Understanding the importance of commercial photography

1. Understanding the importance of commercial photography Into the Void Media Group [ITVM] is unlike any other creative group focused on the outdoor recreational commercial space. We believe in a story’s ability to convey a greater purpose: inspiring a life of well-being and balance. Our portfolios are versatile and long-lasting, made to create an emotional connection to our client’s products. Long-lasting customer relationships are important to us, and so we work to innovate and generate with consistent communication. We demonstrate the accessibility of the outdoors to all not just a few. Our photography and videography create a sense of community by allowing your clients to see themselves taking part of a full, rich life. WE ARE A WORLDWIDE CREATIVE SOLUTION We bring your product and passion to life with intention because we actively work towards a more obtainable goals that showcase a better tomorrow for all. This is accomplished not just the images we create, but through creative initiatives we participate in. WE STRIVE TO INNOVATE AND RESONATE. Our core values are as follows: an entrepreneurial spirit, mixed with socially conscious photography/videography and a belief in personal, relational connection. We are rooted in the knowledge that social and environmental impact matters. Stewardship and responsibility matter and sharing this message with a variety of stories and methods inspires everyone to do their part. Knowing this, we pride ourselves on partnering with industry leaders who provide us with the best reasons to share this message with the world. Our world is unquestionably fast-paced, and it is only becoming faster with each moment. Consumers need, want, and expect to be involved right away, which necessitates the use of head shots and supporting graphics. If you don't offer assets that tell your brand’s story, for yourself as well as for your staff, let us invite you to and support you by creating these assets and storylines. The message you’re sending to your clients is the lifeblood of your company, and it’s a story that should be well scripted and executed to the letter. Quality begins and ends with great, compelling, and engaging imagery that attracts and draws in your target audience. We help you 'Show, don't simply tell'. Understanding how you conduct business matters. In our culture, we value individuality and personalization over aggressive tactics. Our goal is to hone your message and create a balanced, sustainable portfolio. Our corporate portraitures and corporate editorials accentuate the core values your company represents. This supports relationship and sales with customers who see the positive attitude and even become enamored by it. Our corporate lifestyle campaigns create a lasting brand that endures the natural ebbs and flows.

3. High-quality imagery is essential to stand out in today’s marketplace, where every customer is armed with their own camera and has a more critical eye. We work with companies who endeavor to stop the scroll or become a landmark in the landscape along the commute. Commercial photography must be at the number one spot when it comes to company expenses which are well worth it. A picture is worth a thousand words But a picture you client can see themself inside of is worth even more. Rather than telling your clients and consumers what you provide, photos allow you to show them the product and how it will improve the quality and ease of their life. Because of the internet, images and videos of any products and services are now more useful than ever. Your Brand Is Represented by Your Media Commercial photography is based on the rules of improving aesthetics and shaping a good image when there is a realized ‘commercial’ value. In the field of e-commerce, people judge business and products through commercial photography. First, it forms a certain sense of aesthetic, and then makes an accurate evaluation of the goods through the actual purchase experience. In the process of the first and second consumptions for a consumer, commercial photography plays an important role. There is a barrier of entry whenever you engage in a campaign with a commercial photographer, often that cost tempts small business to take their own images or engage brand ambassadors or other social media influencers to produce the images required to drive a brand. Frequently, images created by ambassadors lack a brand identity that is so important to your overall story, and your story should always represent and define your brand. When it comes to generating a good first impression on the customer, your photographs and website must innovate and resonate with your prospective customers in order to drive sales. If you are selling a product or service, hire the best Creative Media Company for your project, a PRODUCTION STUDIO that understands what your brand story has to say! Consistent high-quality content is the lifeblood of every great social media strategy. But it’s easier said than done. Not only do you have to post consistently to gain traction, but the content must be timely and engaging. So, what does “Timely” mean? If you are pushing a social media campaign aimed at a holiday season push, the images must be unique, high quality and have the ability to stop the scroll in an instant. When strategically conceived and efficiently managed, influencer campaigns can give brands a boost in customer attention, but a strategic campaign will offer visibility and reach to groups beyond the influencers’ sphere of influence. The best way to expand your sphere of influence and better connect with the people you’re looking to engage is to show them that you play alongside them, so create a calculative campaign based on your base demographics. BALANCE CONSISTENCY VS. CONTENT FATIGUE Why is ‘fresh’ content so important? Two words: Content Fatigue.

4. If you just share the same images over and over, your followers will eventually tune you out. You personally may not notice the drop in engagement, but your sales certainly will. Without fresh content, your engagement rates will fall, and your base will start to pay attention to less and less of your content, or every marketer’s worst nightmare: they ignore you. DEVELOP A STYLE GUIDE FOR YOUR SOCIAL PHOTOS Having a unique style is essential to a great brand and the same goes for your social media strategy. This is precisely why engagement with a local Photo Media Team is essential to every campaign. A Professional Media team should get to know your message prior to your campaign, after all that is what we do. Are influencers great for a brand? Absolutely. Do they have the creative teams to best understand your marketing needs? Probably not. Consistently using the same Instagram filters, typefaces, colors, or visual cues can help viewers instantly recognize your content. USE DATA TO GUIDE YOUR STRATEGY Data is very valuable and can help shape your strategy, particularly when it comes to social images. Often your influencer’s brand can dominate the message you are looking to push. Professional media experts specialize in data driven programs. Images can assist you in getting found on the Internet You are probably aware of search engine optimization if your company has a website. SEO is the process of carefully optimizing various aspects of your website in order to improve its performance in search engine rankings. Images are one of the numerous aspects that make up SEO. Optimized photographs can make your site rank higher in image search results and in general search results. Note Photos and Videos may make your site’s user experience significantly more relevant. Professional images play a significant role in promoting your brand on 3rd party social networking sites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and others. They can sometimes be included in articles and blog posts - the options are limitless. Offline, pictures can be utilized in a variety of brochures and advertising materials when created with a brand identity in mind. Commercial photography gives you fresh, useful tool which you can use to boost your brand awareness in a variety of ways, and it turns potential customers into ‘buy now’ clients!