MBA-Marketing Management

1. Half Banner MBA - Marketing Management Hook statement Deepen your understanding of consumer behavior, get fluent in the language of brands and buyers, and get ready to lead tomorrow’s brand revolutions with an MBA in Marketing Management at Indira University! Course Summary(On the right) Study Mode Full Time Duration 2 Years Commencement July 2025 Assessment Semester Location Indira University, Wakad, Pune Overview The Master of Business Administration (MBA) in Marketing Management is a strategically designed program that offers an in-depth exploration of modern marketing concepts, consumer behavior, and brand management. It builds a strong foundation in key areas such as market research, advertising, digital marketing, and strategic brand management. With a curriculum that balances analytical thinking and creative problem-solving, students learn to decode market patterns, design impactful campaigns, and craft compelling brand narratives. The course encourages students to engage with real-world business challenges, equipping them with the skills to thrive in fast-paced, customer-centric industries. As Indira School of Business Pune MBA program progresses, it delves into specialized areas like international marketing, retail analysis, customer relationship management, and integrated communication strategies. These modules are tailored to help students analyze consumer insights, manage brand equity, and develop sustainable marketing solutions. From building product strategies to leveraging digital platforms, the course ensures a 360-degree understanding of the marketing landscape. The MBA in Marketing Management empowers students to lead with creativity, backed by data and strategy.

2. Why pursue an MBA - MarketingManagement with Indira University? 1. Legacy of Excellence With over 30 years of experience in delivering top-tier management education, Indira University has built a legacy of excellence. Our commitment to providing high-quality academic programs has earned us a reputation for shaping leaders who excel in several fields and contribute significantly to industry growth. 2. Industry-Aligned Curriculum Our curriculum is designed based on valuable inputs from industry veterans and academic leaders from various sectors. By incorporating the latest trends and best practices, we equip students with the knowledge and skills required to thrive in the dynamic business landscape and meet evolving industry needs. 3. In-demand skills We focus on equipping students with certifications that enhance their employability by covering in-demand skills across various industries. These certifications equip our students to learn new skills, enhance existing ones, and adapt to the evolving demands of the corporate world. Upon building these competencies, the students gain a competitive edge and perform brilliantly in different management domains. 4. Experienced Faculty The faculty at Indira Business School, Pune comprises over 60% Ph.D. holders, blending academic scholars with seasoned industry professionals. This unique combination of expertise ensures that students receive both theoretical knowledge and practical insights, empowering them to excel in the business world with a well-rounded educational experience. 5.Strong Industry Connect We provide students with ample opportunities to interact with industry experts from fields such as consulting, banking, FMCG, consumer durables, retail, financial services, real estate, and more. Through guest lectures, workshops, and networking events, our students gain meaningful insights and build connections that enhance their professional growth.

3. 6. Practical Exposure & Placements Indira University offers students the opportunity to engage in live projects, bridging the gap between theory and practice. This hands-on experience not only enriches their learning but also enhances their future job prospects. Moreover, with over 500 recruiters from diverse sectors, we offer strong placement support through campus placements, summer internships, and live project opportunities, ensuring students have access to a wide range of career options. Testimonials “The challenging coursework, combined with the support of dedicated professors and a vibrant campus community, has shaped me into a more confident and driven individual. Through engaging in extracurricular activities, such as volunteering and leadership roles in clubs, I’ve developed essential life skills, including communication, problem-solving, and time management." - Akanksha Wagdarikar (Patil), HR Generalist , Varroc Polymers “The two years I spent there were nothing short of transformative. The institute provided me with unparalleled exposure, whether it was participating in cultural events, hosting programs, networking with industry experts, or preparing for placements. It was here that I discovered my true potential by stepping out of my comfort zone and embracing every opportunity that came my way. I landed a job in a company I never thought of. Reflecting on my time at Indira, I can confidently say it was an amazing experience.” - Ayushi Shah, Customer Associate, Neilsen IQ “What I loved the most about my college experience was the vibrant and diverse community of students and faculty. The interactions and friendships I formed enriched my learning journey and provided a supportive environment for personal and academic growth. Additionally, the opportunities for extracurricular activities, cultural events, and leadership development made my college experience memorable and fulfilling.” - Shweta Pathak, Associate Consultant-Business Analyst, Infosys

4. Career Opportunities Overview MBA Marketing professionals develop plans to enhance the sales and revenue of the products and services of a company. Their target is to increase the company’s market share, brand value, customer engagement, etc. They create advertising campaigns, manage pricing, and execute marketing strategies. MBA Marketing managers help businesses to build a strong reputation and grow their customer base. Career Options The career opportunities for Marketing Management MBA students include: ● Marketing Manager ● Brand Manager ● Product Manager ● Market Research Analyst ● Sales Manager ● Advertising Manager ● Public Relations Manager ● Usage and Revenue Manager ● Content Marketing Manager ● Social Media Manager ● Digital Marketing Manager ● Business Development Manager ● Media Planner ● Customer Relationship Manager ● Retail Manager Placement Stats Data Awaited

5. Top Recruiters Put logos of: Juspay Federal Bank BNY FIS Global Deloitte Kohler Tata Power Tata Technologies PWC Nestle Mondelez Haldirams Atlas Copco Saint Gobain ICICI Bank Airtel Zepto Neilson IQ HDFC bank LTI Mind Tree Godrej Properties Lodha Philips ANZ Global Bajaj Group Ameriprice Financials Recruiter (HR) testimonials Data Awaited Learning Experience Overview At Indira University, the MBA program goes beyond traditional academics, offering an immersive learning experience tailored to industry needs. The curriculum seamlessly integrates theoretical concepts with practical applications, allowing students to work on live projects, participate in internships, and tackle entrepreneurial challenges.

6. Under the guidance of experienced faculty and industry experts, students develop both technical and soft skills, equipping them to excel in the dynamic global business environment. We provide a platform for innovation, growth, and learning, helping students build a solid foundation for a successful and fulfilling career. Curriculum Data sent to Dominix (Program Structure) in a separate sheet. Pedagogy and Learning Methodology At Indira University, our academic approach is designed to provide students with practical, real- world experience and deep learning. We utilize the Case Study Method and Role Plays to encourage critical thinking and problem-solving. Workshops, Seminars, and Guest Sessions offer insights from industry experts, while Certifications and MOOCs enhance skill development. Live Projects and Internships bridge the gap between theory and practice. Our Flipped Classroom model promotes active learning, and Peer Learning encourages collaboration. We emphasize Research-Based Learning and offer an Immersion Program for hands-on industry exposure, supported by Collaborative Assignments for teamwork skills. ● Case Study Method ● Role Plays and Simulations ● Workshops, Seminars, Guest Sessions, and Industry Speak ● Certifications ● MOOCs ● Live Projects and Internships ● Flipped Classroom ● Peer Learning ● Research-Based Learning ● Immersion Program ● Collaborative Assignments Industry Immersion At the School of Business, industry immersion is not just an activity, it’s a commitment to preparing students for the evolving world of work. Through dynamic and hands-on engagements, students gain exposure to real-time business scenarios, market challenges, and strategic decision-making. 1. Future Leader Development Program

7. A transformational journey crafted to shape the business leaders of tomorrow! This program is enriched by the presence of industry stalwarts and thought leaders who bring real-world perspectives into the classroom. Through leadership workshops, strategic simulations, and interactive sessions, students explore the essence of executive presence, strategic thinking, and decision-making under pressure. It’s more than a program, it’s a leadership mindset in motion. 2. Industry and Company Analysis Initiative This immersive program brings students closer to the real workings of business ecosystems. Through structured company analysis, sector research, and live case evaluations, students gain a practical understanding of industry trends, strategic responses, and business competitiveness, bridging theory with market realities. 3. Marketing Excellence Summit A power-packed event featuring top marketing minds and brand innovators. Students engage in live case discussions, market simulation games, and panel talks that deepen their understanding of customer psychology, digital trends, and brand building. 4. World Education Congress Participation in the World Education Congress provides our students and faculty with a global lens on higher education trends, innovation in pedagogy, and evolving expectations of industry- academia collaboration. 5. World HRD Congress This is where the HR pulse of the world beats louder. From AI in HR to emotional quotient in leadership, students gain access to future-of-work dialogues, emerging people practices, and global talent trends, all under one roof. 6. HR Excellence Summit The summit brings together HR leaders, thinkers, and practitioners for meaningful conversations on employee experience, diversity, equity & inclusion, and organizational development, learning directly from the leaders who shape the people powering today’s workplaces. Exposure Trips At Indira University, students participate in industrial visits that offer a blend of learning and enjoyment. These excursions take them to prominent industrial sites and heritage locations, providing first-hand exposure to diverse cultures and industries. Such experiences offer valuable insights that enhance their overall academic journey.

8. 1. International Business Exposure Program (IBEP) – Dubai, UAE At the School of Business, we believe that real learning often begins where the classroom ends. The International Business Exposure Program (IBEP) to Dubai is designed to give students firsthand experience of global markets, corporate cultures, and cross-cultural business dynamics. From industry visits to networking with global professionals, IBEP blends academic excellence with cultural exploration. Students gain deep insights into international trade, logistics, innovation hubs, and business strategy, all while experiencing the vibrant economy and culture of the UAE. Key Highlights: ● Industry tours of leading multinational companies ● Academic sessions hosted by reputed global universities ● Masterclasses with international experts ● Exposure to business practices in logistics, finance, and retail ● Cultural immersion through heritage visits and city exploration ● Networking opportunities in a global business setting ● Integration of classroom learning with real-world business contexts 2. National Business Exposure Program (NBEP) – Goa, India The National Business Exposure Program in Goa is designed to offer students a rich mix of business insight and cultural immersion within the national context. Set against the vibrant backdrop of Goa, this annual journey merges professional learning with personal exploration. From exclusive industry visits to expert sessions and local networking opportunities, NBEP encourages students to develop critical thinking, communication skills, and business acumen while enjoying the dynamic energy of one of India’s most vibrant destinations. Key Highlights: ● Exclusive industry visits ● Expert-led insights ● Strategic networking ● Cultural exploration ● Beach leisure time ● Practical business skills ● Memorable adventures How to Apply? Overview

9. The application process at Indira University is straightforward and easy to follow. Each step, from filling out the form to final submission, is clearly outlined to provide applicants with a seamless admission experience across all programs. Eligibility Here is Indira University Pune Admission Eligibility for MBA - Marketing Management: Minimum 50% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream from a UGC-approved University or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only) And Non-zero score in the following National Level Test conducted by an apex testing body: IUCET(PG) / CAT 2024/ / MAT 2025/ CMAT 2025/ XAT 2025/ ATMA 2025 /MAH MBA CET 2025 / CUET PG / All State CET Admission Process Here is Indira University Admission Process for MBA - Marketing Management: Step 1: Meet the Eligibility Criteria Applicants must meet the eligibility criteria (mentioned above) Step 2: Fill out the Application Form Applicants must fill out the online application form on Indira University’s or the School’s official website. Step 3: Pay the Application Fee A non-refundable application fee of Rs 1000 must be paid online at the time of application submission.

10. Step 4: Take the Relevant Entrance Examination Take “Indira University Common Entrance Test” – IUCET (PG). Alternatively, you can also take one of the relevant National Level Tests conducted by an apex testing body. (As given in the table below) Step 5: Appear in Group Discussion and Personal Interview (GD/PI): MBA applicants should appear in the Group Discussion (GD) and/or Personal Interview. Step 6: Check the Merit List The merit list will be based on the components as indicated below. Sr. No. Component Weightage 1. Score in Common Entrance tests (IUCET (PG)/ CAT / MAT/ XAT / ATMA / CMAT / GMAT / All State CET / MAH-CET) 35% 2. Score in Academic Performance 15% 3. GD and/or PI 45% 4. Participation in Sports, Extracurricular Activities, Academic Diversity & Gender Diversity 05% *Students having more than 1 year of relevant experience after the completion of graduation may be eligible for 5% grace marks Step 7: Receive the Admission Offer Letter Candidates who qualify through the merit list will receive an admission offer letter. Step 8: Admission, Acceptance, and Confirmation Qualified candidates must confirm their admission by paying the first instalment of fees. Submit original documents (educational qualifications, ID proof, etc.) for verification.

11. Step 9: Course Commencement Classes will begin in July 2025. An orientation program will be conducted for new students to familiarize them with the academic structure, available resources, and faculty. Scholarships At Indira University, we believe that education must be within everyone's reach. To support this vision, we offer a variety of scholarships to students experiencing financial difficulties. These scholarships aim to remove economic barriers, allowing talented students to follow their academic dreams without limitations and focus on building their future.