1 / 2

What does local SEO entail, and how does it work?

Local SEO is the process of optimizing a website for local search in order to improve traffic, leads, and brand awareness. Locating local keywords.

Jack13
Download Presentation

What does local SEO entail, and how does it work?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What does local SEO entail, and how does it work? Search Engine Optimization for Local Businesses: Local SEO is the process of optimizing a website for local search in order to improve traffic, leads, and brand awareness. Locating local keywords, enhancing a company's Google My Business profile, and creating "NAP" citations are all examples of local SEO activities. What Is Local SEO and Why Should You Care About It?

  2. I'm not going to hit you with a slew of numbers. However, I'd like to share some interesting statistics with you in order to emphasize the importance of SEO for small businesses. In 46% of all Google queries, the word "local purpose" appears (Search Engine Roundtable). A local pack appears in the results of 29% of all Google SERPs (Rank Ranger). 76 percent of people who use their phone to look for something in their neighborhood go to the store the same day (Google). SEO as a business: SEO as a business: As a result, local searches account for a significant portion of the SEO industry. And you can bet that if you can bring your local business in front of these potential customers, they'll be pounding on your door in no time. What is the Process of Local SEO? Local SEO works in a similar way to "regular" Google search on a high level. When someone executes a search, Google searches its database for the most relevant results. Local SEO is distinct in that Google ranks local search results using a different set of ranking criteria. The following are some of the ranking elements that apply to local SEO:  The person is looking for a location, according to NAP citations.  The fact that Google is present the business listing for my company  Google's keyword phrases the sentiment of internet reviews is reflected in my business profile.  Keywords that have been mentioned in online reviews  There were a lot of "check-ins" at that location.  Social media shares That company's star rating on Google Maps

More Related