations with software you already use, like Word Press and OptinMonster. • In-depth analytics on email campaign performance. • Features like Mail Chimp’s automations pictured below will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. These are all good ways to build success with email marketing.
Craft Your Subject Line • A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further. • You don’t have a lot of words to make an impression, either; Campaign Monitor’s data shows that most subject lines range from 41 to 50 characters. Even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start. • Write the Copy • Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on. • Focus on Email Marketing Design • Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you, and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop. • Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.
Conclusion • The role of email as a measurable, cost-effective marketing channel is clear. Backed up by both professional opinion and industry statistics, email has an important value for businesses in creating sales leads and revenue, and retaining customers. • Look no further, if you are searching for a reputed B2B database providerfor all your email marketing needs as B2B Dataquestis an established database provider with over 10 million email records across various industries and demographics, updated on a regular basis.