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Sample PPT on Strategic Marketing - PowerPoint PPT Presentation

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Sample PPT on Strategic Marketing

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  1. A Power Point Presentation On Stratrgic Marketing Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

  2. Introduction  Starwood is international firm because it engages in activities outside the borders of its home country.  Strategic and non-strategic decisions taken by management in different situations have been explored for the purpose of grasping business and market opportunities in a significant manner Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

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  4. STRATEGIC DECISIONS  According to Hunger and Wheelen (2011) strategic decision deals with the long-run future of the entire firm and rare, directive and consequential are the three major characteristics of decision making (Hunger and Wheelen, 2011).  Michael, Duane and Robert (2004) described strategic term definition in term of decisions which are concerned with the whole environment in which firm operates can be defined as strategic decision (Michael, Duane and Robert, 2004).  Jones (2009) defined that strategic decision in the context of providing opportunity to company to build mission and objectives and deciding upon the courses of action to attain them within stipulated time (Jones, 2009). Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

  5. Example of strategic decision Strategic decisions for mergers At financial perspective with help of taking merger example between Hyatt Hotels and Starwood, implementation of non- strategic decision taken by top management of Starwood can be understood in a significant manner. Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

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  7. NON- STRATEGIC DECISIONS  Blumentritt (2006) defined that administrative and operational decisions which are taken by management to facilitate strategic decision can be referred as non-strategic decisions.  Richard and Brian (2001) explored that non-strategic decisions are normally short term decisions related to working of employees in an organization.  As per the present case scenario, management of firm was taken marketing as non-strategic decisions to overcome current issues faced by enterprise at the workplace.

  8. Example of non-strategic decision HR related decisions Strategic decision taken by firm regarding to conduct performance reviews and configurable user assistance integrated with the user interface, success of non-strategic decisions helpful for organization Secretariat, 2003). (Commonwealth Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

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  10. SWOT Analysis Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

  11. PESTL analysis Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

  12. STRATEGIC DECISIONS  At financial perspective with help of taking merger example between Hyatt Hotels and Starwood, implementation of non-strategic decision taken by top management of Starwood can be understood in a significant manner.  Hyatt Hotels acquiring Starwood in cash and stock deal and in this regard, management of firm has taken initiative to sell its assets.  With help of this merger activity, management of Hyatt group was able to enhance its offering in both managed hotels and owned hotels (Debrah, 2013). Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

  13. Conclusion  Through identifying risks and taking appropriate strategies risks to overcome those challenges, management of firm can be able to solve environmental issues, human resource management and financial challenges faced by organization at workplace. Contact Us:+61879057034 Email:help@instantassignmenthelp.com.au

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  15. References Initiatives. 2015. [Online]. Available through  Sustainability Programs & <http://www.starwoodhotels.com/corporate/about/citizenship/sustainability/programs.htm l?language=en_US> [Accessed on 29th Oct 2015].  Team, T., 2015. Why It Makes Sense For A Hyatt-Starwood Merger?. [Online]. Available through: <http://www.forbes.com/sites/greatspeculations/2015/10/30/why-it-makes- sense-for-a-hyatt-starwood-merger/>. [Accessed on 2ndNovember 2015].  Sophie, H., and Olivier, H., 2013. HRM practices and low occupational status older workers. ,Employee Relations. 35 (3). PP.339 – 355.  Steiss,W.R.,2005. Strategic Facilities Planning: Capital Budgeting and Debt Administration. Lexington Books.