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Welcome to IBDP Business Management Course Overview and Introduction By : MsIqra Siddique MsMehreen Tahir
Introduction to Business Management Definition: Business Management is the discipline of organizing, planning, and analyzing business activities required to efficiently manage and run a company. Scope: Covers various aspects from human resources, marketing, finance to operations management. Importance: Prepares students for real-world business challenges and develops critical thinking, decision-making, and leadership skills.
Course Objectives Objective 1: Understand business concepts, theories, and techniques. Objective 2: Analyze and evaluate business activities and decisions. Objective 3: Develop strategic thinking and problem-solving skills. Objective 4: Foster ethical and socially responsible behavior in business.
Key Concepts The key concepts are explicitly assessed in the Internal Assessment, specifically in assessment criterion A (worth up to 5 marks).
Core Topics • 3. Finance and Accounts • Financial statements • Ratio analysis • Budgeting and forecasting • 4. Marketing: • Market research • Marketing strategies • Product life cycle • 5. Operations Management: • Production methods • Quality management • Supply chain management 1. Business Organization and Environment: • Types of business organizations • Business objectives and strategy • External environment impact 2. Human Resource Management: • Recruitment and selection • Training and development • Motivation and leadership
Assessment Criteria Internal Assessment (IA): • Weight: 25% • Description: Written commentary on a real-world business issue. External Assessment (EA): • Weight: 75% • Paper 1: Structured questions based on a pre-seen case study. • Paper 2: Data response and extended response questions. • Paper 3: Data response and extended response questions based on a case study
Skills Development • Analytical Skills: Analyzing data and case studies to make informed decisions. • Research Skills: Conducting primary and secondary research. • Communication Skills: Presenting ideas clearly and persuasively. • Teamwork: Collaborating effectively with peers on projects. • Ethical Considerations: Understanding the importance of ethics in business.
Real-World Application • Case Studies: Examination of real business scenarios and decision-making processes. • Guest Speakers: Interaction with industry professionals. • Business Simulations: Practical exercises to apply theoretical knowledge. • Field Trips: Visits to local businesses to see management in action.
Resources and Support • Textbooks: Recommended textbooks for detailed study from Library • Online Resources: Access to Kognity • Tutoring and Workshops: Additional support sessions for difficult topics..
Expectations and Responsibilities • Attendance: Regular attendance and participation in classes. • Assignments: Timely submission of assignments and projects. • Active Participation: Engagement in discussions and group activities. • Academic Honesty: Adhering to ethical guidelines and avoiding plagiarism.