Real Estate and Scent Marketing: How Smelling Right Matters

1. Real Estate and Scent Marketing: How Smelling Right Matters Humans judge their world through their five senses and after the visual sense comes to the sense of smell. Many of our memories are inexplicably intertwined with how they smelled. This is why real estate businesses have always placed importance on scent marketing because most of our happy memories of our homes involve how they smelled. A scent can leave a long-lasting memory and impression on your potential customers, and with the right unique scent, you can turn your properties into highly desirable ones. Leave a Great First Impression People nowadays have a lot of choices when it comes to real estate, and their search for a dream home starts online. If a potential customer decides to visit you, it means your property has already made a good impression on him/her for a second vetting process. And this is why you should pay maximum attention to this first visit because it can turn a potential customer into a confirmed one. It has been noted that 80% of people decide on their real estate choice within a few seconds of visiting a place, and smell plays a big role in it. This is why tap into the right kind of scent for your real estate projects so that it smells like “home” the moment the customers enter it. Real estate brokers have been doing it for ages; some cook cookies just before potential buyers or renters come to see the property so that you have that nostalgic feeling the moment you enter. When selecting a fragrance, always go for the one that is uniquely created for you so that your customers can associate that fragrance with your property. Using generic ones will not have that effect because the customers will not feel anything unique about that smell. Create a Scent That Says “WelcomeHome” As said before, the right scent can trigger our memories, especially the happy ones, which leads to a greater appreciation of the place. Some scents can also create an environment of exclusivity and luxury. This is why, if you want your potential buyer or renter to close the deal, you have to make sure the smell of your property says, “welcome home.” Though baked cookies were a good idea, but in today’s world, this kind of generic smell can no longer guarantee that the customer will be willing to close the deal.

2. Using store-bought scents will also not do the job. What you need is a fragrance solution that will offer you a scent that is familiar yet unique. Such fragrances can be customized and used with a good diffuser to create the right ambiance. Residential Spaces Need Good Scent Marketing A good-smelling property will influence your potential buyers to close the deal and even go a little over their budget if it creates the perfect ambiance for them. Don’t limit the use of scent just to the property you are going to display; make sure your reception, lobby, and even the elevators smell nice and unique to create the perfect first impression. If customers are going to visit your office, use a similar customized fragrance in your office space so that the smell unconsciously becomes the memory your potential customers will associate with your properties. This is why reputed real estate companies worldwide look for companies to make their own fragrance. This fragrance is used not only as a diffuser aroma but also in cleaning agents so that the properties not only look clean and spotless but smell unique. The right scent can trigger certain memories and emotions and will stay as long-term memory in your potential customer’s mind. This is why to stay ahead of your competitors; you need to pay attention to your scent marketing. Contact us, for more details:- https://indian-naturals.com