All of us understand that protecting and maintaining your online reputation is vital for any brand. But, what other benefits does ORM provide other than the basic good name for your brand?
We would like to believe that maintaining a good online reputation does more than just create and preserve a brand image. Here are 7 reasons how ORM is more than just beneficial.
1. Tells your customers that their views matter: This is very important in the digital world. It really doesn’t matter how much business your customer has done with you, the customer needs to feel that you pay attention to their views.
2. Easier Crisis Management: It is easier to resolve a conflict with a customer when you have an established ORM strategy. You can find and resolve crisis situation quicker ensuring your reputation doesn’t take a hit.
3. Know your customers: Feedback is very valuable in the age of Big Data and Business Intelligence. ORM supplies you with a constant stream of customer feedback which is invaluable for any organization.
4. Improves Overall Perception: When people read good reviews about you online, they will definitely choose to try out your products and services. If they like, they are going to add more good reviews as well.
While ORM is considered as an SEO activity by many, it is a separate profession on its own. It is natural for Search Engine algorithms to pick out businesses with a higher rating over others. 5. Easier SEO:
A company with a great reputation is sure to attract eager employees. This would improve your standing in the market and get access to the best talent you are looking for. 6. Great Employees:
While ORM does many different things, this is what every business is expecting from ORM. Studies show that brands that have a good online reputation make 45% more profits than those who don’t. 7. Increased profits:
86% of digital audience believes in online reviews. If you are looking to improve your brand’s standing in the digital world, get in touch with InteractiveUX for Online Reputation Management.
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