The 10 Most Admired Electronic Component Providers to watch in 2020

1. THE 10 ADMIRED ELECTRONIC COMPONENT PROVIDERS TO WATCH IN 2020 MOST VOL - 01 ISSUe - 07 Mark Burr - Lonnon Senior VP of Global Service & EMEA and APAC Busines MOUSER ELECTRONICS DELIVERING EXCLUSIVE PRODUCTS THROUGH HASSLE-FREE DISTRIBUTION

4. Intelligence Intelligence at Play at Play Manufacturing sector has proved to be a perfect fit for the application of artificial intelligence. Industrial revolution 4.0 is in its early stages, however the manufacturing industry is already witnessing significant benefits from AI. It has eased the operations ranging from design processes to production floor, and the operations from supply chain to administration. AI is destined to change the way it manufactures products and process materials forever. Editor Rajkunwar Bhosale A s many manufacturers continue placing increased emphasis on utilizing smart technology in their processes, there is a new opportunity for electronic manufacturers. The manufacturing industry has undergone technological developments in IoT. The developments have transformed production processes to improve efficiency. Artificial intelligence has made its greatest impact on the manufacturing industry, and the technology revolution that is changing the industry dynamics is just beginning. As more emerging technologies come to the fore such as Blockchain, Augmented Reality and AI, the inevitable convergence of these trends will happen at a faster pace. Thus, manufacturers should look to embrace and invest it now. This is an example how technology is redefining the way businesses and industries work and generate growth. Analyzing the trends of businesses and industries, in the nearing future businesses and industries may almost double their operating profit and margin. It is believed that most of the customer interaction won’t include a human employee. The positive change will continue to shape the way they work, especially when it comes to organization and relationships with customers. There’s no doubt that the manufacturing sector is leading the way in the integration of artificial intelligence in its processes. The process that each product undergoes during manufacturing, from significant cuts to better designed products, manufacturers are applying AI- powered analytics. The analytics is being used to improve efficiency, product quality, and the safety of employees.

5. EDITOR’s NOTE Today emerging and well established companies are providing businesses with advanced solutions and assistance in unraveling the secrets of all the industries. We at Insights Success have released this special edition titled “The 10 Most Admired Electronic Component Providers to Watch in 2020”. luminaries is also been featured in the magazine. Moreover, we have listed R.K Electronics which is a leading electronics components distributor providing quality components, design support & supply chain management support to original equipment manufacturers (“OEM”), original design manufacturers (“ODM”) and electronics manufacturing services ("EMS") in India. We have an exclusive ‘Interview with Insights Success’. Here, the team at Cebex Solutions Pvt Ltd and Deki Electronics talk about their overall journey and the influences made by their firm, service offerings, winning honors, current and future perceptions. Moreover, the team at Hilink Networks and KRYFS Power Components also share their experiences with their organization. Within the edition, we have focused on exhibiting the brilliant companies and their portfolios with unique solutions. Considering the same intent, let us introduce you to these exemplary companies. On the Cover of the magazine, we have featured the special story of Mouser Electronics, which is a semiconductor and electronic component distributor focused on rapid New Product Introductions from its manufacturing partners for electronic design engineers and buyers. It specializes in the rapid introduction of new products and technologies. Its extensive product offering includes semiconductors, interconnects, passives and electromechanical components. So flip the pages of our magazine and explore interesting insights into the world of business! We have also focused on a number of progressive companies and their core personnel who have come up with the most unique solutions; East Sun India, has created a hub of fully localized Manufacturing for Mobile Phones charges, Power Adapters and Power Banks in India. Elektronika Sales Pvt Ltd, a well-known electronic component distributor. Alongside, the company KLITE Industries,a distinguished organization that designs and manufactures decorative Rajkunwar Bhosale

6. Contents C o v e r S t o r y 08 Mouser Electronics Delivering Exclusive Products through Hassle-free Distribution Article 22 Exclusive A New Era of Automation

7. Interview w ith Insights Success 32 16 Hilink Networks Securing Your Digital World CEBEX Security Systems Intelligent Security Solutions for the Industry Deki Electronics A Leading Manufacturer of High Reliability Film Capacitors 26 KRYFS Power Components A Principal Manufacturer of Electrical Transformer Laminations & Cores 38 30 Elektronika A Trusted Partner of Indian Electronics Industry 20 East Sun Electronics India LLP Innovating the Future of Portable Energy 36 K-LITE Industries Designing and Developing Architectural Luminaires for the Greater Good of Environment 42 RamaKrishna Electro Components Catering the Business Needs with Impressive Services

8. Editor-in-Chief Pooja M. Bansal Managing Editor Rajkunwar Bhosale Shruti, Rahul Publishing Control Team Abhishaj, Sneha, Darshan Quality Assurance Team Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Mayur Koli Co-designer Sapana Shinde Business Development Manager Megha Mishra Business Development Lead Tejaswini Whaval Business Development Executive Kirti Vidhate Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executive Uma Circulation Manager Tanaji sales@insightssuccess.com January, 2020 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

10. COVER STORY Mark Burr - Lonnon Senior VP of Global Service & EMEA and APAC Busines

11. MOUSER ELECTRONICS DELIVERING EXCLUSIVE PRODUCTS THROUGH HASSLE-FREE DISTRIBUTION

12. and ships globally to over 630,000 customers in 223 countries/territories from its 750,000 sq. ft. state-of-the-art facility south of Dallas, Texas. focus is a key driver for our business and sets us apart in the industry. We would like to know more about the key personality ( CEO/ Director/ Founder) aiding the progress of Mouser Electronics. Please elaborate his/her journey. Glenn Smith, President and CEO of Mouser Electronics, is both an industry leader and a local business leader in North Texas. He was named 2019 s Top Public CEO by Fort Worth Mouser continually adds new manufacturers, giving its customers the widest assortment in the industry. Its focus on the newest products and technologies resonates with engineers worldwide. We are expanding our distribution facilities and capabilities at our corporate headquarters to meet global demand. ’ If you define the problem correctly, you almost have the solution With its broad product line and unsurpassed customer service, Mouser strives to empower innovation among design engineers and buyers by delivering advanced technologies. The following excerpt showcases how they have been doing it. E is an award-winning, authorized semiconductor and electronic component distributor focused on rapid New Product Introductions from its manufacturing partners for electronic design engineers and buyers. Please elaborate on the components and services Mouser Electronics provides. At every level we put the needs of our customers first. We make it a priority to stock the newest products. This provides our customers, particularly design engineers, an edge by avoiding costly redesigns, speeding their time-to-market and providing a longer lifecycle. Mouser is the industry’s New Product Introduction leader. The NPI stablished in the year 1964, Mouser Electronics, a Berkshire Hathaway company, Mouser is a worldwide authorized distributor of semiconductors and electronic components for more than 800 leading manufacturers. It specializes in the rapid introduction of new products and technologies. Its extensive product offering includes semiconductors, interconnects, passives and electromechanical components. The global distributor’s website, Mouser.com, is available in multiple languages and currencies and features more than 5 million products from over 800 manufacturers. Mouser offers 27 support locations around the world to provide best-in-class customer service

13. Business Press. Smith has been a recognized leader in the North Texas business community since 2004, when he became Mouser’s President and CEO. While still a college student, Smith joined the company as a part-time warehouse employee in 1973, when Mouser was essentially a startup operation in San Diego, California. Smith rose through the ranks, working in nearly all departments. His leadership and tenure has seen Mouser grow to one of the world’s largest electronic component

14. currencies, languages and cultures has been both challenging and rewarding. More than half of our business today is international. Success is not final; failure is not fatal: it is the courage to continue that counts How do you maintain the balance between the delivery of cost effective components and latest technology? We invest heavily in our people, and we employ knowledgeable and dedicated staff members who provide timely and expert assistance to customers. We have people who are continually refreshing component data in our system because it is vital for us to receive, stock and ship products effectively. We also have strong partnerships with our shipping carriers. distributors, with more than 2,500 employees in 27 offices worldwide and approximately $2 billion in annual sales. Distinguished Service Award from the ECIA for leading the rapid launch of the ECIA inventory search website, www.eciaauthorized.com. Smith currently serves on the ECIA Distributor Council. Acquired in 2000 by Fort Worth-based TTI, Inc., Mouser is one of the TTI Family of Companies in the portfolio of Berkshire Hathaway companies. Smith has served for years as a board member of the Electronic Components Industry Association (ECIA), working to protect the authorized supply chain of electronic components. In 2011, he received the What technical support does Mouser Electronics provide that is needed, both for making decisions about the right electronic components, and secondly for solving technical issues? Mouser does much more than distribute components. We give customers the information they need for the complete design cycle. We stock the world’s widest selection of components with no minimum quantities on most parts, allowing innovators to order a single part for a prototype. What were the obstacles that Mouser Electronics faced? What did you do to overcome those obstacles? Our greatest challenge over the last decade has been globalization. Learning how to establish and run a business in different countries, Also, we offer a wide range of online tools and information to help customers find the products and solutions they need. Our Technical Resource Center provides exclusive information on cutting-edge products, design resources, white papers and videos to support new levels of innovation. We know engineers do

15. not want to design with older components, so we flag these components on our website as Not Recommended for New Design (NRND) or End of Life (EOL), and notify customers when obsolescence is an issue. Plus we offer product alternatives, even providing the level of risk on the substitute part so customers can make informed decisions. In addition, we have a local Customer Service Center in Bangalore to offer customers across India technical support in their local time zone. We believe this local service is important in giving our customers a best-in-class experience. We have 27 offices worldwide. How do you think technology has played a significant role in the development and integration of electronic components? Now is a very exciting time. It’s a time when many different technologies are making it possible to connect, understand and take informed action on what’s happening in the physical world — all in real time. All the emerging technologies — such as the Internet of Things, augmented reality, 5G, autonomous vehicles, and embedded systems — are moving forward together, and they are pushing the development of other dependent technologies creating a demand for the integration of electronic components. To help customers understand the significance of these technology trends, Mouser offers the Methods e-zine, Bench Talk blog, e-books, and other informative resources to our customers. How does Mouser Electronics mitigate the environmental concerns regarding the disposal of e-waste? And How do you address the concern in your company? We are a very forward-thinking company. Safeguarding our environment is integral to who we are, and we have an extensive recycling program. In all, we will be

16. MOST ADMIRED ELECTRONIC PROVIDERS TO WATCH IN 2020 THE COMPONENT recycling more than 438 tons of material this year, saving nearly 7,500 trees, more than 3 million gallons of water and more than 1,300 cubic yards of landfill area. Mouser is committed to distributing only authorized, genuine components with the least risk of counterfeit. We have a zero-tolerance policy and strict procedures in place to assure our customers that they can order with confidence. Our recycling efforts this year alone will mean a reduction in air pollution by more than 13 tons and a savings of almost 1.8 million kilowatts of electricity. We recently have received an award for our recycling efforts from Evergreen Paper Recycling, which recognized us for Outstanding Achievement in Recycling for 2019. What is the future demand of electronic components? We are very optimistic, particularly for our industry. The digital revolution is driving global demand for semiconductors and electronic components. There’s 5G, artificial intelligence, Internet of Things, robotics, industrial automation and transportation — all propelling demand. Perfection is not attainable. But if we chase perfection, we can catch excellence In your opinion, why do you think a supplier of high-quality, precise and long-lasting components is necessary to drive business growth? How do you serve the approach? What about product shortages and lead times? Mouser’s growth has been strong, and we expect this growth to continue. Because of our unique business model and vast inventory, we benefit from most product shortages because buyers know they can secure parts from us. If demand stays flat, then lead times shouldn’t be much of an issue in early 2020. With the growth of IoT, there will be new technologies introduced from our manufacturers around sensor technologies; the latest in power management; and of course, advancements in the microprocessors. Automotive, factory and home automation also will continue to be emerging markets as more technologies are introduced to make factories, homes and vehicles smarter and safer. our warehouse. We now have the largest installation of Vertical Lift Modules (VLMS) in North America, a testament to our belief in working smarter. VLMs — essentially giant vertical filing cabinets — can store tens of thousands of electronic components. The VLMs are expected to house up to 120,000 parts once fully online, helping our distribution teams greatly expedite orders for our 630,000 customers worldwide. However, with the onset of 5G technology, we are expecting the semiconductor industry to improve next year, benefiting from increased need for components for wireless, mobile and telecommunications-related devices. We are expanding our global headquarters and distribution center in Texas, USA, to accommodate growth. It’s a very exciting time for us. What are Mouser Electronics’ plans in terms of expansion and further integration of new product launch? Our focus is and always will be based on customer service excellence. Our commitment to inventory, new product releases, and our global growth will continue to be solid as we move through 2020. The digital revolution is driving demand. To meet this demand, we are investing in automation systems to expand capacity and efficiency in To ensure quality and authenticity, it’s never been more important to purchase from an authorized source such as Mouser. Mouser is registered to AS9100D/ISO9001:2015 and accredited to the coveted SAE AS6496 standard for anti-counterfeit measures. Having these aerospace registrations means our customers know that

18. CEBEX SECURITY SYSTEMS INTELLIGENT SECURITY SOLUTIONS FOR THE INDUSTRY Interview with Insights Success T assessing risks and consequences, and taking appropriate steps is crucial. The electronic security systems provide users with invaluable benefits. They offer the conveniences of access control, in-depth surveillance, and intrusion control. Thus the potential advantages of electronic security systems are indeed plentiful. Security Solutioning. We offer Electronic Security Solution Consultancy and Integration, laying high emphasis on system design and service standards. We are suppliers, installers and integrators of multiple world-renowned brands cutting across all verticals of electronic security solutions. We also provide maintenance and security audits of existing systems. he physical or digital space is secured from vulnerabilities and threats by electronic security systems. Here IS: What are the distinct products and services provided by your company, setting you apart from your competitors? It’s all about products, people, technology and ongoing processes and partnering with a supplier that’s prepared to support you at every level. Established in 1997, CEBEX Security Systems is one of the leading supplier and integrator of a wide variety of embedded systems in the Electronic Security domain. It specializes in design, supply, installation, commissioning and maintenance of myriad Electronic Security Solutions. Under the leadership of experienced professionals CEBEX insures best industry solution and has been able to achieve many milestone and global recognition. Well, the company has standard offerings that most SI’s bring to the table that include CCTV, Access & Attendance, Intrusion & Fire Alarms, and Entrance and Perimeter Controls. Cebex sets itself apart in bespoke designing and integration of various facets of the above solutions to solve specific industry-related or productivity-related problems. Our offering ‘CamCheck™’ is a brand agnostic Remote CCTV Health Monitoring and Audit tool that has vowed clients and industry-colleagues alike. The solution ensures online (or in-premises if preferred) automated checking of all components of the CCTV system, including cameras, recording devices, hard disks and network equipment every five minutes. The solution delivers real-time alerts to unlimited users in event of failure, (and restoration) and even stores photo evidence at every check interval, for review / audit / or compliance purposes. This interview highlights the consistent endeavors of team CEBEX that treads the extra mile to quench the needs of its clients with utmost excellence. IS: Kindly brief us about the company. A problem of under-billing with one of our prime hospitality clients, for e.g, is attempted to being solved using High End Face Recognition and AI tools. Failure Over the past 2 decades, CEBEX has established itself as one of the leading firms in the field of Electronic 16 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

19. ABOUT THE MD & CEO Rohit Chabria has spent 22 years heading Cebex from a small proprietorship to the Company that it is today. Laying high emphasis on bespoke solutioning to suit each client, Rohit proudly sets the bar for the high integrity and service standards that define the Company today. He has wowed clients like Harsh Mariwala, Lalit Modi and Karan Johar, and built systems and processes to retain corporates such as RIL and D’décor as clients for years on end. With an attrition rate of under 8% per annum, his team puts a high price on loyalty, largely motivated by the example he leads by. Rohit Chabria MD & CEO 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 17

20. to follow movement protocols in a high-security plant is being solved with the use of Bluetooth beacons. A large manufacturing unit has been advised to use video analytics to detect leaks in crucial pipes. This kind of solutioning and innovative use of technology sets it apart from most of the competition today. to the demise of the less knowledgeable and adaptable players, open the road to collaboration, and ultimately bring about consolidation in the security industry. ‘ ‘‘ ‘ IS: What are the benefits gained by the clients while doing business with the company? Know what your customers want most and what your company does best. Focus on where those two meet Integrity is the cornerstone of Cebex’s existence. It leads to better design, optimal solutioning, perfect technology fits, and the best possible service standards, all of which ultimately ensure that the client is getting the best bang for their buck. IS: What is the role of the employees behind the company’s success? Share measures to keep them motivated and ready for changes. The technical team at Cebex is the fulcrum of the lever, that is Cebex. Most engineers and team leads have worked between 8-12 years at Cebex. The core team at the office is responsible for continually maintaining high operational and service standards. Both these teams are motivated by the standards set and practiced by the Founder Rohit Chabria, and flourish in the environment of flexible working conditions, which also offers just reward during pressured times. IS: What are the key attributes that helped the company to overcome the challenges? Flexibility to embrace new challenges that each different client faces. Adaptability to learn about and adopt new technology to solve new-age threats and problems. Agility of our team to get up and go on a moment’s notice to complete time-sensitive critical projects, a trait especially appreciated by our huge HNI client-base. These are some of the attributes we are proud of, at Cebex IS: What would be your advice for the budding startups and entrepreneurs in the industry? Simply put – Put your customer 1 . Always. Never compromise on your service standards. Demand what is your worth in order to reach that goal, but deliver at a level that will surpass the value for money the client is expecting. st IS: What is the current scenario of Networking and Security industry, from the company’s point of view? With the massive advancements in this industry, what are the opportunities and challenges evolving with it? IS: Brief us about the company’s future perspectives. Networking is an integral part of all verticals in the electronic security industry today. Software is driving the integration of technologies across platforms and locations. IP technology in all verticals is par for the course, and Cebex has taken this in their stride, tying up with multiple OEMs and technology partners to add value to their clients’ solutions. The extensive use of networking has opened up many more avenues for solutioning. This will ultimately lead Cebex is now a Company that offers the best of hardware and software solutioning in the electronic security space today. Along with the multiple Saas(Software as a Service) solutions on offer, the Company is set to expand it’s client base and adopt an even bigger role in security solutioning across the nation. 18 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

22. MOST ADMIRED ELECTRONIC PROVIDERS TO WATCH IN 2020 THE COMPONENT East Sun Electronics India LLP Innovating the Future of Portable Energy W would have our lives been without the many perks they offer? These devices assist us in areas we would not have thought of. From shopping to entertainment, business to education, and many such important areas of our lives have been made efficient and reliable with their introduction. But these powerful tools, with a wealth of information, are still at the end of electronic devices and needs energy to perform their jobs. hat would be our life without the modern day electronic devices? How Phone Chargers, Power Adapters and Power Banks. The company is engaged in the business of Manufacturing, Assembly, Trading, Import and Export of Mobile Phones Chargers, Power Adaptors, and allied Accessories. The company caters to several leading mobile and accessory brands in India. It is certified as an ISO 9001:2015 & ISO 14001:2015 company by TUV SUD. reliability and consistency in production. East Sun also has an In-House Reliability laboratory to test and develop new products as per industry standard. A Passionate Persona Helping East Sun in its endeavors towards continuous success is none other than its CEO, Mr. Prashant Prakash Bora. Mr. Bora is a UDCT graduate with experience of more than a decade in the telecom industry. His passion for technology and innovation made him a serial entrepreneur. Make in India has been a direct inspiration for setting up East Sun’s India operations. With this motivation, it aims to participate on building Hon’ble PM Narendra Modi’s vision of powering of ‘Digital India’. The mobile electronic devices, though possessing plenty of advantages, still live on the mercy of the battery. They need to be charged enough to perform their jobs. Hence, companies seek manufacturers who can develop quality chargers and other power supplying products for portable devices. One such company that develops quality power supplying products and has set a benchmark for the electronic industry is East Sun Electronics India LLP. About Ensuring the Highest Quality Mr.Akshay Dilip Surana (Director- Sales) Bachelor in Foreign Trade (2009) MBA in Operations. • Expert in Strategic Sales in Different channels • Expert in Financial Analysis. East Sun’s state-of-the-art manufacturing unit in Chakan, Pune, has a production capacity of 30 million chargers per year. The unit’s manufacturing lines comprise of industry-leading machineries such as lead-free wave-soldering, ultrasonic welding, PCBA transfer and Laser Engraving Machines. Mr.Piyush Satishkumar Bardia (Director-Purchase) BE Graduate (2010) • Having core experience in Electronic, Electrical & Civil Engineering Development & Cost Cutting. • Expert in Technical development East Sun aims to create a hub of fully localized Manufacturing for Mobile Phones charges, Power Adapters and Power Banks in India. The company’s production is backed by extensive Quality testing machines, such as Ageing Test Machines, Electron Loaders, Hi-Pot testers, Oscilloscopes among others. The Quality control set-up ensures that every single charger goes through rigorous checks, ensuring Inspiration behind its Inception Situated in Pune, East Sun is a leading manufacturer of Mobile Mr. Bora has founded companies across diverse industries such as 20 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

23. Manufacturing, Distribution and International Sales in Telecom industry. He set out on his first venture Byond Mobiles at the age of just 27. The venture turned out to be successful and was one of the leading phone brands from 2009-12. He then founded Guoxintong Technologies and supplied phones to 30 countries. ‘ ‘ Finding a solution to a problem is the first step in building a successful business. Mr. Surana is a strategic thinker and sales leader known for high integrity and proven ability in Business Growth and in reaching organizational goals. ‘ ‘ Prashant Prakash Bora CEO products and discoveries of manufacturing process that are happening every day. The company further adds, Scientific studies, Automization and Artificial Intelligence have played an important role in the development and integration of electronic components. Overcoming the Challenges According to Mr. Surana, “Entrepreneurship comes with as many rewards as it comes with challenges.” When East Sun started, the company had to face a lots of challenges and one of the biggest among those was to survive in the grey market. To demonstrate this significance, Mr. Bardia says, “Earlier we used to have Tube Light with Electrical Power Driver, its size and weight was later overcome by electronic Tube Light drive. And now we are in an era of LED and a Small IC Controller (size equivalent to diameter of screw) has taken the goal post ahead. It has not only reduced sizes or weight of the Product but also controlled Prices and Optimum Utilization of Resources.” The grey market is an unorganized sector of the electronics industry with respect to quality and price. Due to this, there is no stability in the business operations and often leads to problems with official distribution. However, East Sun, with its effective management of Sales channels and targeted investigations, reduced the grey market size and the harm associated with it. “Now we have entered an era where all most every Utility Products or Industrial Product or Machinery has to go for bigger & better Automization, where the devices controlled by ‘Alexa’, ‘Siri’, or ‘Google Assistant’ & for Automization, Electronic Components future is like Blood of Technology. So, it has a very bright future.” concluded Mr. Bardia. The company on its path towards steady progress, has started focusing A & A+ Category of customers and became one of the leading OEM/ODM manufacturers in India. Industry Insight According to East Sun, there is a new invention of 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 21

24. Exclusive A New Era of AUTOMATION M 1970s. Advances in technology, including Robotics, Big Data, Machine Learning, Artificial Intelligence, and the Internet of Things have improved production process since then. Robotics as a service (RaaS) is similar to the process which involves the rental or temporary acquisition of hardware to keep costs more manageable. This has allowed more advanced technologies and robots to penetrate the automation industry, for example, which is usually extremely cost- sensitive. anufacturing industry has witnessed and is everyday exploring automation since industries, especially smaller startups and midsize operations. They have allowed organizations to remain stress- free about the maintenance and operation of their crucial systems and have alleviated the burden of costly adoption for smaller teams. In addition to being able to work alongside humans, unlike their older, caged cousins, cobots are more versatile. They are smaller and can handle multiple tasks such as pick-and- place operations for goods on a production line. Cobots help eliminate rote or dangerous work, freeing humans for more satisfying jobs. People can aid with perception and avoid repetitive stress. Moreover, cobots are potentially backed by machine learning and AI platforms. It enables them to perform more advanced tasks and share lessons learned. Robotics, are the machines used to perform tasks done traditionally by human beings. Robots are widely used in manufacturing industries to perform simple yet repetitive tasks, and in industries where work must be performed in environments hazardous to humans. Robotics to a great extent involves artificial intelligence. Robots may be equipped with the equivalent of human senses such as vision, touch, and the ability to sense temperature. Robots are even capable of simple decision making. Current robotics research is geared toward devising robots with a degree of self-sufficiency that will permit mobility and decision- making in an unstructured environment. Cobots in Manufacturing Automation Most of the standard industrial automation providers offer cobots, and specialized vendors that have experienced rapid growth in response to market demand. It’s worth notable that collaborative robots widely known as cobots are sweeping across the industry. Cobots can work alongside humans’ to improve efficiency, and reduce hazards. These autonomous mobile platforms are popular in factories and warehouses, for e.g they are widely implemented at Amazons fulfillment centres. Robotics and IoT The emerging industrial Internet of Things (IIoT) takes data from connected, always-on devices and allows manufacturers to gain insights in real time. Robotics as a Service (RaaS) Software as a Service (SaaS) and cloud computing have revolutionized all 22 | INSIGHTS SUCCESS VOLUME - 00, ISSUE - 00, 2020

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26. IoT helps hardware to work smarter, faster, and more aware. IoT is coupled with sensors. For example, it can identify a worker's presence in the vicinity, and slow or stop production altogether to make time for necessary input. Another robot can be put on a schedule to speed up or slow down based on its surroundings or the timing of small-batch production cycles. For example some manufacturers use a compact folding design to reduce the required space by up to 40% when compared to other six-axis robots. It can work in more confined spaces, negating the need for large open spaces trimming down the amount of warehouse or factory space carved out for robots. The reality of manufacturing is that many of the calculations that human minds find complex can happen instantaneously with the help of automation machine. The beauty of IoT sensors when combined with robots is that they are connected to a larger network. Robots thus can be designed to collaborate with one another and work more intelligently. While many people believe that automation is going to replace people, one can hope that it simply means they are going to move into new roles. This has happened throughout the history of industry, and has resulted in a higher average standard of living in the long run, which gives a reason to be excited about the future. Some companies are focused on IoT mind-set. The companies craft systems that can store and analyze their own usage data, which is communicated to other devices. This allows robots to consistently improve and grow over time, becoming efficiently a powerhouse for industries. Automation is already a popular manufacturing process, but with advances in AI and remote communication, this practice is likely to explode more in the nearing decades. It is going to make automation more widespread and even more reliable. Thus automation and AI integration could boom sooner than anyone thinks. Manufacturing automation doesn't just include brand-new technologies. Older systems and known setups are made more compact by integrating new controls. Thus machines become more efficient and accessible. By improving age- old designs and robotics hardware, businesses save money and free up valuable factory or warehouse space. 24 | INSIGHTS SUCCESS VOLUME - 00, ISSUE - 00, 2020

28. Electronics A Leading Manufacturer of High Reliability Film Capacitors Interview with Insights Success C connected. Electronic components are the drive engine, and the future of IT industry. Deki Electronics Limited is an illustration of how providing components with enhanced designs, technology, and driving dynamics can outshine a company in the electronic manufacturing industry. ompanies in every market continue to add more electronics to make their products smarter, safer, more efficient and more machinery operated and maintained by an efficient team of 550 skilled members ensures consistent “single digit PPM performance”. The operations are certified as per ISO 9000 (since ‘94), ISO 14000, OHSAS 18000 & TS 16949. Customer Satisfaction Surveys and Employee Satisfaction Surveys > 85% have been achieved during the last ten years. Deki has received several awards & recognitions from Elcina, DeiTY and its customers. The below excerpt is an exclusive interview with team Deki Electronicsshowcasing their curated acumen in delivering distinct products and services. Deki is now poised to establish globally competitive manufacturing lines for other passive components. The company showcases “a passionate collective desire to compete globally in spite of unfavorable circumstances.” Deki today is an efficient high quality component manufacturer with the heart of a service organization. IS: Please provide us the detailed information about your company, its mission and vision. Deki Electronics Limited is India’s largest manufacturer of film capacitors and also amongst the largest “Indian” component manufacturers. The company was established in 1984 in technical collaboration with a Japanese firm. Since then, the team at Deki has been growing at a steady annual average growth rate > 20%. This has been a challenging journey given the fact that the entire sector has faced global competition @ zero import duty since 2005 (ITA-1 agreement under WTO). Deki Vision: Be the global benchmark in electronic component manufacturing Deki Mission: • Whilst maintaining our leadership in the Lighting segment in India increase our share in Industrial and Automotive. • Increase exports by >20% y-o-y • Continue new product T/O >15% through 2019/20 and 2020/21 Deki has earned a well established brand value and an active and growing customer network of over 200 direct customers. Robust processes, state-of-the-art 26 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

29. Mr. Vinod Sharma, MD ofDeki Electronics, is a successful entrepreneur who has spent 25 passionate years in shaping Deki Electronics Limited into a world class “Film Capacitor” manufacturer. The company has recently diversified in order to serve the electric vehicle industry, offering state-of-the-art chargers and an innovative parallel battery drive. Vinod Sharma MD Enthusiastic, value based participative management and high levels of customer orientation have ensured an annual average growth in excess of 20% over the last two decades. He plays a very active role in the electronics community in India–investing a substantial amount of time and effort in serving industry associations and representing the industry at several stake holder interventions. He has helped leadership positions at ELCINA (President, 2002-04), at the export promotion council, ESC (Chairman, 2012- 14)and at CII National ICTE Committee (Chairman 2012 onwards). He was recently elected as the Chairman of CII UP State Council (2019-20). He was awarded the ‘Electronics man of the year’ during 2013 by EFY and by ELCINA EFY during 2017. ABOUT THE LEADER IS: Please elaborate the components and services the company provides and manufactures. Mr. Sharma is a keen trainer and consultant. He allocates a part of his time towards enhancing competitive management skills in managers and entrepreneurs around the world. He is a retained expert at CBI, Centre for developing imports from developing countries – Ministry of Foreign Affairs, Netherlands. He has co-authored “Value Magics – a new road map to global markets” with his colleague Mr. Hans Verhulst. Deki offers full range of film capacitors, technologies, constructions, encapsulations, pitch size and dielectrics. Range includes: Plain / Metallised Polyester, Plain / Metallised Polypropylene, Plain and Metallised Polypropylene mixed, X2, DC Link, IGBT Snubber, Fan Motor Capacitor, CDI, Horn Capacitor etc IS: How do you ensure a cost effective delivery of components with latest technology? We have scaled up our manufacturing capacity to a Global scale to be internationally competitive in prices. We are doing continual improvement in business processes, leading to benchmark yields. 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 27

30. IS: How do you think technology has played a significant role in the development and integration of electronic components? We have a vision to be the global benchmark in components. In one production line, the Inductive line, we have already reached that level with yields in excess of 98%. Whereas, in the other line, the Non Inductive line, we are working to achieve yields in excess of 99% that will also be a global benchmark Technological trends in electronic components is driven by the technological trends in equipment. In equipment we see a drive towards smaller sizes and energy efficiency as can be seen in Variable Frequency Drives and Inverter technology. This has led to the trend over the last few years in Electronic Components of ‘ ‘ IS: What were the obstacles your company went through and how did you overcome it? There were absolutely no obstacles to the process as all of us stakeholders, non-executives and the executives on the line knew that we were working to improve the environment. The future of manufacturing is technology. The next generation of manufacturing champions will come form those companies that use brain power, not labour, to drive their innovations IS: According to you, what is the future of the electronic components industry? ‘ ‘ The future of the electronic components industry would be growing at an even faster pace due to the advent of Industry 4.0-AI, IOT, Cloud Computing and Cognitive Computing IS: What are your company’s future plans? Deki has been monitoring the turnover from new products. As against a target of >15%, Deki has many times achieved as high as 40% in some years. In 1998 we were a predominant consumer electronics company. At that time our big customers were players like Sony, LG, BPL, Onida, Videocon etc. By 2015/16 we had developed into a lighting company with about 70% share of our sale being in lighting. That was when India used to produce about 400 mn CFL’s every year. a) Miniaturization b) Working at High Frequencies c) Development of IC’s with integrated functions where in the need for passive components is reduced IS: How does your company mitigate the environmental concerns? At Deki we generate 2 types of wastes From 2019/20 we will be becoming a predominant industrial company with more than 50% share of sale in this segment. This can only happen if you keep on developing new products which we have been doing successfully. In addition we have formed some JV’s in the area of electric chargers for two and three wheeler. The chargers are already being used in some electric bikes operating in Bangalore and Chennai. We've pursued a strategy of diversification, forming JVs with competent, value based passionate partners in the field of Electric mobility- manufacturing smart electric chargers and drives for light electric vehicles. 1) E-waste 2) Waste Due to production process As far as e-waste is concerned it is very small. LED bulbs, tubelights, desktops, laptops etc. This is given to the registered recycler. As far as waste in the process is concerned, Deki has done some unique work. The waste powder epoxy which was earlier being sent to the landfill is now 100% converted into bricks. This technology has been copied by a South African company too. 28 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

31. AD

32. MOST ADMIRED ELECTRONIC PROVIDERS TO WATCH IN 2020 THE COMPONENT Elektronika A Trusted Partner of Indian Electronics Industry T new technological revolution and modernization drive in the IT industry. Companies in the market continue to integrate advanced electronics to make their products smarter, safer, efficient, and connected. he electronics industry is an emerging high-tech industry. It plays a vital role in the model from kitting and consolidation to design and further into offering solutions. Subsequently, its efforts led to uphold agreements with world class brands like Philips India and Keltron India, and soon, became apparent as one of the top Philips component distributors. with more than twelve thousand plus lines, BOM handling value engineering PPV. It offers program, vendor managed inventory for key OEMs, consolidation strength on active, passive and electro- mechanical components, annual contracts, scheduled orders, and buffer stock facility. Today, being known widespread as a distributor, Elektronika is recognized as one of the most respected and innovative solution provider in the Electronics Industry. It has astonishing 75 lines such as NXP, Microchip, Vishay, Toshiba, Rohm, TDK, Epcos, and Nexperia. Also, it has partnered with Ween, Power Integration, Royal Ohms, Walsin, Samwha, Koshin, TE Connectivity and many others. With a broad product range and high stock availability, Elektronika offers easy ordering, same-day dispatch and fast, reliable delivery, backed by industry expertise and technical support. With millions of electronic parts available from around the world, finding the right part, in stock, and for the right price can be difficult. Elektronika Sales Pvt. Ltd is a leading multi-channel industrial and electronics distributor with enhanced designs, technology, and driving dynamics. Established in the year 1979, and headquartered in Chennai, the company is an award-winning, authorized electronic component distributor. Living the Ideals Discipline, Commitment, and Business Ethics is what defines Sunil Hasija, the Founder of Elektronika Sales Pvt. Ltd. Mr. Sunil’s elder brother Sudhir Hasija has always been his inspiration and has followed his passion to grow bigger through hard work and establish good business relations. Elektronika owns a design centre in Chennai with a highly qualified R&D Team. It has installed sales offices across India’s prominent cities like Bangalore, Hyderabad, Pune, Mumbai, Delhi, Baroda. Most notably, it has overseas office in Hong Kong and Singapore. The organization manages a workforce of nearly 150 employees professed in the field of Sales, Marketing, Customer Support, Product Support, Finance, and Logistics. Exhibiting a Remarkable Journey It was the time when Elektronika was in its nascent stages and the black & white television manufacturing industry was flourishing. And that’s when it proved to be the turning point and the organization set out on a remarkable journey. Thus, kitting and consolidation was initiated for several manufacturing brands. He motivates his team by providing incentives for receiving customer and supplier appreciation. Mr. Sunil appreciates his teams’ dedication and supports it by providing various training programs. He gives them opportunities to attend overseas supplier meets and appreciating them during Annual Sales Meets, Annual Supplier Meets, and Kick-off Meets. Product Offerings With the surging demand in Automotive and IOT segments, Elektronika moved its business Elektronika has an inventory base 30 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

33. Customer Focused Distribution Elektronika’s products range caters to over 3000 customers from various segments like Automotive, Industrial, Metering, IOT, Lighting and Power, Computing, Telecom, EMS It offers products by analysing the trending and future market attributes, new synthesis, and develops solutions that could satisfy market essentials. It attempts to maximize its ability to deliver the best possible solution, and always responds with a sense of urgency. Moreover, the organization strives to develop long-term customer relationships by consistently delivering quality, innovation and business values that serve the customer’s expectations. The quality policy is to delight the customer by providing quality service through professional selling procedures with most reliable operational systems. Sunil Hasija Founder Optimizing Future Business Plans The products it offers undergo stringent quality process. The process involves several levels of quality check, document verification, bar coding process which finally moves the product to the location controlled warehouse. Over the last 10 years Elektronika has expanded its customer base in Automotive, Industrial and IOT Segments. The new investments reiterates its commitment towards building plans for further mergers and acquisitions to establish a global footprint. Mr. Hasija strongly believes, “we will be reaching INR500 Cr by March 2019 and will attain a turnover of INR1,000 Cr by 2022.” Apart from expansion in the next five years, Mr.Hasija aims to contribute the raised funds to charities like Old Age Homes and provide free education to rural children. Supply chain management forms an integral part of Elektronika’s products’ effectiveness and business offerings to vendors. Elektronika has incorporated all the areas of freight forwarding including import warehousing, stock movement, order processing, packaging, and delivery anywhere within its operating territory Racking up Commendable Awards To know more, visit elektronikasales.com For the past 15 years Elektronika has received authorized distributorship of 75 global brands. The organization, for its great customer service system and excellent performance, has been bestowed with several awards. In 2018 Vishay, the American manufacturer, awarded Elektroinka with the most prestigious award ‘Golden partner Award’. Similarly, Microchip and NXP awarded Elektroinka’s Field Application Engineer team(FAE) in 2018 for their Design In and Design Win efforts and engagement with customers to drive business growth. 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 31

34. Networks Hilink Securing Your Digital World Hitesh Mehta Director 32 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

35. Networks Hilink Securing Your Digital World INTERVIEW WITH INSIGHTS SUCCESS N technology issue. The reality is that there is no miracle solution or cure to security that might be compromised. Instead, the goal is to have systems in place that empower you to react quickly and mitigate it before it wreaks havoc. Hilink Networks and their Mega Services: etwork security is not just a Team Hilink is endlessly taking the efforts to explore the new horizons and majorly focuses on the Enterprise networking segment which includes switching, routing, and wireless networks. It is looking forward to collaborative solutions and the new portfolio of Meraki. In the past two years, Hilink Networks successfully held the top first & second positions in the category A of highest sales in Cisco SMB conquests for Race to Rio, Spain, London, Africa, New Zealand and more. The company is offers services such as SME Networking- Active & Passive, Enterprise Switching & Routing, Integrated Data Security – Unified Threat Management, Remote Data Centre Management & Control. Hilink has consolidated its competency in meeting any challenge which has faced by the customers pertaining to network design and planning. Hilink Networks has emerged as an important player in the systems integration and network security solutions business. Their network security verticals are encountering and neutralising threats across the organizations by working along with international organisations such as the Cisco, and local agencies in many countries as well. The major portfolio consists of Cisco, Switching/Networking Pre-Installation Phase being a significant part of every networking solution, the company’s consultants visit customer site and evaluate their network architecture. Hilink also has the outline cost and time frames that are completed by Implementation, Support & Maintenance. The technical team provides networking and security installation at customer end to execute the project. In 1995, Hilink Networks as a company was formed with a mission to provide innovative yet cost-effective solutions to the ever growing needs of the market. It started off by providing end-to-end Data and Voice Communication solution, in LAN, WAN Environment. In an interview with Insights Success, the team at Hilink Networks discusses the unique offerings and the challenging journey of the organization. Hilink is a Cisco certified Premier Partner. As the industry of IT Networking is booming, there is a great demand for capable partners. Hence, to meet these requirements, the company is trying its best to serve customers by capturing the niche segment in the Cisco portfolio of products and services. What are the key attributes that helped the company to overcome the challenges? Initially, the company came across a lot of hurdles in 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 33

36. ABOUT THE LEADER Hitesh Mehta, Director of Hilink Networks, firmly believes in taking care of small things which can make their diligent employees feel a sense of belongingness and helps them to perform their best in the workplace. Secondly, he also believes that it is very important to take innovative moves which sound unique from the competitor and provide the employees to perform with alternative solutions that help them to think alike and slowly adapt to handle the issues on their own. relationship between the company and the goodwill in the market through their references. What would you advice the emerging startups and entrepreneurs in the industry? Hitesh strongly understands that the results cannot be perceived in a single day, but by day-to-day productivity. Managing the finance is the major part for him as a sole entrepreneur. For improving the skills of employees, Hitesh strategises meetings and gives his advisory words over the motivational calls that are guided by eminent personalities in the IT industry. To Lead People, We Need to Walk Behind Them. Leadership is a position where you have to stick to the calmness and work hard for the solutions than debating over the complications. Leadership holds the quality of a good decision maker and also being stubborn in approaching the clients. “In today’s time we all are facing the competition in our routine but cutting down the competition through efficient techniques is what Hitesh believes on, as a Leader. Being a good decision maker is really crucial for tackling the day to day business scenarios,” asserts Hitesh. Guiding others in a similar manner will inspire the team to take their own decisions for the betterment of the business. taking the distribution of brands like 3com, Aten, Molex, etc. and then distinguishing from the competitive IT market and targeting the Cisco product portfolio. In the beginning, lack of staff expertise and lack of finance were also a major challenge faced by them. When life puts in tough situation Business is all about risks and challenges, but in between, the flavor of enthusiasm is the one that keeps on invigorating to give the major contribution on the business desk. While handling day-to-day business issues, there are many challenges that are required to be thrived over by encouraging the staff through the words of motivation and managing their welfare affairs. The company is continuously adapting to the market situation and innovation which is the most highlighting section to be believed if one is dealing with the business market. Hitesh believes that one should hold the absolute knowledge of the industry which has to be dedicatedly focused and never taken for granted. Winning over the Satisfaction from Clients of Hilink Ensuring that the customer is satisfied with the IT solution that they are seeking for is very important for the company as it has now successfully built a strong 34 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

38. MOST ADMIRED ELECTRONIC PROVIDERS TO WATCH IN 2020 THE COMPONENT K-LITE Industries Designing and Developing Architectural Luminaires for the Greater Good of Environment T with dynamic trends. People have moved from choosing conventional wooden furnishing to selecting electic decor designs keeping in mind the comfort, luxury trends, spacing and other needs of modern-day lifestyles. he home decor and commercial spaces have been undergoing a transformation lighting poles to Russia, Dubai, USA, UK, Saudi Arabia, Sri Lanka, Maldives, Vietnam and Tanzania. Equipped with exclusive infrastructure facilities, in the years to come, K-LITE is aiming to reach out the greater export market. Forty Years of Creations/ Creating Alive and Iconic Artworks organization offers products that keep pace with latest fashion, and trends. The luminaires it manufactures reflect efficiency, uniformity, and extended service life. K-Lite luminaires are recognised for its highest grade of manufacture and valued products in the market. The products are manufactured using high- end designs and enhanced software. To create high quality fixture design and product layout, a 3-dimensional CAD software is used. The fixture and the drivers are designed to provide value technology that ideally suit the Indian conditions. Innovative lights is one of the heralded waves of customers placing products and designs at the forefront of decor. In fact, now lighting is as well planned as the home design itself. Decorative lights can instantly make your living room or a commercial space feel grand and dressed up. Whereas, installing a chandelier or even accent lights is a simple, yet surefire way to liven up your living room. K-Lite is a manufacturer of indoor and outdoor luminaires, and lighting poles of various categories serving the commercial and home decor spaces for over forty years. The Transformational Leaders K-Lite caters to multifarious designs ranging from Outdoor Luminaires, Bollards, Flood Lights, Landscape Luminaires, Bulk Head Luminaires, and In-Ground Luminaires. They also design and manufacture Path Finders, Under Water Luminaires, Street Lights, and Area Lights. Each object is the result of an original contemporary design, curated, conceived, and created by talented designers. The foundations of K-LITE were laid in 1977 by the Founder and CEO Mr. Dilip Kumbhat. Under his leadership with a steady growth and development, K-Lite has taken great strides in enterprise management, quality enhancement, and technology innovation. A distinguished organization that designs and manufactures such decorative luminaires is K-LITE. Staying trueto its brand ethos, K-Lite has been delivering strong value to customers and is gearing up to conquer the years to come. He is passionate about innovation, entrepreneurship, business transformation and values environmental concerns. It is remarkably recognized to serve avant-garde collection and artisanal know-how. K-Lite Industries is an ISO certified company with pan India presence and headquartered in Chennai. Besides expertise in custom built luminaires, the organization offers an exclusive range of outdoor luminaire as a standing testimony of its commitment to innovation, quality, durability, and proven performance. Mr. Kumbhat says, “the essence of lighting is one of the most important things in our lives. At K-Lite we are passionate about creating a distinctive atmosphere”. He further adds, “it improves the quality of life in the cities The creative lighting designs are refined in aesthetics with classical, industrial and contemporary styles. The K-Lite has established its global footprint in early 90’s exporting different luminaires and decorative 36 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

39. and towns by exploring the many potential facets of lighting that supports the wellbeing and safety of all”. Mrs. Sharmila Kumbhat, Director has played a constructive role in building K-LITE the way it is today. Her zest to achieve perfection in design and quality has enabled the company to place itself as one of the premier lighting brands at the global level. She was conferred the ‘Best young entrepreneur’ in 1996 bestowed by the Government of Tamil Nadu. Also, she has been ranked the first position in Fashion Designing at the state level competition. Mrs. Sharmila brings her experience to the organization of working at Metal Craft, Chennai in manufacturing processes at national and international levels. Mrs. Sharmila is an interior designer by profession and a dynamic entrepreneur by choice, and commitment. Inspired by her father Mr. Dilip Kumbhat, she constantly focuses on energy conservation and innovation. Development Experts Sharmila Kumbhat Director K-LITE encompasses diligent and knowledgeable professionals skilled in their respective fields. The professional staff enables K-LITE to manufacture a wide range of products in shortest time. The organization is equipped with an illumination laboratory that assures technical excellence of the products. Green Solutions and Smart Technology K-Lite industries is an environment friendly manufacturer that strives to work in a way that may efficiently reduce power consumption and the consequent Co2 emission . K-Lite recognised the importance of achieving the mandatory requirements prescribed under energy performance standards. Upcoming smart city concepts, smart lighting and green building resulted in establishing a separate wing to adopt and research on these environment friendly and energy efficient solutions. Since then, the products are designed integrating smart and sustainable LED technology that offers durability with optimal light, and less energy consumption. Through this innovative approach K- LITE aims to achieve the objective, ‘Clean Lighting for a Greener World’. 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 37

40. Interview with Insights Success A Principal Manufacturer of Electrical Transformer Laminations & Cores POWER COMPONENTS T IS: Kindly share your Vision and Mission of your organization. he electricity has developed as a major part of a life and life without electricity is a thing that can’t be imagined. Industries indisputably need constant supply of electricity and certainly need transformer for ducking voltage instabilities and malfunctions caused by some machines due to voltage problems. A transformer is a solution for all these glitches and it has the potential to fix it. distribution projects (Engineering, Procurement and Construction) across India in 4 states. We also provide green solar power to several industry with PPAs with private industry of about 3 MW on rooftops. The Vision of KRYFS is to be a globally recognized player in whichever products or services that we offer to the market, leading to growth and prosperity of all our stakeholders (shareholders, employees, customers, suppliers and community) KRYFS has a strategic investment from Toyota Tsusho Corporation, Japan, a US$ 80 Billion sister company of Toyota Motors. KRYFS is the only company in this sector to have this privilege. Our Mission is to achieve scale and excellence in everything KRYFS offers to the market, by providing optimal quality, great value and delightful service to our customers. KRYFS Power Components is a renowned name as manufactures of transformer laminations and cores. We at Insights Success are delighted to introduce you to Saif F Qureishi, the Chief Executive Officer and Managing Director at KRYFS. The outset of the leader’s and entire team's efforts is dedicated to achieve overall business environment development and sustainability. IS: What kind of solutions/services/products does your company offer at par with the current industry standards? IS: Kindly brief us about the company. KRYFS Power Components Ltd is India’s largest manufacturer of transformer lamination and core and the world’s second largest. KRYFS also makes transformers upto 10 MVA, 33 KV class, the largest manufacturer of transformer tanks and is engaged in Power We were one of the first companies to introduce “step lap lamination” in India, which actually reduced the No Load Loss of transformers by 6 to 8%, without any additional cost. We were conferred with the Assocham Innovation award for this innovation Now it is an industry standard in the Following excerpt is the highlight of the interview: 38 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

41. ABOUT THE LEADER Saif F Qureishi the Chief Executive Officer and Managing Director at KRYFS, and his father F.B.Qureishi co-founded KRYFS in December 1992 with very little capital. His father F.B.Qureishi (fondly known as FBQ) ran a very small manufacturing unit in Mumbai, making small electrical equipments. However the unit was not doing too well. Saif F Qureishi Chief Executive Officer & MD When Mr. Qureishi graduated from IIM Bangalore, and decided to be an entrepreneur, his father decided to close down that business and support him in the business that Mr. Qureishi proposed to set up. His father handled a very critical and important portfolio in the company, finance, and that left him free to grow and expand the business in the early days. His father passed away in May 2015, after a long and illustrious career in this sector. Mr. Qureishi has been associated with various industry organizations like IEEMA, ITMA, CII and IIMBAA as a part of his professional journey and has changed the lamination industry which was dependent mostly on secondary CRGO (raw material) to Prime CRGO. He claims, today, KRYFS is not only the preferred supplier to most of the large and prestigious transformer manufacturers in India and abroad, but also a preferred customer for most of the CRGO mills around the world. As CRGO electrical steel is a material manufactured by only a handful of countries around the world, it is imperative to have a good relationship and a constant supply of raw material to be successful in this business. 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 39

42. transformer industry to use “step lap laminations”. robust, competent and committed team of people. Ultimately it is the people who make an organization. KRYFS is a value driven company always putting values above business. We have our enumerated 7 H values of Honesty, Humility, Helpful nature, Humanitarian approach, Hardwork, Happy outlook and Hamesha Kaizen (Always improving). We start every meeting at KRYFS by discussing one of the 7 H values for 5 to 10 minutes and thereafter go on the agenda of the meeting. industry is satisfactory from a demand perspective but gloomy from a cash flow perspective. Besides, KRYFS is the only company to offer both tanks and transformer laminations upto 765 KV class of transformers which are the highest rating of commercially produced transformers in the country. In fact, KRYFS is the only company in the world to offer both these products to the transformer manufacturer. IS: Brief us about the company’s future perspectives? We intend to pay greater attention to solar rooftop business along with energy storage (batteries) while also exploring the applications of IIOT (Industrial Internet of Things), AI (Artificial Intelligence) and ML (Machine Learning) in the electrical equipments industry to make the equipments more predictable and the supply more robust. ‘ ‘ ‘ ‘ Currently with the various schemes of the government like DDUGVY, IPDS, Saubhagya, the demand for electrical equipment is good. However the financial situation of most companies in the electrical industry is not very sound. This is because the end customer- the state utilities- are not in good financial health and this condition will obviously be passed on down the food chain. IS: What fascinates you most about the electrical industry? IS: What are your views regarding the current scenario of the industry? What fascinates me is that the electrical industry in totality, is contributing to the country’s development and progress. As one is aware that nothing is possible without electricity today and therefore India is fortunate that our electrical industry is well developed and we have sufficient supply of world class electrical equipments in the country. IS: Please share a quote that best describes your company. Our 7 H value, “Hamesha Kaizen” (always improving) best describes KRYFS. There is no end to improvement and if a company has a mission of “always improving”, one can never be obsolete or out of business. All businesses which have had a long run can be case studies to prove that organizations that are constantly improving, ultimately survive the tough times and thrive in good times. th IS: Kindly mention the awards and accolades? We have received several awards from Engineering export promotion council for exports, for 6 consecutive years, the Asscocham innovation award, the India’s small giant’s awards and several other awards which are too many to list here. Further intense competition from Chinese players (who somehow have access to supply electrical equipments to India, while we don’t have the same access to Chinese market) has a severe pressure on margins. Also the tightening of fund availability by the banking industry has created a cash crunch in the electrical industry, like in all other industries. IS: What were the major challenges the company faced during its growth? Like any growing organization, the biggest challenge is building a Thus, I would say the current scenario in the electrical equipment 40 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

44. MOST ADMIRED ELECTRONIC PROVIDERS TO WATCH IN 2020 THE COMPONENT RamaKrishna Electro Components Catering the Business Needs with Impressive Services W and form the base of multiple industries. The Indian semiconductor industry, in particular, offers high growth potential areas as the industries which source semiconductors as inputs are themselves witnessing high demand. The end-use industries such as mobile devices, telecommunication equipment, information technology, office automation (IT & OA), industrial machinery, automobiles and several other industries have applications for computing in some form or other and thereby necessarily have a growing demand for semiconductors. Now with the concept of the Internet of Things (IoT) picking up momentum, the next generation of interconnected devices would further increase the demand for intelligent computing, thereby creating sustainable demand for semiconductors. hile we may not realize it, electronic components are a part of our daily life industry, the official franchise stood out as the company’s biggest competition. After liberalization, the markets became more structured and imports more systematic. The effect was seen in the form of a gradual decrease in obstacles and levelling of competition. routine involved selling electronic kits purchased from importers, for which he had to travel, to and fro, every day from Sonipat to Lajpat Rai market in Delhi. It took time, but he created a niche for himself and worked on low margins until he became the distributor of leading semiconductor companies in India. RamaKrishnaElectro Components, today, is a leading electronics components distributor providing quality components, design support & supply chain management support to original equipment manufacturers (“OEM”), original design manufacturers (“ODM”) and electronics manufacturing services (“EMS”) in India. The company is a member of India Electronics & Semiconductor Association and has its business model based onOEM, Retail, Kitting, and IDH. His hard work and quick understanding of things, sharp calculations and strategic mindset put him in the top bracket of regional players who know the art to position and sell. He also had the vision to develop the comradeship in the industry which led him to be a successful businessman of today’s world with $100mill T/O today. His son Shivang Luthra, the Managing Director of the company, is a young turf who is well-read and groomed. He has similar wisdom and foresight as his father and is the torchbearer of REC now. His dynamic nature has infused new blood, ethos and mindset in REC’s team and he wants to see REC to a new pinnacle in the next 5-6 years. REC works closely with its suppliers to align technical, commercial and supply chain support to customers to become their valuable long term partner in their growth, supported by a team of professional engineers aimed at helping customers to get operational efficiency and cost- effectiveness to their products. Sensing and catering to this growing sector since 1982 is M/S RamaKrishna Electro Components Pvt. Ltd.(REC). An ISO9001:2015 and D&B Certified company, it registered a turnover of 98 m$ in the last financial year. It also has warehouses in India, Singapore and Hong Kong. Handling Growth and Technology From Humble Beginnings to Leading Lights Team REC believes that to fulfill the next demand wave for social, comfort, environment and continuous growth, technology needs to keep changing and companies need to upgrade. In up-gradation of technology, electronics components Mr. Satish Luthra, the Chairman, started his entrepreneurial journey in a very humble way from a small town of Sonipat. Initially, his work Making a Mark When the company set its foot in the 42 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

45. Satish Luthra Chairman Shivang Luthra MD per cent. RamaKrishna Electro Components plans to leverage this growth wave. REC plans to strengthen its base and expand vertically and in parallel. Our mission is to become the most preferred electronics components and solution provider to the industry. ‘ ‘ play a major role in the form of integrated multiple features, small in size, low power consumption, high-reliability demand etc. They believe that REC has a good ecosystem which is in-tune with the latest and most updated technology. ‘ ‘ REC is exploring a new sky of solutions which shall complement its existing strengths, Most importantly in-house R& D is strengthened as technical competence helps to position customized solutions and do the troubleshooting as well. Mr Satish Luthra adds, “We continue to grow and stay in-sync with our suppliers & customers through our application support team in parallel with sales, seminars & exhibitions etc. We are here to do business to inspire and impact all the associated people including employees, suppliers, customers and business associates positively.” The Path Ahead According to multiple studies and reports from IESA/ ASSOCHAM/ NOVONOUS etc. semiconductor industry is estimated to grow around at a Compound Annual Growth Rate (CAGR) more than 30 2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 43

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