The Most Influential Franchise Leaders in 2020

1. VOL | ISSUE | 2020 07 12 FUTURISTIC INSIGHTS The Most Inuential Franchise Leaders in 2020 Is it Possible to Control Threats THE ART OF LEADING Qualities of Visionary Leadership SEAN BUCKLEY CHIEF EXECUTIVE A Company Renowned for its Auto Services

4. Editor’s Desk I t was December 2019, when the first human cases of Covid-19 were first reported by officials of Wuhan city, China. Soon the tentacles of the virus reached Europe, Asia, South and North America, and eventually started to wreak havoc on the countries. Result? Millions of patients, thousands of deaths. However, the socio economical effect of the virus has also impacted the beautiful planet and its people massively. Millions of people have lost their jobs, markets around the world are closed, which are eventually preventing people from being able to pay for any product or services. Helping Franchisees During a Pandemic The pressure of this unprecedented situation is being felt by both the franchisors and the franchisees. So, franchisors must take some concrete actions to help franchisees survive this never before situation. Below are few pointers on how franchisors can help their franchisees during this Covid-19 pandemic situation. Reaching to new Franchisees: You might say, this is not the proper time to spend money, and people wouldn’t even want to spend money. However, with so high rate of unemployment, targeted spending will eventually expand and strengthen a group and can help to go a long way, as many jobless people are trying have more control on their career by investing some of their savings. Cost Control: The main damaging factor for small businesses are the fixed costs, which include rent, payment of loans and others. So, as a franchisor one must assist the franchisees in negotiations of these recurring fixed costs. A small business, which is witnessing a sales drop can quickly sink a business. It’s a very important step that needs to be taken in order to reduce cost and keep the business idea viable. Creating Customer Loyalty: With a severely impacted economy, customers now a days are not looking to spend much, so, it’s a good idea to give them some benefits when it comes to the payment schedule. Ÿ This too shall pass Ÿ Ÿ

5. Franchisees who provide economic benefits in tough times to its clients for a product they enjoy, create bonds, demonstrate their empathy and helps to build a long term customer loyalty. Communication is the Key: The main troubling aspect during a crisis is the uncertainty and lack of communications. A franchisor can boost a franchisees confidence just by communicating more and more. Ÿ At the end, I can say this is the time for franchisors and the franchisees to work together in order to get much more stronger. This is the time, when customer spending is low and uncertainty is at its peak, so each franchisors should communicate with their franchisees that this is also a good opportunity to build a brand both they and their customers can trust. So, in this edition, ‘The Most Influential Franchise Leaders in 2020’Insights Success has shortlisted franchise leaders who are taking important steps during this pandemic situations to help other thrive and improve. Kaustav Roy In this issue, we have Ultra Tune, which is an Australia based auto service company as the Cover Story. The company provides various automobile solutions such as maintenance, repair, tyres, logbook services, roadside assist, suspension and brakes, and air conditioning.

6. Cover Story UltraTune 08 A Company Renowned for its Auto Services 34 28 Leader’s Desk Building an Entrepreneurial Ecosystem for Women Knowledge Keys Sharpen Your Competitive Edge and Improve Field Efficiency with Hardware-as-a-Service

7. C O N T E N T S 16 24 Baldur ingi Striving to make the Best Hot Dog in Town Jennifer Desloges An Expert of Electrolysis with Extensive Work Experience 30 38 Jordan Meinster Combining Fun and Fitness Together Shawn Hull Providing Business Owners with Outstanding Support and Training ARTICLES 22 42 Futuristic Insights Is it Possible to Control Threats The Art of Leading Qualities of Visionary Leadership

9. Editor-in-Chief Pooja M. Bansal Executive Editor Rohit Chaturvedi Assistant Editors Jenny Fernandes Rohit Chaturvedi Managing Editor Anish Miller Co-designer Visualizer David King Art & Design Director Amol Kamble Associate Designer Iresh Mathapati Kushagra Gupts Senior Sales Manager Business Development Manager Andy Mitter Kshitij S Sales Executives David, Kevin, Vishnu Marketing Manager John Matthew Business Development Executives Technical Head Jacob Smile Steve, Joe, Alan, Anup Digital Marketing Manager Marry D'Souza Technical Specialist Aditya Research Analyst Frank Adams SME-SMO Executive Amol Wadekar Database Management Stella Andrew Technology Consultant David Stokes Circulation Manager Robert Brown sales@insightssuccess.com July, 2020 Follow us on : www.facebook.com/insightssuccess/ We are also available on : www.twitter.com/insightssuccess Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

10. The Most Leaders in 2020 A Company Renowned for its Auto Services “ “Ultra Tune is considered the industry leader in its technical eld.”

11. Sean Buckley Chief Executive Ultra Tune

12. COVERSTORY T hassle-free. It is vital to keep our vehicles in optimal condition and maintained properly. Many times, just like any other machinery, vehicles can breakdown along the route. These mishaps are disappointing, and often disruptive. So, to keep your journey easy-going Ultra Tune, an Australia based auto service company comes with solutions on the go. The companyprovides various automobile solutions such as maintenance, repair, tyres, logbook services, suspension and brakes, and air conditioning. he world is growing at a rapid pace, and daily commute has become an essential need for our lives. We travel places and expect our journey to go aim to stay ahead of the competition by building a state-of- the-art priority IT platform which handles every aspect of the business – from booking a service to reviewing specific vehicle’s service records to sending out reminders to clients that their next booking is due, to invoicing. Our system is world-leading and provides both franchisees and clients with a seamless and complete service. What people, what books, what life factors have influenced and impacted you? I appreciate the drive and focus of Donald Trump – his non- political correctness, business type approach to politics is refreshing and long over-due. Books – I loved the Art of War, and from a “life factors” perspective; my father had a massive influence on helping to establish my persona, work ethic and long-term goals and objectives. It saddens me daily that he passed away before having the opportunity to see what has developed with Ultra Tune and various other companies I‘ve founded over the years. I am buoyed by the fact that I know he‘d be pleased with those career/professional achievements I‘ve managed to achieve. Also and equally influential for me has been the birth of my three beautiful daughters, and I wait with bated breathe to see how their lives unfold going forward. Ultra Tune‘s Auto Service Centres are widespread across Australia with some 270 service centres nationally distributed. Ultra Tune provides both private and fleet motorists with a full range of automotive services, each designed to be performed in a structured series of operating procedures ensuring faster, more efficient, and performance-enhancing service. Sean Buckley, Chief Executive of Ultra Tune, is an Australian entrepreneur with vast experience in many areas of business. He utilizes his expertise in diverse companies he is passionate about. He has been the impetus behind the often criticized but highly successful advertising campaigns. What is the operating philosophy that the business has been built on? Below are the highlights of the interview between Ultra Tune‘s Sean Buckley and Insights Success. Always try to look to the future. Employ good, trustworthy, hard-working people in crucial positions, give them some autonomy, and only provide guidance rather than micro- managing. A number of my staff have been with me for 15 years plus, some of the key innovations we’ve had within the various enterprises I‘m involved in can be attributed to my key staff members. Describe your background and, what did you do before you started or came into this business? After graduating (with honors) from university with a degree in marketing, I worked in various capacities for organizations such as Thomas Cook around the world, setting up international agencies before relocating back to Australia and starting with Ultra Tune in a marketing role in the early 1990s. What is your vision for the business/company for the next five years? I see the business expanding rapidly over the next few years. Some fundamental changes are occurring to legislation here in Australia in 2020, which will ultimately make for a far fairer playing field in the aftermarket auto- servicing sector. I believe dealerships will contract, which will open up more opportunities for Ultra Tune across the country. We also have plans – which are already being rolled out – to provide more trained auto-technicians into the marketplace. What are the cutting-edge franchise services/solutions offered by Ultra Tune? I often like to tell people, “Ultra Tune is an IT company that just happens to service cars.” Car servicing is our stock in trade, but where Ultra Tune has managed to stay ahead of the competition over the years is by reading market trends and staying ahead of the curve. In the early days we did this by introducing “dyno-tuning” before anyone else, today we

13. “I and anything I'm involved in, will always aim to be on the cutting edge of developments in whatever that industry may be.”

14. COVERSTORY What are some of the vital attributes, in your opinion, that every leader should possess? Focus, goal-setting, follow the data, build relationships, employ expertise – listen to them, don‘t micro-manage them, and remember; the best predictor of the future is the past – learn from your mistakes and don‘t make them again in the future. How do you maintain the balance between your professional & personal life? This can be difficult; there‘s absolutely no doubt about it; however, to me, it comes down to priorities. As I get older – and probably a little less "hungry" from a professional perspective, I am taking greater joy in becoming more involved with my kids. It is a big contrast to me. My older daughters are now in their late teens and looking to establish their own careers – something I hope I‘ll be able to help/influence them in, so they (hopefully) don‘t make the same mistakes as I did as a younger man. Inversely my youngest daughter is only two – watching her explore and learn about the world is a joy – seeing someone so young and unspoiled by society is wonderful. Being loved unconditionally by a little person like this fills my heart with happiness. What is your greatest life achievement? Behind my daughters? Taking a company (Ultra Tune), which was on the verge of collapse and turning into Australia‘s leading, independently owned after-sales automotive service network, brings me joy daily from a professional perspective. I also own “Ultra Thoroughbreds” – a horse racing enterprise where we breed and race quality thoroughbred horses all around the world. Having bought and breed some of the most sought after horses in the world (e.g., Ms. Andretti, Shamus Award, and Nature Strip) has been an exciting and fulfilling experience. otherwise stellar 40 years of operation. What it did show me was the need to keep my finger on the pulse of the organization at all times. The implications could have been catastrophic; however, being such a well-established and credible company allowed us to ride this setback out, and after that, the company has come back even more stronger than before. How do you sustain your entrepreneurial/leadership spirit in this changing technological era? As a CEO/leader, describe a challenge you overcame. Ultra Tune has faced various challenges over the years, not the least of which is an adverse legal finding after a court case with the ACCC. I was overseas at the time for an extended period and, unfortunately (my own fault), didn‘t take an active enough role in the pending case. As a consequence, the company was issued with a hefty fine. This was an operational issue that, once I returned to Australia, was immediately rectified and, thankfully, our clientele has seen it for what it was – a glitch in an As indicated above – by (a) embracing it, (b) trying to stay one step ahead of it (e.g., Looking at market trends) – for example, a significant portion of our bookings now come via mobile phones; consequently, we are moving with the times and reallocating much of our marketing budget away from “conventional” forms of marketing such as television and radio and into digital platforms – which we see as “the way of the future.” We aim to be leaders, not followers.

18. Baldur Ingi Halldórsson STRIVING TO MAKE THE BEST HOT DOG IN TOWN B æjarins beztu pylsur (English: The best hot dog in town) often shortened to simply “Bæjarins beztu”, is a popular hot dog stand in central Reykjavík, Iceland. In August 2006, the British newspaper The Guardian selected Bæjarins beztu as the best hot dog stand in Europe. In an interview with Insights Success, the CEO of Bæjarins beztu pylsur, Baldur Ingi Halldórsson has shared few key insights about his organization. taught me a lot about people and people communication what motivates people and what people need to be content in life. Since being a CEO these days requires a lot of communication with different people as in my business a lot of young people who work very differently from my generation and the generation who use to be my boss. What is your role in the company? Below are the highlights of the interview between Insights Success and Baldur; I am the CEO of the company and handle keeping the engine running. I look at the company as an engine and each location we have is a small money-making machine. I like looking at my work as tending to a machine which has ofc other inputs than regular engine's the inputs usually are inspiration tough love fatherly advice and teaching life lessons. Describe your background and what did you do before you started or came into this business? I am the 4 generation running the company so before I worked all sorts of jobs but the hot dog business has been something, I've taken part in since I was a young kid. My other background has been in owning and operating an internet café in early 2000. And I use to operate a brick layer contractor company and a net cafe before I went full time into the family business. Those experience gave me a good insight into making money and running a company. Another thing that prepared me a lot for doing my job today was working with addicts and alcoholics. Those years th What are the cutting-edge franchise services/solutions offered by Bæjarins Beztu Pylsur? We offer a very in-depth teaching of how to make our hot dogs and a personal communication with me. With low employee costs small overhead and low cost for new units it should be possible to grow very fast in a big market. 16 | JULY 2020 www.insightssuccess.com

19. Baldur Ingi Halldórsson CEO Bæjarins beztu pylsur | 17 www.insightssuccess.com JULY 2020

20. “ “Good price Great service and quality product!” 18 | JULY 2020 www.insightssuccess.com

21. The Most Leaders in 2020 What people, what books, what life factors have influenced and impacted you? I find time every year a few times a year to take a week or little more off and I spend the time with the family. As well as trying to incorporate family into my hobbies like playing badminton and mountain hiking. How to fail at almost anything and still win bigly is a book I am very fond of as well as the power of now teaching you meditation in regular life. As a CEO/leader, describe a challenge you overcame. I look at failure as a learning experience and take joy in failing learning and adapting. I often say to my employees when the mess up “That's great now you've learned something and won't make that mistake again” I am 4 generation hot dog sales man. My biggest obstacle in my current job as CEO was to get the company out of my mothers and grandfather's pockets(mind). th Getting all that knowledge out of their heads and into writing or appropriate format, as well as modernizing the company. What is the operating philosophy that the business has been built on? How do you sustain your entrepreneurial/leadership spirit in this changing technological era? Service quality and price! We strive to make the bezt hot dog we can and make a point about not leaving any customer behind! If your dog is not up to your standards, we make you a new one free of charge. I am young and grew up in the computer era so I don't see this as changing more like things are finally coming technology wise that I've been waiting for since I was young. We just want to sell people good hot dogs that's our number 1 goal! What are some of the vital attributes, in your opinion, that every leader should possess? For example, since we have a lot of young employees communicating with them via “messenger or other online messenger apps” results in better communication and more clarity and ofc history of communication. I find it that I can better communicate with the younger generation that way rather than phone calls or face 2 face talking. Ego management, using mistakes as a teacher and communication skills. How do you maintain balance between your professional & personal life? Hiking mountains alone gives me enthusiasm and strength and doing it more and better than most gives me a lot of enthusiasm for being a leader. Wake up very early every day to get in some gym/podcast time for myself. Then I work throughout the day and spend evenings and nights with family. | 19 www.insightssuccess.com JULY 2020

24. W world where almost every facet of our lives is connected to the internet to some degree. Such is the situation that nowadays we cannot even carry out a simple task without using the internet. When we want to listen to a song, or even when we want to buy some stuffs for our household need, we often look towards the internet to fulfill our needs. e, as humans, are completely dependent on the internet. We live in a Computer viruses, bugs-even the term “hack” suggests illness. With good reason: Cyberattacks are a new kind of plague for the 21 century. In 2018, data breaches are a pervasive and ever-present fact of life. Cunning criminals can infiltrate electronic files from across a room, or across the globe, with nothing more than a laptop or access to an IoT device, while barely raising their pulse. Government networks, specifically, are susceptible – not just from attackers, but also interconnectivity issues, hardware snafus, user error, and acts of God. Cybersecurity professionals exist in an increasingly complex world. There are several application security techniques available today, but not all security vulnerabilities can be found by any one of them. For Cybersecurity solutions to be successful in these environments, it is important that the companies run in real-time and have the ability take immediate action to eliminate problems. Visualization, speed, and scalability are must-have characteristics of an effective system. st Nowadays, Digital Identity has evolved to a point that was hardly imaginable even a decade back. Today’s world may have narrowed with the advent of the digital age, but it also seems to have become a place where the threats to our safety, security and privacy have expanded. Unfortunately, both individual devices and networks are vulnerable to attacks. These attacks often compromise not just personal and private information, but constantly results in losses that compromise far more than monetary possessions. The security services sector will continue to grow as more people understand and accept that conducting business in the internet age is fraught with Cybersecurity risks. To tackle cybercrimes at present and in future, the companies should create a real-time database, ensuring that the most up to date and accurate information is provided to its customers and clients. The cyber- security service sector will continue its phenomenal growth, right now, there are hundreds or even thousands of cyber-security companies. However, down the line, unification will occur where only the big players will remain in the market. Cybercriminals are increasingly turning towards highly-effective, advanced cyber security weapons such as ransomware, information stealers, IoT exploits and TLS/SSL encrypted attacks to target organizations of all sizes around the world. Cyber attacks have become one of the biggest nuisances and most potent threats that individuals, organizations, and governments have to contend with today. The internet has become a valuable vehicle for criminals to anonymously prey on victims through cyber breaches and corporate espionage. The world even possesses the ability to store identification data including fingertips, iris scan and others. But thanks to attackers, nowadays, most of our data is up for sale, most definitely on the dark web. Shockingly our whole identity accounts and data from 11 different groups from online shopping to entertainment services, to personal finances accounts and data categorized as proof of identity. Therefore, Cybersecurity is more important than ever for every business. It is one of the most prominent issues and concerns for organizations of all sizes, and for their customers as well. As the world becomes more connected, Cybersecurity platforms will have to struggle with increasingly sophisticated attacks. Attackers have access to more computing power and have developed the ability to go after businesses of any size, but focus particularly on small and medium sized enterprises that are not well protected. To avoid these challenges, one needs aware of knowledge of new security systems, solid plans, and comprehensive visibility. The more work Cybersecurity companies can do up front in the above mentioned areas the better the chances of success with lesser outages. So, with more skilled professionals and by filling the vacant positions, the cyber threats can be minimized to a great extent. 22 | JULY 2020 www.insightssuccess.com

25. Futuristic Insights Is it Possible to | 23 www.insightssuccess.com JULY 2020

26. The Most Leaders in 2020 Jennifer Desloges An Expert of Electrolysis with Extensive Work Experience 24 | JULY 2020 www.insightssuccess.com

27. M became an Electrologist in 1989 and has developed the “Jade Method of Electrolysis” over that period. She is the founder and president of Jade Clinics and loves electrolysis as a career that values the need to be efficient, safe and exact. In 2010, Jade Clinics began franchising with the aim to provide a perfect cure for unwanted hair and make people feel more confident. eet Jennifer Desloges, who is a prominent name in franchising for permanent hair removal with exceptional results. She this by always respecting our clients and making sure that the treatments that are being performed are fully understood and that the clients know that they are in safe hands. What are some of the vital attributes, in your opinion, that every leader should possess? Determination and respectful communication in my opinion are the two most vital attributes a great leader must possess. These will either make you or break you. How do you maintain balance between your professional & personal life? Covid-19 has been challenging for everyone everywhere, that being said it has been an opportunity for me to step outside the business for a period longer than I have ever allowed. It has shown a light on the areas I want to improve in both my professional and personal life. In the last 10 years, I have had to work very hard; I am looking forward to a more standardized schedule and enjoying my weekends with family and loved ones. Below are the highlights of the interview conducted between Insights Success and Jennifer Desloges: What are the cutting-edge franchise services/solutions offered by Hair-Free for Life? Electrolysis was invented in 1869 and is the only FDA approved method for permanent hair removal. Many people who have unwanted hair have tried some or all of the temporary removal methods including waxing, shaving, and laser which often lead to skin irritation, ingrown hair, scarring and always, the return of the problem hair. Consumers are frustrated with constant appointments, false promises, expensive treatments, and negative effects. They are seeking a better way and they find it at Jade Clinics. Jade is also excited to offer a new service to our clients seeking to sculpt areas resistant to diet and exercise, with permanent fat reduction and skin revision with micro-needling which corrects scars, wrinkles, stretch-marks and sun damage. As a CEO/leader, describe a challenge you overcame. To date, coming out of Covid-19 with all our franchises reopening successfully and with stronger bonds between Head office and our franchisees feels like an amazing accomplishment. How do you sustain your entrepreneurial/leadership spirit in this changing technological era? We have adopted many tech systems to help evolve our brand through communication, finance, online booking systems and operations. Without these tools our business would not be where it is today. We are not afraid to grow and evolve with the technology. What people, what books, what life factors have influenced and impacted you? Having polycystic ovaries at a young age was the reason I started my first practice. And recently in 2020, my full story was released in the book called Women of Worth (book 6). Throughout the more recent years I have referenced Brian Scudamore’s (founder of 1-800- JUNK) book called WTF?! (Willing to Fail) on numerous occasions. Other favourites of mine include “Good to Great” by Jim Collins and “Shoe Dog” by Phil Knight. The person I have looked up to and admired the most in my life is my father-in-law Ramsey Withers, he was a 4-star General and the Chief of Defence Staff in the Canadian Armed Forces. “I want Jade Clinics to be the name people can trust if they are suffering from body imperfections.” What is the operating philosophy that the business has been built on? Help people feel good in their own skin. We accomplish | 25 www.insightssuccess.com JULY 2020

28. Testimonial from Client “Jade is my rst experience with electrolysis and I'm very glad I tried it, the results have been permanent and best of all...no ingrown hairs! The ofce is easy to get to, always clean, comfy seats and current magazines to read. Multiple visits are necessary so the cost does add up but so did years of waxing! I looked into it because I was tired of waxing and plucking and am not a good candidate for laser. Fabiola is personable, professional, and patient. All key qualities in someone who you will be working very closely with!” Martina D. 26 | JULY 2020 www.insightssuccess.com

30. J almost see her deflating while I piled up the list of challenges that came with fundraising, developing tech products and gathering the right team. I know exactly what that feels like because I, myself, have experienced it many times before. The mountain of work that faces an entrepreneur is sheer unfathomable, and that’s probably a good thing: who knows how many companies would still be out there if the founders had known what awaited them!? That feeling in mind, I did leave the call on an uplifting note (I hope), but what I also did was send her a list of female founder groups as well. ust today I had a young and enthusiastic women call me up asking for advice and maybe some pointers on how to bring her vision to life. During the call I could events with speakers that could be important for my business and that I would otherwise have difficulties accessing. To my greatest sorrow many events are early morning breakfast meetings at 7 or 8, where I pretend that it’s a normal hour to be about for me. My favourite one: SheWorx Having a female led and populated ecosystem that can absorb some of the pains any female entrepreneur has to face can be the difference between succeeding and giving up. I choose the words ‘giving up’ on purpose, because we can all fail, but it should be for technicalities all start-ups face, and not because we are lonely, overwhelmed and unsupported women. The Platformers: These groups offer mostly awards and events. While on the surface you often don’t win anything tangible like prize money, the award itself ads huge value because it is highly respected in the field and opens doors. During the events you get to network from a privileged position which is invaluable for companies that are fundraising. It is also one of the few visible social markers that all your hard work, blood, sweat and tears has been acknowledged and rewarded - something you can show to your painfully neglected friends and family. My favourite one: TechWomen100 From experience I have recognized three sorts of female ecosystems that are important for different challenges within the journey, each adding their own individual value, and I am grateful for each and every one of them: The Community: these groups are more motivational and empowering than having an actual impact on your business. Especially at the beginning of founding a company they are important. You get to meet other women, hear their stories, recognized that it’s not only you and make friends along the way. I think these groups are very important for your mental health, especially when your new company also means a change of lifestyle. You can meet other women and have a tea or a drink without feeling like you should be working because you ARE. Panels with talks, meetups and even workspaces distinguish these groups from strictly social events. My favourite one: Blooming Founders. During the development, the fundraising and the pivot of my digital mental health company with our emotional fitness game, eQuoo, there have been multiple times that these groups were there at the right time and place, offering me support, information and a platform. Women are still vastly underrepresented in the tech world, and while the #MeToo movement has unearthed many of the people abusing their power against women, it can still be a hostile environment if you’re unlucky. And statistically speaking you will be unlucky a few times. The VC world is slowly starting to understand that a mentally health founder is a productive one and having communities that support us is a vital ingredient to our wellbeing. The Educators: these groups offer talks, workshops and one-on-one’s with highly successful men and women in the start-up world. Here you need to bring your pen or laptop and stay on top of what is being said because the lecturer/guest speaker will dump large amounts of wisdom on you. Sometimes there are drinks afterwards, but the emphasis is on learning from and networking with the speakers. I have made the best out of them by targeting It takes a village to raise a child? Well, it takes a city to build a start-up. 28 | JULY 2020 www.insightssuccess.com

31. Leader’s Desk About the Author Silja Litvin is the Psychologist, Founder and CEO of PsycApps Digital Mental Health, a company that uses AI, gamication and psychology to help people help themselves. She is a developer of the multi-award winning eQuoo – the Emotional Fitness Game. Silja was born in Germany but moved to southern California early in her life. Exposed to many diverse cultures early in life, she developed an insatiable curiosity for the human condition leading to her pursuing a degree in psychology. During her 17 years of international modelling she began her Masters at the Ludwig Maximilian University in Munich, graduating in Clinical Psychology and Systemic Family Therapy in 2013. Alongside her education as a Systemic Family Therapist in 2015, she began her PhD in Clinical Psychology. A child of the digital generation, Silja was looking for ways to use apps and social media to help people suffering from mental issues. She went on to create a psychological mobile app that helps users identify and self-manage depression. With this idea, she undertook her PhD thesis, thus ensuring it to be evidence based and ethically sound. Now she is venturing into the world of AI, gamication and chatbots to nd a way to be able to help people help themselves, launching her emotional tness game eQuoo in the UK, USA, Canada and Australia. The game has been featured in major news outlets such as Forbes and TechCrunch and she won multiple prizes with PsycApps such as THE EUROPAS Pitch Awards and Pitch@Palace on Tour. Silja Litvin Founder & CEO PsycApps Digital Mental Health | 29 www.insightssuccess.com JULY 2020

32. JORDAN MEINSTER Combining Fun and Fitness Together P basketball. In the company, Jordan is accountable fordeveloping high quality business strategies and plans to ensuring their alignment with short-term and long-term objectives. He is overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission. “ ickUp USA stands out in the gym industry because of our unique specialization,” says Jordan. Jordan Meinster is the Founder and President of PickUp USA Fitness, which is a fitness club concept operating in the United States and aims to create a better way for people to play Basketball is an immensely popular sport, and has very strong participation rates with over 30 million annual participants. PickUp USA is the only basketball focused fitness club, so for those consumers that play basketball, the company is a natural choice. Jordan asserts “we provide fun yet challenging basketball boot-camps and results-oriented private training sessions for our athletes to learn and develop their skills to achieve their goals.” Another key differentiator is the company’s organized and Officiated PickUp Games. The members have the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassle. The company combines these basketball services with full weight/cardio rooms, and deliver a true full service fitness club to its members. Below are highlights of the interview conducted between Insights Success and Jordan Meinster: Describe your background and what did you do before you started or came into this business? In high school, I worked in restaurants, as a window washer, and at a Jiffy Lube. I put myself through college managing a fine dining restaurant. This is also where I met my wife, Casey. She was the cocktail waitress. After college, I worked in banking and finance positions at College Loan Corporation, HSBC, and Citibank. I served in a variety of roles, including as a licensed financial advisor. In 2011, I left corporate America to launch PickUp USA - a business concept I had been developing since I was 19. What people, what books, what life factors have influenced and impacted you? My colleagues in the corporate office and our team of franchise owners have a strong influence on me. It’s a powerful thing to watch these individuals relentlessly work to bring PickUp USA to communities across the country. I can take credit for the idea of PickUp USA, but we would be nothing without the corporate team and franchise owners continuing to help refine the business and TM deliver A Better Way to Play to our customers across the country. 30 | JULY 2020 www.insightssuccess.com

33. | 31 www.insightssuccess.com JULY 2020

34. The Most Leaders in 2020 I do always ensure that I have time to get “off the grid” whether that’s a hike, playing basketball, or a getaway with my wife. Those quick refreshes keep me on my game. “Recruit good people and create highly specialized roles As a CEO/leader, describe a challenge you overcame. The development process that brought us from an initial concept to where we are now has been a challenging yet valuable journey. We’ve learned countless lessons through the rough road of trial and error as to how to best meet our customer’s needs and thrive as an independent gym. Name an obstacle and we’ve probably overcome it. From site location to construction, to scheduling, to staffing, to training, to sales; we’ve encountered the whole gamut of challenges and can now confidently implement our tried and true system to fitness entrepreneurs looking to avoid those same pitfalls. Most importantly, we have learned from the customers and always structured our services based on what the consumers are demanding. After seven years of operating experience, we have a business model in place that has been crafted through experience and adapting to consumer preferences. for them so that they can focus on being the best in that area of the business.” What is the operating philosophy that the business has been built on? PickUp USA Fitness is for the basketball lovers. PickUp USA was founded to create a better way for people to play basketball. PickUp USA puts the customer first. Every decision we make is in the interest of being as customer friendly as possible. This creates a positive reputation for our clubs that allows word of mouth and referrals to really take off. When you take care of the customer, they will take care of you. We go out of our way to wow our members and guests in every interaction with them, and they have referred friends and family, and the result is a continuously growing business. What are some of the vital attributes, in your opinion, that every leader should possess? Being passionate about your business is incredibly important to succeed as an entrepreneur, but if you can’t get your team to operate with that same level of passion, you will not reach your potential as a business owner. Being able to recruit, train, and continuously motivate and develop a team is key for success. PickUp USA seeks individuals who really believe in our concept. What we do is unique, and there is a huge market for our services. We spent years refining our brand before offering franchise opportunities, and we are looking for franchise owners that will be as passionate about our product as we are. We also look for individuals capable of building and developing a strong team for their club. The staff at PickUp USA is critical to the customer experience, and it is very important for our club owners to select and develop team members that will deliver world-class service to our customers. How do you maintain balance between your professional & personal life? I’m very fortunate to have a job that I love. It’s a lot of work, and there are certainly challenges, but I love what I do, and I truly “look forward to Mondays.” With that, I don’t feel compelled to deliberately set boundaries so that I can escape work. 32 | JULY 2020 www.insightssuccess.com

36. Sharpen Your Competitive Edge and Improve Field Efciency with Hardware-as-a-Service Monthly subscrip?on model ma es it easier and more affordable to acquire the latest mobile technology Dave Crist President Brother Mobile Solutions T o thrive in today’s ‘always-on’ world, field service providers require speed and efficiency across all facets of business, including technology infrastructure. One of the best ways to ensure peak performance for on-the-go technicians, meet sky-high customer expectations and boost profitability is to use the most up-to-date software, hardware and devices. and easily print a broad range of invoices, receipts, instructions, special offers, photos and compliance documents. The result is a better customer experience – and more satisfied employees. But deploying the most advanced business technology can be a challenge for field service providers from pest management to utilities, due to cash flow or competing budgetary priorities. As a companies result, businesses large and small are looking to the Hardware-as-a-Service (HaaS) model to solve common procurement roadblocks. State-of-the-art mobile devices and wireless mobile printers empower technicians with the flexibility they need to work more productively as well as anticipate and respond to customer needs more efficiently. On-demand access to information means field technicians can resolve issues on the spot, answer questions, upsell services and comply more easily with any applicable regulations. They can quickly What is HaaS and why is it needed? With HaaS, acquisition costs are shifted to operational expense (OpEx) rather than capital expenses (CapEx). The 34 | JULY 2020 www.insightssuccess.com

37. Knowledge Keys The Latest Technology – All the Time Perhaps the biggest benefit is that the HaaS model makes it possible for any size field services business to utilize the latest, best-performing technology – at all times. Not only is it possible, it's now relatively easy to scale up to meet growing needs; an essential tactic for operations managers under intense competitive pressure to increase technician productivity and improve the customer experience. HaaS model helps alleviate budgetary stresses and roadblocks caused when managers compete for technologies and can remove concerns about the cost and timing of investing in new or upgraded hardware. Instead of paying for technology up front and in a lump sum, companies can take advantage of a predictable monthly payment for hardware, accessories and even warranties. Instead of having to justify a capital equipment expenditure (CapEx) to purchase hardware, HaaS enables the program to become part of the company’s operating expense (OpEx), as a recurring budget line item. Sharpen Your Competitive Edge Brother Mobile Solutions, a wholly owned subsidiary of Brother International Corporation, and premier provider of thermal print and labeling technology, is now offering the Shift & Print Subscription Service* through its channel partner network. Brother Mobile Solutions' customizable HaaS program includes these components: Operations managers are realizing that HaaS offers a better alternative to business as usual and potentially holding onto older technology longer than they should. Small and mid- size organizations often pay an especially high price in terms of reduced productivity, agility and revenue when they continue to rely on outdated legacy equipment. Versatile, high-performance mobile, desktop and handheld thermal printers Brother’s comprehensive world-class limited warranties that cover device replacement or repair A full complement of Brother accessories including chargers, cables and cases Flexible and scalable end of contract options for upgrades, add ons and more Ÿ Making the Shift to HaaS When evaluating the best method for acquiring the desired technologies, it’s important to distinguish between options for the best way to pay for them. When using a HaaS model, procurement is treated as an operating expenditure (OpEx) – which is usually associated with assets needed for the day-to-day functioning of a business. On the other hand, capital expenditures (CapEx), are often larger investments incurred to create benefit in the future. OpEx and CapEx are treated differently for accounting purposes, an important consideration for any business. Ÿ Ÿ Ÿ Plans are in the works to add hardware-compatible third- party products including smartphones, tablets, rugged handhelds and mounts, as well as software from Brother or a third-party vendor to the solution in the near future. With Brother’s extensive experience and proven track record serving field services and a broad cross-section of other industries, as well as our deep technology expertise and commitment to innovation, you can trust Brother to deliver the HaaS solution you need to improve technician efficiency and deliver the best possible customer experience. Clear Advantages of OpEx For a lot of field services businesses, CapEx funds are usually harder to come by and require more supporting justification, plus more stringent approval requirements can be attached to it. CapEx expenditures are often linked to the source of the funding such as debt or stock, so CFOs or financial managers tend to reserve their CapEx budgets for big ticket items. Oftentimes, they prefer not to spend CapEx funds on technologies where new innovative features are needed more frequently to improve the functionality and performance of the business. Utilizing a HaaS subscription facilitates the acquisition of modern technology via OpEx where it can be more aligned to the regular business processes that it supports. For more information and to speak to a Brother HaaS expert, visit us at brothermobilesolutions.com *Shift & Print Subscription Service is subject to credit approval. | 35 www.insightssuccess.com JULY 2020

40. Shawn Hull Founder & CEO 38 | JULY 2020 www.insightssuccess.com

41. Shawn Hull Providing Business Owners with Outstanding Support and Training I company’s world-class business model and the secrets behind the unique savings opportunities. n an interview with Insights Success, Shawn Hull the founder and CEO of Blue Coast Savings Consultants shares the story of his In the early 1990s, I founded my first business venture, Custom CardTel, one of the first companies to introduce customized prepaid phone cards to the U.S. market. My next business venture was New Century Marketing, an Internet marketing company which I founded, that consulted with some of the largest Internet companies at that time in the world such as Yahoo, Tucows and Network Solutions. The company takes pride in providing its advisors with outstanding support and training. The process begins with training and mentoring, continues with marketing, and then finishes with a National Account Managers that help the advisors engage their clients and manage their business. In 2001, I founded Taxback, a tax savings company that helped clients claim refunds in their tax refunds. Five years later, our services outgrew tax savings and Blue Coast Savings Consultants was born. For almost 15 years, Blue Coast has been the nation’s largest cost-savings company and has been recognized by Inc. Magazine as one America’s fastest-growing companies. Describe your background and what did you do before you started or came into this business? I am the definition of a lifelong entrepreneur. While still a student at the University of Arizona, I became one of the country's youngest scuba instructors and began running my own diving business. | 39 www.insightssuccess.com JULY 2020

42. The Most Leaders in 2020 What is your role in the company? I am the founder and CEO of Blue Coast Savings Consultants. I run the day-to-day operations of the business, helping our advisors grow their business by guiding them through our unique process and services. It’s not about me, it’s about a great team I have around me that makes all this work. I build a custom business plan for each advisor to fit their individual needs and financial goals. I’m a visionary, so my main role is to create incredible value by finding services that companies want and need, but can’t do themselves. I also find valuable marketing programs rd through 3 parties so our advisors can talk with companies that need and want their services, so they don’t have to cold call. Our multiple services and new products make long- term relationships a natural fit. 40 | JULY 2020 www.insightssuccess.com

43. What are the cutting-edge franchise services/solutions offered by Blue Coast Savings Consultants? I also believe that business leaders should be willing to take risks, no matter the situation. Being a scuba diver, I’m no stranger to risk-taking. How do you sustain your entrepreneurial/leadership spirit in this changing technological era? Blue Coast offers a full suite of innovative cost- savings solutions. Our services include specialized tax incentives, expense reduction, and revenue gains. Best of all, if we cannot find a company savings, we charge no fee. Essentially, we provide a no-risk services for companies that are looking for much-needed savings. We bring services that are in the early adoption phase, but will become widely adopted and pay our advisors monthly for the next 8-12 years. The key is that we have services that our clients can’t do themselves, which in turn creates value no matter how big or small the company may be. What Blue Coast offers is a business opportunity that is relevant no matter the technological advances or the state of the economy. While technology is constantly changing, the keys to being a successful businessman is fairly consistent. Hard work and a love of what you do will always be important, no matter what technology you use. We are constantly finding the most innovate cost-savings services in the country that can provide more value to our advisors and their clients. What people, what books, what life factors have influenced and impacted you? Provide one line that best describes your vision and approach to business. I was fortunate to learn a good work ethic early on in my life. God has always driven my path as all things come from him. In my early businesses, I looked for mentors that were much more successful than myself and learned invaluable lessons to avoid costly mistakes. As an avid reader, I loved the classics like Napoleon Hill’s “Think and Grow Rich” and Dale Carnegie’s “How to Win Friends and Influence People” just to name a few. I show willing and passionate individuals a smarter business model by offering services that companies need in any economy, keeping their overhead low and profits high, so that our advisors can do the work once and get paid monthly for the next decade or more. What is the operating philosophy that the business has been built on? I believe that everyone can be their own boss. Being an entrepreneur myself, I believe that everyone can be in business for themselves and love what they do. I learned early on in my life that residual income was the best and smartest way to make money and that I could teach others how to do the same. What are some of the vital attributes, in your opinion, that every leader should possess? I believe that work ethic is crucial to be a successful leader. Being willing to go the extra mile and put in the extra effort for clients and customers is the most important thing if you want to succeed in business. | 41 www.insightssuccess.com JULY 2020

44. Qualities Leadership of Visionary 42 | JULY 2020 www.insightssuccess.com

45. The Art of Leading L believe in him. Even a Sportsperson, Doctor, Teacher is a leader because of these qualities. As being a sportsperson, require few specific skill sets of understanding each player, the strengths and weakness of him. Same goes for a doctor, he needs to be an optimistic person and of course teacher is the one who moulds the students. down to positivity. It is important how leaders react in certain stressful times with a positive outlook. eaders at every stage demands qualities like optimism, vision, and being motivational to the people. It is these qualities that make a leader Confidence: If you lack leadership the company will not be able to achieve growth. The more leaders believe in themselves more they can bring best out of the team members. As they say about confidence “Make it, “till you make it,” is 100% true. Commitment and Passion: If leaders are not fully committed it would be a difficult task to motivate the employees to achieve the goal. Commitment and Passion gains respect of the team members and bring new energy in the team. Just like them, in the business there are leaders whom we know and some of them are Elon Musk, Steve Jobs and Jeff Bezos, etc. They navigate through all the challenges and with their dedication they strive in their respective fields. Through this article we will see the qualities that make a leader great. Creativity and Innovation: How is a leader different from a follower? “Innovation distinguishes between a leader and a follower.”- says Steve Jobs. Creative thinking and constant innovation is what today’s fast paced world needs. Thinking out of the box and coming up with unique ideas answers the questions to turn ideas and goals into reality. Lastly, innovation and creative thinking, as well as futuristic vision that make up a great leader. Communication: It has to be the primary quality of any leader. Effective communication with all the levels of the management is essential. Listening to employees, understanding their requirements is really important for the foundation of leadership. Empathy: Empathy is having an open- mindedness to understand the problems of the people. This develops a deep connection between the people. Some of the examples can be identifying needs, make people feel comfortable, and finding the creativity out of the employees. Self-Confidence: Leadership grows from self-confidence. Any company can move forward towards the desired goal only when the leader is confident. It is the bridge between the leader and its goal. It is the fundamental basis and all about having confidence to make decisions. These leadership skills can be developed from an early age and are impacted by natural talents and by personal experiences. Indeed, everyone must be a leader of his own life.In conclusion a leader is a person with high values, believes in him, highlighting on the vision. It is integral part of human life. These characteristics should be adopted in a consistent way. It is not easy to be a successful leader; one must have all the qualities to be a good leader. These leadership skills are much needed skill in any field, whether it is an organization or an institution. As a whole leadership plays a vital role in the success and development of an organization. Vision: Good business leaders own the vision and works towards it turn into reality. Decision-making sets the organizational direction ensuring team members with goals and mission in front of them. True leaders share their vision and remind everyone of the big picture with enthusiasm and commitment. Optimism: A good leader leads by example at all times. Leaders inspire their team with their attitude in any given situation. This comes | 43 www.insightssuccess.com JULY 2020