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Why are OTT Platforms Losing Subscribers in India?

OTT platforms have been able to capture the Indian market with great success. However, despite their global presence and abundant content, they are losing subscribers in India. Netflix was launched in India in January 2016 and has been struggling ever since.

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Why are OTT Platforms Losing Subscribers in India?

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  1. Why are OTT Platforms Losing Subscribers in India? Here is where your presentations begins www.desertcart.in

  2. Why are OTT Platforms Losing Subscribers in India? OTT platforms have been able to capture the Indian market with great success. However, despite their global presence and abundant content, they are losing subscribers in India. Netflix was launched in India in January 2016 and has been struggling ever since. www.desertcart.in

  3. Why are OTT Platforms Losing Subscribers in India? Although it doesn’t reveal its subscriber base, a research firm recently claimed that it has around 5.5 million Netflix subscribers in India in 2022. Its competitors, Amazon Prime has 22 million subscribers and Hotstar, with 46 million subscribers is way ahead. www.desertcart.in

  4. Why are OTT Platforms Losing Subscribers in India? Many customers are buying streaming sticks online to watch their favorite content, therefore, increasing the subscriber base. Indians also love Facebook and Instagram to view reels and other videos made by content creators using the streaming webcam. www.desertcart.in

  5. About Netflix Netflix is a TV show and movie streaming service with more than 100 million subscribers globally. It is one of the world’s largest streaming services and has been in business for over 15 years now. www.desertcart.in

  6. About Netflix However, its subscriber growth has been falling drastically, since it last raised pricing. In fact, it lost 1 million subscribers in the last quarter alone which resulted in its shares tumbling around 20% which is the Netflix loss in India. www.desertcart.in

  7. About Netflix The company’s big market is India where it faces tough competition from global peers like Amazon Prime and Hotstar. But it remains to be seen if the streaming giant can make significant progress this time around or if it will repeat old mistakes again! www.desertcart.in

  8. Issues the OTT Platforms are Facing in India Netflix is facing stiff competition from Amazon, which is offering its service free with a host of other benefits such as free game passes and cash back. This has led to the streaming giant cutting its subscription prices. www.desertcart.in

  9. Issues the OTT Platforms are Facing in India The company directed its attention towards emerging markets such as India and spread out aggressively without any focus on the content it was producing in those countries. But Amazon prime will lose long-term subscribers if they don't evolve and focus on attracting more new customers. www.desertcart.in

  10. Issues the OTT Platforms are Facing in India With access to increasingly affordable internet, coupled with a proliferation of smartphones, Indians have flocked to OTT platforms. Yet there are several factors at play when it comes to OTT subscription in India, from pricing and perceptions about value for money, to widespread piracy through websites and Telegram groups that usually allow their members to watch content on mobiles, tablets, laptops, or desktops for free. www.desertcart.in

  11. Issues the OTT Platforms are Facing in India Most of the OTT platforms are not only focusing on attracting urban and metro customers but also viewers from tier-2, tier-3 cities, and even small towns. The OTT players have a simple business proposition. www.desertcart.in

  12. Issues the OTT Platforms are Facing in India They provide users with a selection of television shows, series, and films at an affordable price point. They also focus on quality content. The popularity of OTT services like Netflix and Hotstar in India is high in urban areas but low in rural parts. www.desertcart.in

  13. Issues the OTT Platforms are Facing in India Although the OTT sector experienced a slowdown in growth after being sold off by media giants, we are seeing new players emerge from this climate of consolidation. One such player is myPVR, which is a cloud DVR service for cable subscribers. www.desertcart.in

  14. Issues the OTT Platforms are Facing in India The company aims to be more than just a place for users to store their recordings: it also wants to be a place for users to discover content from around the country and from around the world. www.desertcart.in

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  16. THANK YOU!!! You can find us at twitter @desertcartmena& support@desertcart.com www.desertcart.in

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