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What are the 4 types of SEO
Digital marketing must include search engine optimization (SEO), and there are several sorts of SEO that companies may utilise to increase their online presence. The four methods of SEO are discussed in this article along with how they might help Keralan businesses.
SEO on-page In order to raise a website's position in search engine results pages, on-page SEO entails improving the website's content and architecture (SERPs). This entails optimising the page names, meta descriptions, and headers in addition to organically adding keywords into the text. Businesses may find important keywords and improve their website structure with the aid of digital marketing agencies in Kerala.
Outbound SEO The term "off-page SEO" refers to techniques used outside of a website to raise its exposure and position in search results. This covers strategies including influencer outreach, social media marketing, and link development. Businesses may get help from SEO companies in Kerala with locating pertinent websites for link building, developing interesting social media content, and finding the right influencers to market their brand.
Technical SEO Technical SEO involves optimising the technical aspects of a website, such as site speed, mobile responsiveness, and crawlability, to ensure that search engines can easily crawl and index the site. Technical SEO calls for a thorough grasp of website design and development, and digital marketing company in Kerala can offer businesses the technical know-how necessary to boost the technical SEO of their website.
Local SEO For companies like brick-and-mortar stores that depend on local clients, local SEO is especially crucial. For location-based searches, a website's content must be optimised. Moreover, a website must have a strong online presence in local directories and review sites. Businesses may improve their website's performance for local search queries and increase their online visibility with the aid of SEO company in Kerala.
On-page, off-page, technical, and local SEO are the four forms of SEO that companies may utilise to increase their online presence. Digital marketing company in Kerala may assist organisations with a variety of tasks, including keyword research, website structure optimization, link building, content creation for social media, and local and technical SEO. Businesses may increase their online presence and draw more clients from search engines by utilising these techniques.
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