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basic brand channel process n.
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  1. Basic Brand Channel Process © Frederick Harris, 2013. All rights reserved.

  2. Audiences Have Always Self-Organized Around News From the agoras of ancient Greece to water coolers in modern offices, audiences selforganize around news. Self organization means predictiveopportunities with news based social commerce.

  3. Almost Infinite Variability Means Independent Audiences Can Aggregate Around Almost Any News Topic • Not All The Channels Are Necessarily Used • Testing Over Time Discloses What Works And Does Not Work

  4. A Thousand Or So NewsPod Brand Channels Also Makes It Feasible To Break Down Hundreds Of Stand-Alone News Pods Into A Few Stand Alone Theme Channels Examples:- starbucks.worldpod.com chevron.earthpod.com allstate.weatherpod.com newyork.citypod.com yankees.sportspod.com

  5. The Syndicast Test Model Without Commiting To White Labels Or Diluting The Primary Brand Not A White Label. But A Proof Of Concept Test Phase