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What are the types of Digital Marketing Techniques

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What are the types of Digital Marketing Techniques

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  1. What are the types of Digital Marketing Techniques

  2. The technique of advertising a product or service using online platforms in order to attract and engage potential consumers is known as digital marketing. The ever-changing digital world has resulted in a plethora of digital marketing approaches, each with their own set of advantages for firms wanting to reach their target audience. The following are some of the most frequent forms of digital marketing techniques:

  3. Search Engine Optimization (SEO) is the process of optimising a website to rank higher in search engine results pages (SERPs) for relevant keywords, hence improving visibility and organic traffic to the site. Pay-per-click (PPC) advertising is putting adverts on search engines or other websites, with firms paying each time someone clicks on their ad.

  4. Social Media Marketing: This strategy involves promoting a brand, its products or services, and engaging with its target audience using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Material marketing is the process of developing and publishing valuable, relevant, and consistent content in order to attract and maintain a specific audience and eventually generate lucrative consumer action.

  5. Email marketing is the practise of sending promotional emails to a list of subscribers in order to promote a brand, its products or services, and drive sales. Influencer marketing entails collaborating with prominent individuals in a certain sector or industry to promote a company and its products or services.

  6. There are several digital marketing organisations and companies in Kerala that provide these and other digital marketing services to businesses of all kinds. The Inventiv Hub is the best digital marketing agency in Kerala. Consider working with a digital marketing company in Kerala if you want to improve your online presence and reach your target audience. They can assist you in developing and implementing an effective digital marketing plan to meet your business objectives.

  7. Thanks You!

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